{"id":226435,"date":"2022-12-14T10:22:23","date_gmt":"2022-12-14T15:22:23","guid":{"rendered":"https:\/\/wowdigital.com\/?p=226435"},"modified":"2023-12-18T22:55:11","modified_gmt":"2023-12-19T03:55:11","slug":"social-media-for-nonprofits-6-essential-tips-for-success","status":"publish","type":"post","link":"https:\/\/wowdigital.com\/blog\/social-media-for-nonprofits-6-essential-tips-for-success\/","title":{"rendered":"Social Media for Nonprofits: 6 Essential Tips for Success"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Post Section1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” gutter_width=”1″ module_class=”experience-bg-img-row” _builder_version=”4.16″ _module_preset=”default” positioning=”absolute” position_origin_a=”center_right” position_origin_a_tablet=”center_right” position_origin_a_phone=”center_right” position_origin_a_last_edited=”on|tablet” position_origin_f_tablet=”” position_origin_f_phone=”” position_origin_f_last_edited=”on|tablet” position_origin_r_tablet=”” position_origin_r_phone=”” position_origin_r_last_edited=”on|tablet” width=”100%” max_width=”100%” custom_margin=”-1px||0px||false|false” custom_padding=”0px||0px||false|false” positioning_tablet=”none” positioning_phone=”none” positioning_last_edited=”on|tablet” custom_css_main_element=”height: 100%” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_image=”off” custom_css_main_element=”height: 100%;” global_colors_info=”{}”][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” title_text=”experience-right-image” module_class=”height-full-object” _builder_version=”4.16″ _dynamic_attributes=”src” _module_preset=”default” custom_css_main_element=”height: calc(100% + 1px);” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ module_class=”experience-row1″ _builder_version=”4.16″ _module_preset=”default” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” custom_css_main_element=”position: relative;||z-index: 9;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”70px|95px|70px|95px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”30px|30px|30px|30px|true|true” custom_padding_last_edited=”on|tablet” custom_css_main_element=”margin-top: -37px;||margin-bottom: -150px;||width: 45% !important;” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.1)” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-top: 0px;||margin-bottom: 0px;||width: 100% !important;” custom_css_main_element_phone=”margin-top: 0px;||margin-bottom: 0px;”][et_pb_text admin_label=”Text” _builder_version=”4.19.1″ _module_preset=”default” text_font=”|300|||||||” custom_margin=”0px||25px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||18px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n

Social Media has already become an integral part of life for so many people. Most use at least one Social Media platform on a regular basis, having turned it into the main communication tool for both personal and business needs.<\/p>\n

\n

Businesses and nonprofits know that social media is also a powerful, informative, and promotional channel that yields great returns when used properly.<\/p>\n<\/blockquote>\n

Mass Media has already started using Social Media to talk to their audiences as one of their main platforms. So what\u2019s so special about Facebook, Instagram, TikTok, and other social networks? How can you benefit from having a profile of your nonprofit there? and are there any rules to follow or tips that could help you? Let\u2019s take a bit closer look.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”width: 55% !important;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 100% !important;” custom_css_main_element_phone=”width: 100% !important;”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” admin_label=”Post Section2″ module_class=”post-content-sec2″ _builder_version=”4.16″ _module_preset=”default” background_color=”#ededed” custom_padding=”265px|30px|110px|30px|false|false” custom_padding_tablet=”50px||50px||false|false” custom_padding_phone=”40px||40px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” positioning=”absolute” width=”100%” width_tablet=”100%” width_last_edited=”off|tablet” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” locked=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wowdigital.com\/wp-content\/uploads\/2022\/04\/post-circleA-img.svg” title_text=”post-circleA-img” _builder_version=”4.19.1″ _module_preset=”default” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width_tablet=”300px” max_width_phone=”200px” max_width_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” positioning=”absolute” position_origin_a=”bottom_left” width=”100%” width_tablet=”100%” width_last_edited=”off|tablet” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” locked=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wowdigital.com\/wp-content\/uploads\/2022\/04\/post-circleB-img.svg” title_text=”post-circleB-img” _builder_version=”4.16″ _module_preset=”default” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width_tablet=”200px” max_width_phone=”150px” max_width_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” positioning=”absolute” position_origin_a=”center_right” width=”100%” width_tablet=”100%” width_last_edited=”off|tablet” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” locked=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wowdigital.com\/wp-content\/uploads\/2022\/04\/post-circleC-img.svg” title_text=”post-circleC-img” align=”right” _builder_version=”4.16″ _module_preset=”default” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width_tablet=”200px” max_width_phone=”150px” max_width_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.17.4″ _module_preset=”default” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|60px|||false|false” custom_padding_tablet=”|0px|30px||false|false” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text admin_label=”Text” module_class=”post-content-text-module” _builder_version=”4.19.1″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#555555″ text_font_size=”16px” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_2_font_size=”38px” header_2_line_height=”1.2em” header_3_font=”|600|||||||” header_3_text_color=”#555555″ header_3_font_size=”22.1px” header_3_line_height=”1.4em” custom_margin=”0px||0px||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”off|phone” custom_padding=”0px||0px||false|false” custom_padding_last_edited=”off|phone” hover_enabled=”0″ text_font_size_last_edited=”off|tablet” header_2_font_size_tablet=”30px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|tablet” header_3_font_size_tablet=”19px” header_3_font_size_phone=”18px” header_3_font_size_last_edited=”on|phone” custom_css_main_element=”position: relative;” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

