[et_pb_section fb_built=”1″ admin_label=”Post Section1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” locked=”off” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” gutter_width=”1″ module_class=”experience-bg-img-row” _builder_version=”4.16″ _module_preset=”default” positioning=”absolute” position_origin_a=”center_right” position_origin_a_tablet=”center_right” position_origin_a_phone=”center_right” position_origin_a_last_edited=”on|tablet” position_origin_f_tablet=”” position_origin_f_phone=”” position_origin_f_last_edited=”on|tablet” position_origin_r_tablet=”” position_origin_r_phone=”” position_origin_r_last_edited=”on|tablet” width=”100%” max_width=”100%” custom_margin=”-1px||0px||false|false” custom_padding=”0px||0px||false|false” positioning_tablet=”none” positioning_phone=”none” positioning_last_edited=”on|tablet” custom_css_main_element=”height: 100%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_image=”off” custom_css_main_element=”height: 100%;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” title_text=”experience-right-image” module_class=”height-full-object” _builder_version=”4.16″ _dynamic_attributes=”src” _module_preset=”default” custom_css_main_element=”height: calc(100% + 1px);” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ module_class=”experience-row1″ _builder_version=”4.17.3″ _module_preset=”default” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” min_height=”600px” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” custom_css_main_element=”position: relative;||z-index: 9;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.17.3″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”70px|95px|70px|95px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”30px|30px|30px|30px|true|true” custom_padding_last_edited=”on|tablet” custom_css_main_element=”margin-top: -37px;||margin-bottom: -150px;||width: 45% !important;” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.1)” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-top: 0px;||margin-bottom: 0px;||width: 100% !important;” custom_css_main_element_phone=”margin-top: 0px;||margin-bottom: 0px;” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” text_font=”|300|||||||” custom_margin=”0px||25px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||18px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
It goes without saying that every organization should maintain a website to mark its online presence. But simply having a website is not enough. Your website should be effectively communicating about your organization. Here are some important points to ensure that it is.<\/p>\n
[\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” module_class=”title38 befor-line” _builder_version=”4.17.3″ text_font=”||||||||” text_font_size=”26px” link_font=”|100|||on|||#000000|” link_text_color=”#000000″ quote_font=”Playfair Display||on||||||” quote_text_color=”#000000″ quote_line_height=”1.3em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_2_font_size=”38px” header_2_line_height=”1.1em” header_3_font=”Poppins|700||on|||||” header_3_text_align=”center” header_3_text_color=”#000000″ header_3_font_size=”68px” header_3_letter_spacing=”0.1px” header_3_line_height=”1.3em” header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_layout=”dark” module_alignment=”center” custom_margin=”0px||12px||false|false” custom_margin_tablet=”||10px||false|false” custom_margin_phone=”||10px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px||0px|33px|false|false” custom_padding_tablet=”|||25px|false|false” custom_padding_phone=”||||false|false” custom_padding_last_edited=”on|desktop” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”30px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|tablet” header_3_font_size_tablet=”44px” header_3_font_size_phone=”33px” header_3_font_size_last_edited=”off|desktop” custom_css_before=”content: %22%22;||background-image: linear-gradient(180deg, #fd2d59 0%, #fd993f 100%);||width: 6px;||\/*height: 100%;*\/||display: block;||position: absolute;||left: 0;||top: 0px;||bottom: 10px” custom_css_main_element=”position: relative;” saved_tabs=”all” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” text_font=”|300|||||||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
The single most important purpose of a website is to raise awareness about an organization. The amount of engagement can be measured using several tools. Google Analytics is the standard tool, offering a range of data about website traffic. If your website doesn\u2019t get sufficient traffic, it isn\u2019t serving its intended purpose. Improving traffic will involve numerous changes, and hiring an expert is the recommended solution.