Having a website is a norm for businesses these days. Without maintaining a strong and credible online presence, businesses can hardly survive the competition regardless of the niche. As of today, however, a business shouldn’t settle for an old-fashioned, lagging website that looks boring. Instead, businesses should invest in a responsive website. Read on if you like to get to know why your business deserves a responsive website.

01.Massive number of smartphone users

As of 2018, more than 4 billion people across the globe use internet. A considerable percentage out of this number use smartphones or other mobile devices to access internet. As you may already know, conventional desktop websites don’t look nice (at all) on mobile devices. So, if you need to address this massive number of smartphone users, you should have a responsive website that matches all the screen sizes including smartphones, tablets and desktops. It is not that hard to realize that maintaining a single well-functioning, responsive website is easier than managing two different versions (mobile website and a desktop website) to represent the same business.

02.Responsive websites are affordable

A significant benefit associated with responsive website is affordability. Of course, it is really affordable and easier to maintain single responsive website compared to maintaining a mobile website and a desktop version separately. Getting a responsive website up and running takes less time. When it comes to maintenance, responsive websites are of a great convenience. Updating contents and switching the themes take really less time. You can invest this saved time on some other business tasks.

03.Responsive websites offer seamless user experience

When an unresponsive website is viewed through a mobile device, the experience can be a nightmare for a viewer. Navigating through the menus, panning across the website and reading the contents become significantly difficult when unresponsive websites are viewed through smartphones. In contrary to that, however, a responsive website delivers unmatchable user experience. The overall structure and the contents of a responsive website adjusts automatically according to the size of the screen (and that is why we call it a responsive website) and let the visitors see the contents conveniently. So, if you need to retain the visitors by providing them a great user experience, go responsive.

04.Responsive websites gain better SERP rankings

Smart algorithms used by Google search engine are likely to treat responsive websites favorably when it comes to SERP (Search Engine Results Page) rankings. This must be great news for those who are concerned about SEO of their websites. When combined with top quality contents, the ‘user-oriented’ experience of a responsive website can reach better rankings. In other words, a responsive website is more compatible with SEO strategies.

Your website is the online face of your business. So, you will have to get it designed perfectly in order to create a strong first impression. That is why you should consider hiring a professional to get a responsive website done to the perfection.

Reference: https://wearesocial.com/us/blog/2018/01/global-digital-report-2018

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