The key advantages of Social Media for nonprofits<\/h2>\n

Most nonprofits realize how powerful and efficient promotion through social media is., and also cost-effective! Social Media tends to be one of the most affordable marketing channels, and sometimes all you need to reach one of your goals and objectives are accurate and timely created content.<\/p>\n

4 easy ways for your nonprofit to be successful with social media<\/h2>\n

There are 4 basic objectives that social media can help you reach, and you should set them right away, as well as KPIs for them. Then adapt all your content, attach in-media tools, and track performance to get the best result<\/p>\n

1. Concentrate on raising awareness.<\/h3>\n

You should share your mission and messages \u2013 let people learn about them, so they will want to join you in the battle for a better future.<\/p>\n

2. Let people form a community<\/h3>\n

The power of communities should not be underestimated. You can attract the attention of donors and volunteers, recruit workers, and get advocates for your organization \u2013 just create a group or a channel for them to stay in touch, share their ideas, results, and thoughts, and inform each other about your common progress.<\/p>\n

3. Action time<\/h3>\n

A call to action is not just a marketing element \u2013 it is a basic stimulation your audience needs to start doing something. Encourage people to speak out, stand for their rights and ideas, share them with others, and so on.<\/p>\n

4. Show the difference<\/h3>\n

What you do matters and Social Media is the best way to spread the word about your activities, projects, achievements, difficulties, and challenges. Use the power of social media to prove that your NPO really makes a difference.<\/p>\n

 <\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/wowdigital.com\/wp-content\/uploads\/2022\/10\/pexels-pixabay-267482-scaled-e1666211255648.jpg” alt=”Smartphone Showing Facebook Application” title_text=”Social Media for Non-profits: 6 Essential Tips for Success” _builder_version=”4.18.0″ _module_preset=”default” filter_blur=”1px” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Text” module_class=”post-content-text-module” _builder_version=”4.19.1″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#555555″ text_font_size=”16px” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_2_font_size=”38px” header_2_line_height=”1.2em” header_3_font=”|600|||||||” header_3_text_color=”#555555″ header_3_font_size=”22.1px” header_3_line_height=”1.4em” custom_margin=”0px||0px||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”off|phone” custom_padding=”0px||0px||false|false” custom_padding_last_edited=”off|phone” hover_enabled=”0″ text_font_size_last_edited=”off|tablet” header_2_font_size_tablet=”30px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|tablet” header_3_font_size_tablet=”19px” header_3_font_size_phone=”18px” header_3_font_size_last_edited=”on|phone” custom_css_main_element=”position: relative;” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

 <\/p>\n

6 tricks to stimulate your social media performance<\/h2>\n

Trick #1 – Register wisely<\/h3>\n

Do not get lost in the ways you can set up your profile on different social media. You will get different options when registering directly as a nonprofit organization. There are also different programs available for nonprofits, such as <\/span>Facebook Fundraising<\/span><\/a>, Payments, and Charitable Giving Tools. <\/span>YouTube also has a Nonprofits Program<\/span><\/a>, while TikTok runs a <\/span>TikTok for Good<\/span><\/a> extended features.<\/span><\/p>\n

