[et_pb_section fb_built=”1″ admin_label=”Post Section1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” gutter_width=”1″ module_class=”experience-bg-img-row” _builder_version=”4.16″ _module_preset=”default” positioning=”absolute” position_origin_a=”center_right” position_origin_a_tablet=”center_right” position_origin_a_phone=”center_right” position_origin_a_last_edited=”on|tablet” position_origin_f_tablet=”” position_origin_f_phone=”” position_origin_f_last_edited=”on|tablet” position_origin_r_tablet=”” position_origin_r_phone=”” position_origin_r_last_edited=”on|tablet” width=”100%” max_width=”100%” custom_margin=”-1px||0px||false|false” custom_padding=”0px||0px||false|false” positioning_tablet=”none” positioning_phone=”none” positioning_last_edited=”on|tablet” custom_css_main_element=”height: 100%” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_image=”off” custom_css_main_element=”height: 100%;” global_colors_info=”{}”][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” title_text=”experience-right-image” module_class=”height-full-object” _builder_version=”4.16″ _dynamic_attributes=”src” _module_preset=”default” custom_css_main_element=”height: calc(100% + 1px);” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ module_class=”experience-row1″ _builder_version=”4.16″ _module_preset=”default” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” custom_css_main_element=”position: relative;||z-index: 9;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”70px|95px|70px|95px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”30px|30px|30px|30px|true|true” custom_padding_last_edited=”on|tablet” custom_css_main_element=”margin-top: -37px;||margin-bottom: -150px;||width: 45% !important;” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.1)” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-top: 0px;||margin-bottom: 0px;||width: 100% !important;” custom_css_main_element_phone=”margin-top: 0px;||margin-bottom: 0px;”][et_pb_text admin_label=”Text” _builder_version=”4.18.1″ _module_preset=”default” text_font=”|300|||||||” custom_margin=”0px||25px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||18px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n
What is the biggest challenge for your organization? There is a big chance that it is the same as most non-profit organizations all over the world. The most difficult challenge they all face is fundraising.<\/p>\n
How to find a budget for your projects, support the organization and cover its expenses that are necessary for running activities, setting up initiatives, planning projects, and completing them successfully when you are not earning money? Naturally \u2013 raising funds in many different ways.<\/p>\n
\nNow the question is, how to raise the money and improve the efficiency of NPO fundraising campaigns? Working on your positioning, promotion, and actual marketing? Yes, marketing for non-profits is kind of a magic tool you really need if you want to keep on making a difference.<\/p>\n<\/blockquote>\n
This article will help you learn more about the specifics of marketing for non-profits, some techniques, and peculiarities. Marketing strategies are not only going to improve your fundraising results but also the performance of your whole organization with multiple goals, develop it, and grow naturally and smoothly.<\/p>\n
[\/et_pb_text][et_pb_text quote_border_weight=”0px” quote_border_color=”rgba(0,0,0,0)” disabled_on=”on|on|on” module_class=”title38 befor-line” _builder_version=”4.18.0″ text_font=”||||||||” text_font_size=”26px” link_font=”|100|||on|||#000000|” link_text_color=”#000000″ quote_font=”Playfair Display||on||||||” quote_text_color=”#000000″ quote_line_height=”1.3em” header_font=”|700|||||||” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_2_font_size=”38px” header_2_line_height=”1.1em” header_3_font=”Poppins|700||on|||||” header_3_text_align=”center” header_3_text_color=”#000000″ header_3_font_size=”68px” header_3_letter_spacing=”0.1px” header_3_line_height=”1.3em” header_4_letter_spacing=”12px” header_5_font=”|300|||||||” header_5_text_color=”#bfbfbf” header_5_letter_spacing=”12px” header_6_font=”|700|||||||” header_6_letter_spacing=”12px” background_layout=”dark” module_alignment=”center” custom_margin=”0px||12px||false|false” custom_margin_tablet=”||10px||false|false” custom_margin_phone=”||10px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px||0px|33px|false|false” custom_padding_tablet=”|||25px|false|false” custom_padding_phone=”||||false|false” custom_padding_last_edited=”on|desktop” quote_font_size_tablet=”” quote_font_size_phone=”” quote_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”30px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|tablet” header_3_font_size_tablet=”44px” header_3_font_size_phone=”33px” header_3_font_size_last_edited=”off|desktop” custom_css_before=”content: %22%22;||background-image: linear-gradient(180deg, #fd2d59 0%, #fd993f 100%);||width: 6px;||\/*height: 100%;*\/||display: block;||position: absolute;||left: 0;||top: 0px;||bottom: 10px” custom_css_main_element=”position: relative;” disabled=”on” saved_tabs=”all” locked=”off” global_colors_info=”{}”]<\/p>\n
Social Media<\/h2>\n
