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Digital marketing is essential for any organization or individual who wishes to have a strong online presence. Without a cohesive digital marketing strategy, your organization will miss out on potential donors and lack a unified voice in the noisy marketplace.<\/p>\n
If you perform a simple Google search for \u201cDIY digital marketing,\u201d you will end up with lots of results.<\/p><\/blockquote>\n
“Do it yourself” marketing can be tempting for those who are strapped for cash, but it doesn’t necessarily equate to better marketing. Many “how-to” articles and software applications claim to have the ability to boost your DIY digital marketing campaign. But instead, will actually hurt your non-profit’s campaign. This blog explains why.<\/p>\n
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DIY = lost money and time<\/h2>\n
The DIY approach can save you money in the short term, but in the long run you\u2019ll spend more than if you had chosen to hire a professional. You\u2019ll spend time and effort creating content for your campaign. And, if you want to see any real results, you\u2019ll need to spend a lot of money on software.<\/p>\n
Digital marketing is not just something you should do, it should be your full-time job. When you are running a non-profit, you have other responsibilities that take away from your time for marketing. Yet, digital marketing will help grow your audience and show the world how great your cause is.<\/p>\n
Do you lack the expertise?<\/h2>\n
Digital marketing is a very broad field, with many different strategies to learn and new tools being invented all the time. It\u2019s not just about sending emails or managing a social media account, it\u2019s so much more! You can\u2019t become an expert in everything overnight, so take your time and study what interests you the most.<\/p>\n
You\u2019ll also need to be up-to-date with the latest developments in this ever-changing field. It\u2019s common for digital marketers to follow dozens of blogs and subscribe to a number of newsletters, in order to keep up with the latest trends.<\/p>\n
Will you be inconsistent?<\/h2>\n
Maintaining a consistent digital marketing strategy for your organization is the only way to have a successful campaign. It requires being proactive and being diligent in order to stay on top of things. You need to be creative, innovative, and hardworking in order to keep up with all the tasks you need to accomplish.<\/p>\n
\nYou can\u2019t just post once and then forget about it.<\/p>\n<\/blockquote>\n
For example, you\u2019ll need to keep updating the content on your website and send out regular emails to followers. It doesn\u2019t have to be difficult, though \u2013 you can design graphics or make videos on a set schedule.<\/p>\n
This will also help you build a following and keep the attention of your audience.<\/p>\n
It\u2019s so important to keep the momentum with your DIY marketing campaign. If you don\u2019t, it\u2019ll be difficult to create a coherent story for your company and the audience will stop paying attention. Your message won\u2019t get through if you\u2019re not consistent.<\/p>\n
Do you know what to write about?<\/h2>\n
Producing engaging content is a difficult task, and you are not alone when it comes to the frustration of producing engaging content. There are many people in this industry that are having these same problems. However, if you are willing to do some research, it will be easier for you to produce great content.<\/p>\n
At the start, like any undertaking, you\u2019re likely to have a few great ideas. Over time, it will feel like pulling teeth to come up with new content.<\/p>\n
\nThe key is to have the time.<\/p>\n<\/blockquote>\n
The internet is a good resource for finding information about different topics or writing techniques.<\/p>\n
\nProducing engaging content is how successful social media campaigns are done.<\/p>\n<\/blockquote>\n
You need to keep your audience hooked on anything they are viewing by using suspenseful or intriguing details. You also need to provide a calls-to-action that allows readers to become more involved with the post and your organization. The best way to do this is by offering them some exclusive content that can\u2019t be found anywhere else.<\/p>\n
When you run out of ideas, don\u2019t panic! Take a break and give your brain time to think about the problem. It\u2019s always good to have a backup plan. If not, you may find yourself in need of coming up with new content to stay relevant. This will take away from your time that you could be spending on your other tasks and job duties.<\/p>\n
If you end up repeating your content, you might end up being marked as a spammer and downgrade your SERP rankings.<\/p>\n
Do you know how to design and optimize an email?<\/h2>\n
If you intend to carry out an email marketing campaign, it will require many components. For example, designing the email, a logo, signature, formatting it properly, create subheadings, including links, adding calls-to-action, testing, and many other items. Even if you can use an email template, that will be too generic in most cases. We want you to succeed, and without the proper knowledge, it will be hard to optimize the emails on behalf of your non-profit.<\/p>\n
If you don\u2019t have the skills and knowledge to execute an email marketing campaign, it will be difficult to optimize the emails.<\/p>\n
\nThe main component in any email campaign is your subscriber list.<\/p>\n<\/blockquote>\n
Your list should not only be accurate but also optimized (i.e. segmented by interests). The more targeted your content, the better chance of increasing your brand awareness, or even getting donations.<\/p>\n
We\u2019re marketers who understand that non-profit organizations are extremely busy with their missions and often lack the time to create a strong marketing plan.<\/p>\n
Non-profits often have limited staff and budget, but they need to find a way to target their audience. We want to help you get exposure for your cause through digital marketing.<\/p>\n