Trick #2 – Button up<\/h3>\n

Have you added a donation button to your profile? And what if people want to donate and find no button? Nobody likes long paths and processes when they have to put much effort to find an option for something. So let people donate easily.<\/p>\n

Trick #3 – Educate yourself<\/h3>\n

There are loads of training and workshops directed at nonprofits and their teams. For example, you can complete a <\/span>Meta Blueprint Training<\/span><\/a> online to learn the peculiarities of the promotion of nonprofit organizations or join <\/span>YouTube Creator Academy<\/span><\/a> to enroll in one of the courses to promote your organization efficiently. Hootsuite, TikTok, Twitter, LinkedIn \u2013 there are options to study and get very useful information everywhere.<\/span><\/p>\n

Trick #4 – Use a content plan<\/h3>\n

A content calendar is a necessary basic plan for publications. You can create a separate one for each Social Media you use and then combine those plans into a master calendar to know exactly what, when, and where posts should be published.<\/p>\n

Be sure to include collaborations and promo events, media and texts, hashtags, and locations. Do it online and use handy tools to plan your publications, track their performance and analyze general efficacy.<\/p>\n

Trick #5 – Let people share<\/h3>\n

Your content is what talks about you, what you do, and why you do it. Make sure that all your publications can be easily shared by your followers or those who have just discovered you and became interested to learn more about you or were inspired by something you do.<\/p>\n

\n

In order for people to want to share your content, it should be informative, stand out visually, motivate, feature strong visual elements, and be of different formats (separate photos, galleries, videos, illustrations, etc.).<\/p>\n<\/blockquote>\n

Trick #6 – Be a storyteller<\/h3>\n

Tell the stories of your volunteers and workers, stories of your donors, and those people who benefit from your activities. How and why they joined you, what they feel when joining your activities or receiving help from you, and what inspires, scares, and motivates them to move.<\/p>\n

You will be right if you suppose that social media nowadays is one of the most efficient ways to form and control public opinion, simply because they can help you approach an almost unlimited audience. And then you can talk through it directly, using multiple advertising options, both free and paid. Use the power of social media to make a difference!<\/p>\n

 <\/p>\n

<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”|||0px|false|false” custom_padding_phone=”|||0px|false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_code admin_label=”Sidebar Column Section” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_section global_module=\"222749\"][\/et_pb_section][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Businesses and nonprofits know that social media is also a powerful informative and promotional channel that brings great results when used properly. Even Mass Media already started using Social Media to talk to the audience almost as the main platform. So what\u2019s so special about Facebook, Instagram, TikTok, and other social networks?<\/p>\n","protected":false},"author":1,"featured_media":226449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

[et_pb_section fb_built=\"1\" admin_label=\"Post Section1\" _builder_version=\"4.16\" _module_preset=\"default\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||false|false\" locked=\"off\" collapsed=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"2_5,3_5\" use_custom_gutter=\"on\" gutter_width=\"1\" module_class=\"experience-bg-img-row\" _builder_version=\"4.16\" _module_preset=\"default\" positioning=\"absolute\" position_origin_a=\"center_right\" position_origin_a_tablet=\"center_right\" position_origin_a_phone=\"center_right\" position_origin_a_last_edited=\"on|tablet\" position_origin_f_tablet=\"\" position_origin_f_phone=\"\" position_origin_f_last_edited=\"on|tablet\" position_origin_r_tablet=\"\" position_origin_r_phone=\"\" position_origin_r_last_edited=\"on|tablet\" width=\"100%\" max_width=\"100%\" custom_margin=\"-1px||0px||false|false\" custom_padding=\"0px||0px||false|false\" positioning_tablet=\"none\" positioning_phone=\"none\" positioning_last_edited=\"on|tablet\" custom_css_main_element=\"height: 100%\" global_colors_info=\"{}\"][et_pb_column type=\"2_5\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_column][et_pb_column type=\"3_5\" _builder_version=\"4.16\" _module_preset=\"default\" background_enable_image=\"off\" custom_css_main_element=\"height: 100%;\" global_colors_info=\"{}\"][et_pb_image src=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@\" title_text=\"experience-right-image\" module_class=\"height-full-object\" _builder_version=\"4.16\" _dynamic_attributes=\"src\" _module_preset=\"default\" custom_css_main_element=\"height: calc(100% + 1px);\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" use_custom_gutter=\"on\" gutter_width=\"1\" module_class=\"experience-row1\" _builder_version=\"4.16\" _module_preset=\"default\" width=\"100%\" width_tablet=\"100%\" width_phone=\"100%\" width_last_edited=\"on|desktop\" custom_margin=\"0px||||false|false\" custom_padding=\"0px||0px||false|false\" custom_css_main_element=\"position: relative;||z-index: 9;\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" background_color=\"#FFFFFF\" custom_padding=\"70px|95px|70px|95px|true|true\" custom_padding_tablet=\"30px|30px|30px|30px|true|true\" custom_padding_phone=\"30px|30px|30px|30px|true|true\" custom_padding_last_edited=\"on|tablet\" custom_css_main_element=\"margin-top: -37px;||margin-bottom: -150px;||width: 45% !important;\" box_shadow_style=\"preset1\" box_shadow_color=\"rgba(0,0,0,0.1)\" global_colors_info=\"{}\" custom_css_main_element_last_edited=\"on|tablet\" custom_css_main_element_tablet=\"margin-top: 0px;||margin-bottom: 0px;||width: 100% !important;\" custom_css_main_element_phone=\"margin-top: 0px;||margin-bottom: 0px;\"][et_pb_text admin_label=\"Text\" _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"|300|||||||\" custom_margin=\"0px||25px||false|false\" custom_margin_tablet=\"||20px||false|false\" custom_margin_phone=\"||18px||false|false\" custom_margin_last_edited=\"on|tablet\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"]<\/p>

