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As a non-profit, you have plenty of options to consider in terms of marketing channels. However, to yield the best results, you should be able to differentiate the best marketing channels from the rest. If you’re a non-profit that’s looking for the best marketing channels, let the below list be your inspiration.<\/p>\n
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Believe it or not \u2013 even in this digital era, word of mouth is considered to be the most powerful and effective channel. In general, humans tend to trust what a real-life person recommends to them more than what they see in advertisements. Consumers believe that the brands someone suggests to them are more credible. Also, they rely heavily on brands they get to know through peer-to-peer conversations.<\/p>\n
Word of mouth doesn\u2019t have to be limited to face-to-face conversations. Think about digital word of mouth. In other words, think of the feedback your non-profit received from the past and present clients, patients, donors, employees, and volunteers. Those reviews speak on behalf of you and add instant credibility to your organization. Your non-profit\u2019s website and social media pages are ideal places to share this feedback. The more positive feedback you receive, the more credible you become.<\/p>\n
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A considerable number of individuals listen to podcasts today, and that means there is a huge demand for audio content. You can consider doing some informative, interesting, and useful podcasts representing your non-profit to build awareness and increase engagement.<\/p>\n
If you can offer a series of useful podcast episodes, it will help you build strong relationships with your audiences. Make sure that the episodes of the podcasts come to feature a conversational approach. Also, use those podcasts to trigger the curiosity of the audience.<\/p>\n
\nOne of the biggest reasons why people listen to podcasts is that they are entertained as well. It would be best if you made them feel connected with you and your cause.<\/p>\n<\/blockquote>\n
Emails<\/h2>\n
Many individuals think emails are dying. Nothing can be further from the truth.<\/p>\n
\nIn spite of all the predictions made by marketing experts, emails are still an effective marketing tool.<\/p>\n<\/blockquote>\n
One of the best aspects of emails is that they feel more personalized as opposed to other channels. When you receive a personalized email, you tend to open it. Also, emails are a great way to easily communicate more information. Users still love to subscribe to newsletters and read interesting content. Moreover, emails come with a sense of professionalism and credibility.<\/p>\n
One thing many non-profits and charities forget is to be in touch with their audiences continuously, not just when you have a fundraising campaign.<\/p>\n
\nLet them know about the amazing work that you do, how funds are being spent, and how you’re helping. Tell a story and weave that story through all your messaging.<\/p>\n<\/blockquote>\n
So, don\u2019t forget the effectiveness of email marketing when you are looking for the best marketing channels for your non-profit.<\/p>\n
Social media<\/h2>\n
Social media could be the most obvious option in any list of the best digital marketing channels.<\/p>\n
More than 3.6 billion individuals are actively using social media and the number continues to grow.<\/p>\n
With social media, non-profits and charities have the opportunity to reach a massive audience at a fraction of the cost of traditional advertising. Social media platforms like Facebook, Twitter, TikTok, and Instagram allow you to create profiles and pages that can be shared with followers. These followers can then Like or Share the page, which spreads the message to their friends. This creates a powerful word-of-mouth marketing campaign that can reach a large number of people quickly and inexpensively.<\/p>\n
\nSocial media marketing allows non-profits to specifically target their advertising to certain demographics.<\/p>\n<\/blockquote>\n
By using tools like Facebook Ads Manager, you can target people based on their age, gender, interests, and even where they live. This makes social media marketing a very effective way to reach potential customers who are the most likely to be interested in what you have to offer.<\/p>\n
Maintaining a social media profile for a non-profit can be tricky. It is important to make sure that the profile is maintained in a way that is credible and represents the organization well. This means ensuring that all information is accurate, up-to-date, and posted regularly. It is also important to respond to comments and messages in a timely manner in order to show that the organization is engaged with its followers.<\/p>\n
SEO (Search Engine Optimization)<\/h2>\n
Here\u2019s another powerful and effective marketing channel for non-profits and any other organization.\u00a0<\/p>\n
The first step in becoming searchable for prospective individuals is to launch a powerful SEO campaign. This will help your website rank higher on search engine results pages, which will, in turn, increase your website traffic and potential donors, volunteers, and supporters. Additionally, using slightly complex academic jargon will help your website appear more authoritative to audiences if it’s appropriate to your non-profit or charity.<\/p>\n