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”width: 55% !important;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 100% !important;” custom_css_main_element_phone=”width: 100% !important;” theme_builder_area=”post_content”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” admin_label=”Post Section2″ module_class=”post-content-sec2″ _builder_version=”4.16″ _module_preset=”default” background_color=”#ededed” custom_padding=”265px|30px|110px|30px|false|false” custom_padding_tablet=”50px||50px||false|false” custom_padding_phone=”40px||40px||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” positioning=”absolute” width=”100%” width_tablet=”100%” width_last_edited=”off|tablet” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/wowdigital.com\/wp-content\/uploads\/2022\/04\/post-circleA-img.svg” title_text=”post-circleA-img” _builder_version=”4.16″ _module_preset=”default” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width_tablet=”300px” max_width_phone=”200px” max_width_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” positioning=”absolute” position_origin_a=”bottom_left” width=”100%” width_tablet=”100%” width_last_edited=”off|tablet” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/wowdigital.com\/wp-content\/uploads\/2022\/04\/post-circleB-img.svg” title_text=”post-circleB-img” _builder_version=”4.16″ _module_preset=”default” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width_tablet=”200px” max_width_phone=”150px” max_width_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” positioning=”absolute” position_origin_a=”center_right” width=”100%” width_tablet=”100%” width_last_edited=”off|tablet” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/wowdigital.com\/wp-content\/uploads\/2022\/04\/post-circleC-img.svg” title_text=”post-circleC-img” align=”right” _builder_version=”4.16″ _module_preset=”default” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width_tablet=”200px” max_width_phone=”150px” max_width_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”3_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|60px|||false|false” custom_padding_tablet=”|0px|30px||false|false” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” module_class=”post-content-text-module” _builder_version=”4.17.3″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#555555″ text_font_size=”16px” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_2_font_size=”38px” header_2_line_height=”1.2em” header_3_font=”|600|||||||” header_3_text_color=”#555555″ header_3_font_size=”22.1px” header_3_line_height=”1.4em” custom_margin=”0px||0px||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”off|phone” custom_padding=”0px||0px||false|false” custom_padding_last_edited=”off|phone” text_font_size_last_edited=”off|tablet” header_2_font_size_tablet=”30px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|tablet” header_3_font_size_tablet=”19px” header_3_font_size_phone=”18px” header_3_font_size_last_edited=”on|phone” custom_css_main_element=”position: relative;” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
If the majority of visitors leave your website just after landing on it, your website is not doing its job. A good website should be able to retain visitors and encourage them to perform some actions such as leaving comments, signing up for emails, sharing on social media, engaging in live chats, etc.<\/p>\n
Being a non-profit organization, donations are very important to you. Your website should be convincing enough for visitors to make donations. If you are not achieving your targets, you will need to analyze the website, ideally with the assistance of a professional. There could be many reasons why visitors aren\u2019t making donations. It could be the appearance of your website, the layout, user-experience, quality of the information, or even payment options.<\/p>\n
In most cases, it is a challenging task to pinpoint the specific issues that are preventing your website from serving the intended purpose. There are a number of tools to understand what is and isn\u2019t happening, but handling those tools properly requires some knowledge. In these circumstances, the best practice is to get the assistance of a website analyst, who can provide a comprehensive report about your website, which can include the changes required. The money spent is a wise long-term investment.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”|||0px|false|false” custom_padding_phone=”|||0px|false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_code admin_label=”Sidebar Column Section” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_section global_module=\"222749\"][\/et_pb_section][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
It goes without saying that every organization should maintain a website to mark its online presence. But simply having a website is not enough. Your website should be effectively communicating about your organization. Here are some important points to ensure that it is.<\/p>\n","protected":false},"author":1,"featured_media":217868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[73,12,13,8],"tags":[],"_links":{"self":[{"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/posts\/217867"}],"collection":[{"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/comments?post=217867"}],"version-history":[{"count":2,"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/posts\/217867\/revisions"}],"predecessor-version":[{"id":226296,"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/posts\/217867\/revisions\/226296"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/media\/217868"}],"wp:attachment":[{"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/media?parent=217867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/categories?post=217867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/tags?post=217867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}