In this episode, we’re happy to have Eric Ressler as a guest! He’s the founder and creative director at Cosmic, which is a social impact creative agency. He’s an expert in branding and has vast experience in the non-profit world. We’ll be talking about the mindset non-profits need when thinking about branding and other aspects of their digital presence, and how beneficial this can be for them.
With a little bit of research, you’ll find a number of digital marketing tools. Those tools often claim to have the ability to make your non-profit digital marketing campaign more effective and powerful. The correct use of the right kind of tools allows digital marketers to create, measure, and test the overall performance of their campaigns.
If you’re running a non-profit, you know that every donation and volunteer hour makes a difference. And one of the best ways to encourage donations and volunteers is by using Calls to Action (CTAs) on your website, blog, and social media. But what are CTAs, and why are they so important? And that’s what I’m going to be talking about in this podcast episode.
As a non-profit, you have plenty of options to consider in terms of marketing channels. However, to yield the best results, you should be able to differentiate the best marketing channels from the rest. If you’re a non-profit that’s looking for the best marketing channels, let the below list be your inspiration.
In this episode, we welcome Travis Johnson as a guest! He’s the podcast host for the Nonprofit Architect podcast and he has extensive experience as a board member for foundations and has helped raise over $500.000 and provided seed money for six startup non-profits. He’s an awesome guy and we’re happy to have him discuss how he got into the non-profit world, how he started podcasting, and the value that podcasting can bring to non-profits.
For any organization, knowing the significance of brand science is crucial for success. In simplest terms brand science is the practice of a strategic business approach that creates lasting memories so that people will recall them easily, also known as “cognitive associations.”