It is a common thought that planning concerns rather tomorrow than today, which is not a very trendy approach nowadays. But experienced people know that planning is exactly what makes the future, present and future \u2013 possible. Actions without planning are rather dreams \u2013 chaotic movements which result depends straight on luck and fortune. This is not the approach we consider to be correct when talking about things that can change the life of other people. It\u2019s too important to just let it go as fortune tells, don\u2019t you think so?<\/p>

Let's talk about planning for non-profits today. And we mean substantial strategic planning - not just a to-do list. Strategy is more than just a plan \u2013 it is a complete visualization of particular things your organization is going to achieve with a clear path visible to be further transformed into a tactical plan. Strategic planning is tough, but it is definitely worth it.<\/p>

[\/et_pb_text][et_pb_text quote_border_weight=\"0px\" quote_border_color=\"rgba(0,0,0,0)\" disabled_on=\"on|on|on\" module_class=\"title38 befor-line\" _builder_version=\"4.18.0\" text_font=\"||||||||\" text_font_size=\"26px\" link_font=\"|100|||on|||#000000|\" link_text_color=\"#000000\" quote_font=\"Playfair Display||on||||||\" quote_text_color=\"#000000\" quote_line_height=\"1.3em\" header_font=\"|700|||||||\" header_2_font=\"|700|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"38px\" header_2_line_height=\"1.1em\" header_3_font=\"Poppins|700||on|||||\" header_3_text_align=\"center\" header_3_text_color=\"#000000\" header_3_font_size=\"68px\" header_3_letter_spacing=\"0.1px\" header_3_line_height=\"1.3em\" header_4_letter_spacing=\"12px\" header_5_font=\"|300|||||||\" header_5_text_color=\"#bfbfbf\" header_5_letter_spacing=\"12px\" header_6_font=\"|700|||||||\" header_6_letter_spacing=\"12px\" background_layout=\"dark\" module_alignment=\"center\" custom_margin=\"0px||12px||false|false\" custom_margin_tablet=\"||10px||false|false\" custom_margin_phone=\"||10px||false|false\" custom_margin_last_edited=\"on|tablet\" custom_padding=\"0px||0px|33px|false|false\" custom_padding_tablet=\"|||25px|false|false\" custom_padding_phone=\"||||false|false\" custom_padding_last_edited=\"on|desktop\" quote_font_size_tablet=\"\" quote_font_size_phone=\"\" quote_font_size_last_edited=\"on|desktop\" header_2_font_size_tablet=\"30px\" header_2_font_size_phone=\"26px\" header_2_font_size_last_edited=\"on|tablet\" header_3_font_size_tablet=\"44px\" header_3_font_size_phone=\"33px\" header_3_font_size_last_edited=\"off|desktop\" custom_css_before=\"content: %22%22;||background-image: linear-gradient(180deg, #fd2d59 0%, #fd993f 100%);||width: 6px;||\/*height: 100%;*\/||display: block;||position: absolute;||left: 0;||top: 0px;||bottom: 10px\" custom_css_main_element=\"position: relative;\" disabled=\"on\" saved_tabs=\"all\" locked=\"off\" global_colors_info=\"{}\"]<\/p>