[\/et_pb_text][et_pb_text disabled_on=”on|on|on” _builder_version=”4.17.4″ _module_preset=”default” text_font=”|300|||||||” disabled=”on” global_colors_info=”{}”]I cannot imagine creating and implementing a marketing campaign for non-profits without the use of social media. You can find several social media platforms such as Facebook, Pinterest, Twitter, TikTok, Instagram, Snapchat, etc. These platforms are incredibly popular around the world and they allow you to reach massive active audiences. In a nutshell, using social media to build a brand is very effective. The standard features offered by these platforms are very useful. However, those platforms offer some extended (or advanced) features for digital marketers. One of the best examples of such a feature is Facebook Ads Manager. You can also use social media management tools to integrate with these platforms easily and to schedule the posts and measure their engagement.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”width: 55% !important;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 100% !important;” custom_css_main_element_phone=”width: 100% !important;”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” admin_label=”Post Section2″ module_class=”post-content-sec2″ _builder_version=”4.16″ _module_preset=”default” background_color=”#ededed” custom_padding=”265px|30px|110px|30px|false|false” custom_padding_tablet=”50px||50px||false|false” custom_padding_phone=”40px||40px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” positioning=”absolute” width=”100%” width_tablet=”100%” width_last_edited=”off|tablet” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wowdigital.com\/wp-content\/uploads\/2022\/04\/post-circleA-img.svg” title_text=”post-circleA-img” _builder_version=”4.17.4″ _module_preset=”default” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width_tablet=”300px” max_width_phone=”200px” max_width_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” positioning=”absolute” position_origin_a=”bottom_left” width=”100%” width_tablet=”100%” width_last_edited=”off|tablet” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wowdigital.com\/wp-content\/uploads\/2022\/04\/post-circleB-img.svg” title_text=”post-circleB-img” _builder_version=”4.16″ _module_preset=”default” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width_tablet=”200px” max_width_phone=”150px” max_width_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” positioning=”absolute” position_origin_a=”center_right” width=”100%” width_tablet=”100%” width_last_edited=”off|tablet” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wowdigital.com\/wp-content\/uploads\/2022\/04\/post-circleC-img.svg” title_text=”post-circleC-img” align=”right” _builder_version=”4.16″ _module_preset=”default” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width_tablet=”200px” max_width_phone=”150px” max_width_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.17.4″ _module_preset=”default” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|60px|||false|false” custom_padding_tablet=”|0px|30px||false|false” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text admin_label=”Text” module_class=”post-content-text-module” _builder_version=”4.18.1″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#555555″ text_font_size=”16px” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_2_font_size=”38px” header_2_line_height=”1.2em” header_3_font=”|600|||||||” header_3_text_color=”#555555″ header_3_font_size=”22.1px” header_3_line_height=”1.4em” custom_margin=”0px||0px||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”off|phone” custom_padding=”0px||0px||false|false” custom_padding_last_edited=”off|phone” text_font_size_last_edited=”off|tablet” header_2_font_size_tablet=”30px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|tablet” header_3_font_size_tablet=”19px” header_3_font_size_phone=”18px” header_3_font_size_last_edited=”on|phone” custom_css_main_element=”position: relative;” locked=”off” global_colors_info=”{}”]<\/p>\n
Before we start<\/h2>\n
Here is one very important thing to keep in mind before you proceed to learn more about marketing strategies and maybe even choose one for your non-profit.<\/p>\n
\nStrategy is the base. There is actually nothing you can do without a strategy to predict the results.<\/p>\n<\/blockquote>\n
In case you already have a good experience in marketing, even for non-profits, you will agree with this statement, but if you are just considering your options to complete your NPO objectives then it can seem not important enough.<\/p>\n
Many NGOs tyro imply short-term solutions, use advertising channels chaotically, and generally skip the planning stage or do not include the marketing part in it, concentrating more on organizational issues. There is nothing you should do without a plan if. It is not possible to create a plan that doesn\u2019t have a tactical approach. And where do the tactics come from? Directly from the strategy. Strategy defines the direction for your organization to move and the way to approach that direction.<\/p>\n
Now let\u2019s move to the strategies.<\/p>\n
There are 6 main ones we are going to cover today. They include:<\/p>\n
<\/p>\n
\n
- Get $156,000 USD\/year with Google Ad Grants for Google Ads and Microsoft Ads for Social Impact<\/a><\/li>\n
- Emotionally directed video approach<\/a><\/li>\n
- Personal influence<\/a><\/li>\n
- Targeted ads on Social Media<\/a><\/li>\n
- Email marketing<\/a><\/li>\n
- Influencers for free<\/a><\/li>\n<\/ol>\n
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1. Get $156,000 USD\/year in free ads with Google Ad Grants and Microsoft Ads for Social Impact<\/h2>\n
If you think you do not have a budget to promote your organization through Google Ads, then you do not know about Google Ad Grants<\/a> and Microsoft Ads for Social Impact<\/a>.<\/p>\n
These are programs that financially support non-profits, so they could you the funds received for advertising on the Google and Bing search engine networks. There is no better contextual advertising than Google and Microsoft Ads, no more advanced and smart system you could take advantage of and attract any kind of audience you need. Multiple tools, advanced statistics and analytics, various targeting options, clever support, and guidance so that even a beginner could manage running his first campaign \u2013 imagine all those tools used for the sake of your organization.<\/p>\n
Of course, there will be certain limits applied to non-profit campaigns you run under the programs. For example, you will not be able to spend more than $10,000 USD (Google) and $3,000 USD (Microsoft) and your cost-per-click bids will be limited to a maximum of $2 USD (Google), but most probably you will not even notice that limitation.<\/p>\n
\nThere are three things you will need to apply for the grant: Google Ads & non-profit accounts, and Google Ads ID, and a few on the Microsoft side as well.<\/p>\n<\/blockquote>\n