A logo helps to identify your non-profit and charity – whether it’s a product or service – and is an essential part of your brand. Look around and you’ll see a variety of logos featuring different colors, shapes, symbols, fonts, etc., but not all stand out. Why? What does a memorable logo look like?
Digital marketing is a broad topic that typically includes marketing concepts based on mobile apps, email marketing, websites, social media platforms, display ads, and more. The goal of digital marketing is to increase the exposure of the respective organization and connect you with your target audiences.
The healthcare industry is unique as patients put their health and lives in the hands of their providers… so it is essential to ensure that those are indeed good hands. It is challenging for healthcare organizations, hospitals and clinics to prove their excellence in a field where there are so many options to consider. We find that reaching out to prospective patients, clients, and employees is easier and more efficient through the power of testimonials.
When you manage a non-profit, one of the biggest challenges is to engage visitors and, ultimately, gain their support. Every non-profit organization that wants to accomplish its mission should know how to increase credibility and gain more volunteers to support them. But it takes time to build credibility for your organization. Here are some ways to meet this challenge.