Social Media<\/h2>

[\/et_pb_text][et_pb_text disabled_on=\"on|on|on\" _builder_version=\"4.17.4\" _module_preset=\"default\" text_font=\"|300|||||||\" disabled=\"on\" global_colors_info=\"{}\"]I cannot imagine creating and implementing a marketing campaign for non-profits without the use of social media. You can find several social media platforms such as Facebook, Pinterest, Twitter, TikTok, Instagram, Snapchat, etc. These platforms are incredibly popular around the world and they allow you to reach massive active audiences. In a nutshell, using social media to build a brand is very effective. The standard features offered by these platforms are very useful. However, those platforms offer some extended (or advanced) features for digital marketers. One of the best examples of such a feature is Facebook Ads Manager. You can also use social media management tools to integrate with these platforms easily and to schedule the posts and measure their engagement.[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" custom_css_main_element=\"width: 55% !important;\" global_colors_info=\"{}\" custom_css_main_element_last_edited=\"on|tablet\" custom_css_main_element_tablet=\"width: 100% !important;\" custom_css_main_element_phone=\"width: 100% !important;\"][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|tablet\" admin_label=\"Post Section2\" module_class=\"post-content-sec2\" _builder_version=\"4.16\" _module_preset=\"default\" background_color=\"#ededed\" custom_padding=\"265px|30px|110px|30px|false|false\" custom_padding_tablet=\"50px||50px||false|false\" custom_padding_phone=\"40px||40px||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" positioning=\"absolute\" width=\"100%\" width_tablet=\"100%\" width_last_edited=\"off|tablet\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/wowdigital.com\/wp-content\/uploads\/2022\/04\/post-circleA-img.svg\" title_text=\"post-circleA-img\" _builder_version=\"4.17.4\" _module_preset=\"default\" width_tablet=\"100%\" width_phone=\"100%\" width_last_edited=\"on|tablet\" max_width_tablet=\"300px\" max_width_phone=\"200px\" max_width_last_edited=\"on|desktop\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" positioning=\"absolute\" position_origin_a=\"bottom_left\" width=\"100%\" width_tablet=\"100%\" width_last_edited=\"off|tablet\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/wowdigital.com\/wp-content\/uploads\/2022\/04\/post-circleB-img.svg\" title_text=\"post-circleB-img\" _builder_version=\"4.16\" _module_preset=\"default\" width_tablet=\"100%\" width_phone=\"100%\" width_last_edited=\"on|tablet\" max_width_tablet=\"200px\" max_width_phone=\"150px\" max_width_last_edited=\"on|desktop\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" positioning=\"absolute\" position_origin_a=\"center_right\" width=\"100%\" width_tablet=\"100%\" width_last_edited=\"off|tablet\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/wowdigital.com\/wp-content\/uploads\/2022\/04\/post-circleC-img.svg\" title_text=\"post-circleC-img\" align=\"right\" _builder_version=\"4.16\" _module_preset=\"default\" width_tablet=\"100%\" width_phone=\"100%\" width_last_edited=\"on|tablet\" max_width_tablet=\"200px\" max_width_phone=\"150px\" max_width_last_edited=\"on|phone\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"3_4,1_4\" use_custom_gutter=\"on\" gutter_width=\"1\" make_equal=\"on\" _builder_version=\"4.17.4\" _module_preset=\"default\" width=\"100%\" width_tablet=\"100%\" width_phone=\"100%\" width_last_edited=\"on|tablet\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"3_4\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|60px|||false|false\" custom_padding_tablet=\"|0px|30px||false|false\" custom_padding_phone=\"|0px|||false|false\" custom_padding_last_edited=\"on|tablet\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Text\" module_class=\"post-content-text-module\" _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#555555\" text_font_size=\"16px\" header_2_font=\"|700|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"38px\" header_2_line_height=\"1.2em\" header_3_font=\"|600|||||||\" header_3_text_color=\"#555555\" header_3_font_size=\"22.1px\" header_3_line_height=\"1.4em\" custom_margin=\"0px||0px||false|false\" custom_margin_tablet=\"||||false|false\" custom_margin_phone=\"||||false|false\" custom_margin_last_edited=\"off|phone\" custom_padding=\"0px||0px||false|false\" custom_padding_last_edited=\"off|phone\" hover_enabled=\"0\" text_font_size_last_edited=\"off|tablet\" header_2_font_size_tablet=\"30px\" header_2_font_size_phone=\"26px\" header_2_font_size_last_edited=\"on|tablet\" header_3_font_size_tablet=\"19px\" header_3_font_size_phone=\"18px\" header_3_font_size_last_edited=\"on|phone\" custom_css_main_element=\"position: relative;\" locked=\"off\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p>

