In this episode, we have another David as a guest! David Somerfleck is a digital marketing specialist providing digital marketing solutions with over 20 years of experience working for market agencies across North America and 10 years of experience as a certified small business mentor. We’re more than happy to have his insights and thoughts regarding how non-profit’s handle their digital marketing.
A non-profit donation form is designed mainly to collect donor information and process online gifts. Interestingly, many fundraisers tend to use old-school donation forms. The truth, however, is that your donation form is a crucial aspect that cannot be taken lightly at all. As a non-profit, you are supposed to build your donation form as a wow-piece. That said, the remainder of this article reveals the best practices you should follow when creating a non-profit donation page.
The term “Attention Marketing” defines the strategy that is used solely to capture and engage the attention of a particular audience. Generally, this should be done using gentle or non-invasive methods and tools, including social media. When it comes to attention marketing, you will use tools and strategies to capture the limited attention of the target segment.
When you need to convey a message with images or words, understanding colour theory can help you convey your message accurately and effectively. In this episode, I’m going to explore the basics of colour theory, including how to choose colour for your graphics and design projects.
Fundraising is a vital part of all nonprofit organizations. It’s important to create a page that your donors will want to support and give back to, while also making sure that it’s easy for you to collect donations from them.
As a non-profit, you can expect a lot of engagement from social media. Social media platforms let you connect with people in real-time. Also, social media gives you the opportunity to know what your audience is interested in, what they feel, what they do, and many other important aspects related to their online behavior.