Digitally enabled business and organization models have radically changed the world around us over the past decade, and the health care industry is no exception. In order to successfully engage with patients, in the background of the COVID-19 pandemic, this year as well as its long-term effects in the future, health care organizations have witnessed the value of disruptive digital service models for the industry.
Although social media platforms were initially introduced to connect individuals, things have changed. In fact, social media is considered to be one of the most effective tools used for digital marketing. As a non-profit or charity, you should be using the same tools to establish your online presence and engage your audience.
If you’re looking for a web hosting service, you may think that the most important factor to consider is cost. It is true that selecting a service based on price is appealing. However, if you make the decisions based solely on price, it’s risky.
Have you ever wondered what makes a good logo?
A logo helps to identify your non-profit and charity – whether it’s a product or service – and is an essential part of your brand. Look around and you’ll see a variety of logos featuring different colors, shapes, symbols, fonts, etc., but not all stand out. Why? What does a memorable logo look like?
The ultimate goal of your website should be to deliver your message to your audiences and grab their intention. Providing what is appealing to those audiences is the key.
Digital marketing is a broad topic that typically includes marketing concepts based on mobile apps, email marketing, websites, social media platforms, display ads, and more. The goal of digital marketing is to increase the exposure of the respective organization and connect you with your target audiences.