A refined and timely prepared strategic plan is a ground for your non-profit activities. Not only does it help you smoothly accomplish your mission but also saves your time \u2013 no chaotic movements, no waste of resources, no stress, and burnout for you and your team. Now it\u2019s time to move to the details, ready? Go!<\/p>

\u00a0<\/p>

  1. The essence of the non-profit strategic plan<\/a><\/li>
  2. Types of models for your strategic planning<\/a><\/li>
  3. Components of a basic non-profit strategic plan<\/a><\/li>
  4. A process of creating a strategic plan for your non-profit<\/a><\/li><\/ol>

    [\/et_pb_text][et_pb_text module_id=\"the-essence\" module_class=\"post-content-text-module\" _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#555555\" text_font_size=\"16px\" header_2_font=\"|700|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"38px\" header_2_line_height=\"1.2em\" header_3_font=\"|600|||||||\" header_3_text_color=\"#555555\" header_3_font_size=\"22.1px\" header_3_line_height=\"1.4em\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||false|false\" hover_enabled=\"0\" header_2_font_size_tablet=\"30px\" header_2_font_size_phone=\"26px\" header_2_font_size_last_edited=\"on|tablet\" header_3_font_size_tablet=\"19px\" header_3_font_size_phone=\"18px\" header_3_font_size_last_edited=\"on|phone\" custom_css_main_element=\"position: relative;\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p>

    The essence of a non-profit strategic plan<\/h2>

    When you are working on the completion of a strategic plan for your NPO, you are actually identifying and putting together the elements that will help you achieve your goals. Before you can start this process you need to decide on the goals and objectives within those goals. Without this, you cannot move forwards, and this is actually the main rule.<\/p>

    A strategic plan is similar to a flow chart because each component of it is connected to another \u2013 they actually derive from the previous one, forming a direct line that will lead all those activities to the necessary result. For example, you need to attract more donors and raise more funds for your project. This is your goal. You decided to use your website for it. This is your leading page.\u00a0 So you need to decide on the tool now. Let it be email marketing - you will collect emails of potential supporters and use mailing for further communication and work. Now your objective is to finalize the website design, add the lead capture forms to the web pages, and complete a donor-attracting funnel, \u2013 those are your objectives within this goal. There can be more if you need them.<\/p>

    \u00a0<\/p>

    [\/et_pb_text][et_pb_text module_id=\"models\" module_class=\"post-content-text-module\" _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#555555\" text_font_size=\"16px\" header_2_font=\"|700|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"38px\" header_2_line_height=\"1.2em\" header_3_font=\"|600|||||||\" header_3_text_color=\"#555555\" header_3_font_size=\"22.1px\" header_3_line_height=\"1.4em\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||false|false\" hover_enabled=\"0\" header_2_font_size_tablet=\"30px\" header_2_font_size_phone=\"26px\" header_2_font_size_last_edited=\"on|tablet\" header_3_font_size_tablet=\"19px\" header_3_font_size_phone=\"18px\" header_3_font_size_last_edited=\"on|phone\" custom_css_main_element=\"position: relative;\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p>

    Types of models for your strategic planning<\/h2>

    Basically, there are 5 main models that are used for strategic planning. They come as follows:<\/p>