\nWriting high-quality content that is relevant to your target audience will also help you attract more website visitors.<\/p>\n<\/blockquote>\n
By following these tips, you can maximize your chances of being found by prospective customers online.\u00a0 SEO is not a simple task, and it requires some time to deliver results. It is a process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of your website.<\/p>\n
There are a variety of techniques that can be used as part of an SEO campaign, including on-page optimization, link building, and keyword research. However, SEO is not a quick fix, and it can take several months to see any significant results.<\/p>\n
\nIf anyone tells you they can get you to rank #1 in just a few days or even a couple of weeks, don’t believe them. SEO is a long-game strategy.<\/p>\n<\/blockquote>\n
The truth is that you cannot rely only on one channel to succeed as a non-profit. The best approach is to launch a marketing campaign combining several channels. Each channel will complement others and deliver the results you are expecting if you handle it correctly.<\/p>\n
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As a non-profit, you have plenty of options to consider in terms of marketing channels. However, to yield the best results, you should be able to differentiate the best marketing channels from the rest. If you’re a non-profit that’s looking for the best marketing channels, let the below list be your inspiration.<\/p>\n","protected":false},"author":1,"featured_media":219863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"
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If you are a non-profit, maintaining a strong online presence is now mandatory. It\u2019s necessary to build and run a professional website for your non-profit in order to build credibility. To ensure your website is effective and helps you achieve the intended targets, it should have what your visitors expect. Below are some of the most important things your visitors expect from your website.<\/p>
Contact information<\/h2>
A website that doesn\u2019t have any contact information is most likely to be abandoned by visitors. When it comes to a non-profit, in particular, including contact information is critical in order to build credibility. You should include that information in a clear and straightforward manner, under the \u201cContact Us\u201d section. It should include a physical address, email address, contact number, and social media links.<\/p>
A blog<\/h2>
You may already know that quality, fresh content is very important when it comes to digital marketing. Having a blog alongside your website is a very handy, smart way to create relevant and timely content related to your non-profit. You can use that blog to show your expertise in the relevant niche, share your knowledge, explain your charity work, your intentions, the changes you intend to bring to society, and so on. The visitors will consider your blog as a sign of credibility and your expertise as well. Be sure that you list your blog under the main domain for the purpose of SEO.<\/p>
About Us<\/h2>
A website without an \u201cAbout Us\u201d page looks incomplete, even at a glance. For a non-profit, in particular, this section is exceptionally important. It displays what your organization does, its mission, goals, information about the staff, the physical location, milestones achieved, and any other important information. In fact, sharing your story is one of the best ways to build credibility and establish your name. To add more visual appeal, you can add images and videos to the same section. Also, it is smart to keep everything short and straightforward.<\/p>
Social media icons<\/h2>
Visitors want to see what they like on social media. So, the visitors who come to your non-profit\u2019s website may want the same. Your website should include links to your social media pages. As a result, prospective individuals may follow your non-profit. You can link your Facebook, Instagram, Pinterest, and YouTube accounts, for instance. Also, make sure that you update all those accounts with fresh content on a regular basis.<\/p>
Testimonials<\/h2>
This is another very useful element to include in your non-profit\u2019s website. You can have a separate page for the testimonials of your past and present benefactors. Those testimonials will speak loudly about your relationships with your audiences and your achievements. The prospective benefactors who read the testimonials will be encouraged and convinced to help to achieve your mission.<\/p>
Live Chat<\/h2>
There are many visitors who want to clarify information immediately. Instead of waiting for days to receive emails, they would prefer a live chat option. Such a feature can be particularly handy for a non-profit. If you cannot employ someone to handle the live chat feature around the clock, you can consider a chatbot.<\/p>
The main intention of including all of the above features in your non-profit\u2019s website is to build credibility. Maintaining a high level of credibility and transparency are key factors that contribute to a successful non-profit organization.<\/p>
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