    \u00a0<\/p>

    1. Standard model<\/strong>
      Use it if the condition of your organization's activities, possibilities, as well as your goals, and resources is typical and average, in comparison with other organizations. This model is the most common \u2013 vision-based one, and it features a typical easy-to-follow workflow:
      1. Define your mission<\/li>
      2. Decide on your goals<\/li>
      3. Write down a plan on how to achieve each goal<\/li>
      4. Schedule all necessary activities and tasks<\/li><\/ol><\/li>
      5. Issue-based model<\/strong>
        In case your condition is rather turbulent, for example, your staff is changing really often, then you can choose this model to help you put things together and get back on the regular and more stable track. The process here should go in the following way:
        1. Define your problems and stop factors for development and normal work<\/li>
        2. Find solutions suitable for those problems<\/li>
        3. Start implementing the solutions<\/li>
        4. Monitor each problem and change solutions if not working<\/li><\/ol><\/li>
        5. Organic model<\/strong>
          This nonlinear model is suitable for strategic planning when your organization depends on certain external factors that are not really certain. Here comes the planning process:
          1. Meet your team somewhere away from your usual working environment<\/li>
          2. Discuss perspectives of the organization<\/li>
          3. Decide on the long-term goals<\/li>
          4. Analyze the strong and weak skills of each team member (necessary to accomplish those goals)<\/li>
          5. Choose the date for each team member to progress<\/li>
          6. Have another meeting in 4-12 months to monitor the progress and adjust the strategy if necessary<\/li><\/ol><\/li>
          7. Real-time model<\/strong>
            In case there is a real crisis you have faced, then the real-time model is the one to choose for strategic planning.
            1. Arrange a regular meeting for the whole team<\/li>
            2. Decide on the short-term objectives for each one<\/li>
            3. Monitor the progress of each team member daily<\/li>
            4. Get to the point when the crisis is over<\/li>
            5. Choose another strategic planning model and create a new strategy<\/li><\/ol><\/li>
            6. Alignment model<\/strong>
              This model suits best an organization that has certain problems with communication between different departments and team members.
              1. General meet-up to define problems each member encounters on a regular basis<\/li>
              2. Discuss your mission and check if it fits each member in their position-wise<\/li>
              3. Work out a solution for each team member to overcome their difficulties<\/li>
              4. Decide on the communication-enhancing techniques to implement<\/li><\/ol><\/li><\/ol>

                [\/et_pb_text][et_pb_text module_id=\"components\" module_class=\"post-content-text-module\" _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#555555\" text_font_size=\"16px\" header_2_font=\"|700|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"38px\" header_2_line_height=\"1.2em\" header_3_font=\"|600|||||||\" header_3_text_color=\"#555555\" header_3_font_size=\"22.1px\" header_3_line_height=\"1.4em\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||false|false\" hover_enabled=\"0\" header_2_font_size_tablet=\"30px\" header_2_font_size_phone=\"26px\" header_2_font_size_last_edited=\"on|tablet\" header_3_font_size_tablet=\"19px\" header_3_font_size_phone=\"18px\" header_3_font_size_last_edited=\"on|phone\" custom_css_main_element=\"position: relative;\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p>

                Components of a basic non-profit strategic plan<\/h2>

                There are 3 key components each non-profit should include in its strategic plan in order for it to really work and help achieve the organization\u2019s mission.<\/p>

                Work organization<\/strong>
                Basically, we are talking about an organizational plan that is adjusted each 3-5 years by the leader(s) of the organization. They decide on the objectives that they can measure and reach within a set period of time. Those objectives are often derived from the results of the SWOT analysis each organization, both business, and non-profit, always uses as a powerful strategic tool. There is no sense to move forward if the leader(s) of the organization hasn\u2019t decided where exactly they want to move.<\/p>

                Business side<\/strong>
                This component of the strategic plan is usually reconsidered and adjusted annually. The business plan includes the following elements:<\/p>

                1. The mission of the organization<\/li>
                2. services, products, programs, and projects your organization offers<\/li><\/ol>

                  With the organization component, you decide on the goal, while the business one \u2013 sets objectives to concentrate on.<\/p>

                  Organization development<\/strong>
                  The development component covers the resources of the organization, forming the plan for fundraising activities. Here you should not only decide on the activities but also create a clear agenda for each activity \u2013 how you are going to work on it, when it will take place, what types of the campaign it will be, and how exactly it can be covered.<\/p>

                  Those are three big sections of your strategic plan that will complement each other and help you not only reach your goals but also find where to make adjustments if necessary quickly and efficiently.<\/p>

                  \u00a0<\/p>

                  [\/et_pb_text][et_pb_image src=\"https:\/\/wowdigital.com\/wp-content\/uploads\/2022\/10\/pexels-cottonbro-3205570-scaled-e1666118131418.jpg\" alt=\"Man and Woman Leaning on Table Staring at White Board on Top of Table Having a Meeting\" title_text=\"Strategic Planning for Non-profits\" _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text module_id=\"process\" module_class=\"post-content-text-module\" _builder_version=\"4.18.0\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#555555\" text_font_size=\"16px\" header_2_font=\"|700|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"38px\" header_2_line_height=\"1.2em\" header_3_font=\"|600|||||||\" header_3_text_color=\"#555555\" header_3_font_size=\"22.1px\" header_3_line_height=\"1.4em\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||false|false\" hover_enabled=\"0\" header_2_font_size_tablet=\"30px\" header_2_font_size_phone=\"26px\" header_2_font_size_last_edited=\"on|tablet\" header_3_font_size_tablet=\"19px\" header_3_font_size_phone=\"18px\" header_3_font_size_last_edited=\"on|phone\" custom_css_main_element=\"position: relative;\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p>

                  A process of creating a strategic plan for your non-profit<\/h2>

                  You can complete your strategic plan in 5 consequent steps.<\/p>

                  1. Take goals for development as a base.<\/li>
                  2. Cooperate with stakeholders, deciding together on the most important issues and approving goals.<\/li>
                  3. Decide on the strategies for marketing, promotion, and fundraising.<\/li>
                  4. Set up S.M.A.R.T. and clear objectives.<\/li>
                  5. Complete a flowchart for each objective on how to reach them.<\/li><\/ol>

                    But what about after that?<\/strong><\/p>

                    Use your plan! Actually, you hold a comprehensive tactical tool to guide your organization, team, and supporters towards the completion of your mission.<\/p>

                    1. Assign tasks to each team member<\/li>
                    2. Prioritize objectives and tasks to-be-done<\/li>
                    3. Interconnect all the different channels<\/li>
                    4. Implement solutions to coordinate their completion
                      1. Track the process<\/li>
                      2. Analyze intermediate and final results<\/li>
                      3. Adjust workflow and tactical steps<\/li><\/ol><\/li>
                      4. Automate processes
                        1. Filter completed tasks to find the repetitive, important, and useless ones<\/li>
                        2. Automate repetitive tasks<\/li>
                        3. Prioritize important tasks<\/li>
                        4. Reconsider tasks that take too much time or do not bring necessary results<\/li><\/ol><\/li>
                        5. Expand your team and community
                          1. Involve partners<\/li>
                          2. Find donors<\/li>
                          3. Attract supporters<\/li>
                          4. Consider working with volunteers<\/li><\/ol><\/li>
                          5. Raise funds.<\/li><\/ol>

                            In case you wonder what a strategic plan looks like, then you should not worry \u2013 the final document you will come up with after the completion of all the research and work does not have standards to follow. It should be handy and comprehensive for you and your team. In case you need it as an additional tool for partners or\/and donors, then for them also. But even if it is just a couple of pages, stating your mission, a few realistic and particular goals with several objectives, and precise strategic ways to achieve them, then it is a good plan! You can even find general templates online to download, process, and adjust to your organization. It\u2019s not about the shape \u2013 it is about the content inside. Your strategic plan will still be unique by itself as it will be crafted by your or non-profit marketing experts precisely for you, even if the structure is common and generally known to others.<\/p>

                            Use the information, tips, and guidelines of this overview to link your goals & objectives to your actions, agenda, initiatives, and even regular meetings, and this way reach them at a comfortable and suitable for your pace. And stay tuned \u2013 more useful info is coming.<\/p>

                            [\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"||||false|false\" custom_padding_tablet=\"|||0px|false|false\" custom_padding_phone=\"|||0px|false|false\" custom_padding_last_edited=\"on|tablet\" global_colors_info=\"{}\"][et_pb_code admin_label=\"Sidebar Column Section\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][divi_shortcode id=\"222749\"][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[73,162,13],"tags":[],"_links":{"self":[{"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/posts\/226435"}],"collection":[{"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/comments?post=226435"}],"version-history":[{"count":45,"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/posts\/226435\/revisions"}],"predecessor-version":[{"id":227142,"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/posts\/226435\/revisions\/227142"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/media\/226449"}],"wp:attachment":[{"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/media?parent=226435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/categories?post=226435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/tags?post=226435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}