[et_pb_section fb_built=”1″ admin_label=”Post Section1″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” gutter_width=”1″ module_class=”experience-bg-img-row” _builder_version=”4.16″ _module_preset=”default” positioning=”absolute” position_origin_a=”center_right” position_origin_a_tablet=”center_right” position_origin_a_phone=”center_right” position_origin_a_last_edited=”on|tablet” position_origin_f_tablet=”” position_origin_f_phone=”” position_origin_f_last_edited=”on|tablet” position_origin_r_tablet=”” position_origin_r_phone=”” position_origin_r_last_edited=”on|tablet” width=”100%” max_width=”100%” custom_margin=”-1px||0px||false|false” custom_padding=”0px||0px||false|false” positioning_tablet=”none” positioning_phone=”none” positioning_last_edited=”on|tablet” custom_css_main_element=”height: 100%” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_enable_image=”off” custom_css_main_element=”height: 100%;” global_colors_info=”{}”][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” title_text=”experience-right-image” module_class=”height-full-object” _builder_version=”4.16″ _dynamic_attributes=”src” _module_preset=”default” custom_css_main_element=”height: calc(100% + 1px);” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ module_class=”experience-row1″ _builder_version=”4.16″ _module_preset=”default” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” custom_css_main_element=”position: relative;||z-index: 9;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”70px|95px|70px|95px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”30px|30px|30px|30px|true|true” custom_padding_last_edited=”on|tablet” custom_css_main_element=”margin-top: -37px;||margin-bottom: -150px;||width: 45% !important;” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.1)” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”margin-top: 0px;||margin-bottom: 0px;||width: 100% !important;” custom_css_main_element_phone=”margin-top: 0px;||margin-bottom: 0px;”][et_pb_text admin_label=”Text” _builder_version=”4.19.4″ _module_preset=”default” text_font=”|300|||||||” custom_margin=”0px||25px||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”||18px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
A logo is usually a simple image people see and, in a good case, associate with something.<\/p>\n
Of course, an efficient<\/strong> and well-made logo<\/strong> will be associated with the organization it was made for, including certain symbols representing the mission<\/strong> and<\/strong> vision<\/strong> of that organization and telling its story<\/strong>, or at least stimulating people to want to learn that story.<\/p>\n Now that\u2019s the perfect logo, of course, each nonprofit wants to have.<\/p>\n This article will help you learn the secrets of nonprofit organization logo design<\/strong> and tell you about the most common mistakes many NPO make or don’t notice when designing theirs (losing benefits they could have had with an effective one).<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”width: 55% !important;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 100% !important;” custom_css_main_element_phone=”width: 100% !important;”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” admin_label=”Post Section2″ module_class=”post-content-sec2″ _builder_version=”4.16″ _module_preset=”default” background_color=”#ededed” custom_padding=”265px|30px|110px|30px|false|false” custom_padding_tablet=”50px||50px||false|false” custom_padding_phone=”40px||40px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” positioning=”absolute” width=”100%” width_tablet=”100%” width_last_edited=”off|tablet” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” locked=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wowdigital.com\/wp-content\/uploads\/2022\/04\/post-circleA-img.svg” title_text=”post-circleA-img” _builder_version=”4.19.1″ _module_preset=”default” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width_tablet=”300px” max_width_phone=”200px” max_width_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” positioning=”absolute” position_origin_a=”bottom_left” width=”100%” width_tablet=”100%” width_last_edited=”off|tablet” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” locked=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wowdigital.com\/wp-content\/uploads\/2022\/04\/post-circleB-img.svg” title_text=”post-circleB-img” _builder_version=”4.16″ _module_preset=”default” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width_tablet=”200px” max_width_phone=”150px” max_width_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” positioning=”absolute” position_origin_a=”center_right” width=”100%” width_tablet=”100%” width_last_edited=”off|tablet” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” locked=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wowdigital.com\/wp-content\/uploads\/2022\/04\/post-circleC-img.svg” title_text=”post-circleC-img” align=”right” _builder_version=”4.16″ _module_preset=”default” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width_tablet=”200px” max_width_phone=”150px” max_width_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.19.4″ _module_preset=”default” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|60px|||false|false” custom_padding_tablet=”|0px|30px||false|false” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text admin_label=”Text” module_class=”post-content-text-module” _builder_version=”4.19.4″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#555555″ text_font_size=”16px” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_2_font_size=”38px” header_2_line_height=”1.2em” header_3_font=”|600|||||||” header_3_text_color=”#555555″ header_3_font_size=”22.1px” header_3_line_height=”1.4em” custom_margin=”0px||0px||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”off|phone” custom_padding=”0px||0px||false|false” custom_padding_last_edited=”off|phone” hover_enabled=”0″ text_font_size_last_edited=”off|tablet” header_2_font_size_tablet=”30px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|tablet” header_3_font_size_tablet=”19px” header_3_font_size_phone=”18px” header_3_font_size_last_edited=”on|phone” custom_css_main_element=”position: relative;” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Not only does a logo represent your NPO, but also helps you complete very important objectives for the promotion of the organization. One of the most common negative effects of having a bad logo is that it\u2019s making the wrong impression on your potential donors and supporters. And this is not something you want, right? As a strong visual tool, logos usually work with associations.<\/p>\n This is why it is so important to create a good logo and in case you already have one then regularly revise it, update it, or even remake it.<\/p>\n There are two ways you may want to check a logo to see whether it is an efficient one. The first way is to check whether it complies with the following features.<\/p>\n<\/p>\n Those features go together and should not be separated. A specific logo can be created only if you create specific requirements for it. Describe your organization, its values and objectives, its mission, tone of voice, audience, and associations you want to create. Include those elements in the terms of reference for your logo design so that designers could consider all of them when working on your logo. In case you already have a logo, try to describe it in a couple of words. Can you do it? If not, then it is not specific enough to represent your unique organization and the meaning of all the things you do.<\/p>\n You can run a 10-second test when looking at the different options of your logo to see if it’s easy to remember or not. If you see them for the first time, then do not look at them for more than a couple of seconds. Then try to look at something else. Ten seconds later, close your eyes and try to remember the logo you have seen. Can you do it? If not, then your audience will have trouble remembering it too. In case you already have a logo, try to run the same test with your supporters or friends.<\/p>\n It is a very important feature if you are running regular fundraising campaigns and long to get more regular donors. Many nonprofits look for fundraising logo ideas to implement in their logos so that the donors would remember their organizations, and it would be easier to stimulate them to make more regular or bigger donations.<\/p>\n Your visual identity includes a colour palette, designed with consideration of all the values, messages, and objectives of your organization. Give this palette to a designer, responsible for your logo design, to use it. If you do not have a brand book yet, then think about associations you want your audience to have with your organization. For example, green is usually associated with nature, blue \u2013 with technologies and water, and red \u2013 with aggression. Be wise to choose the right colour for your logo, as colours are quite a powerful visual tool.<\/p>\n All the elements of the logo should be balanced and work together well. What elements? A font (or even a few ones), shapes, and different graphic features should work well with the colours and match each other. It\u2019s one impression and one image everyone should see when looking at your logo \u2013 not a mixture of different elements that might look interesting one by one but not make up an integral image.<\/p>\n Your logo will always have both coloured and B&W versions. So the colours should be easily adaptive. Another point is that you will lose your logo on multiple platforms with different visual requirements and options. The logo should be available in vertical and horizontal layouts, easily fit and be noticeable on an envelope or a stamp, look great on your website and Social Media, as well as fit both digital and printed materials.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/wowdigital.com\/wp-content\/uploads\/2022\/12\/pexels-michael-burrows-7147720-scaled-e1672171576639.jpg” alt=”Anonymous female designer using tablet for drawing” title_text=”pexels-michael-burrows-7147720″ _builder_version=”4.19.4″ _module_preset=”default” min_height=”0px” custom_margin=”||7%||false|false” custom_padding=”|15%||15%|false|false” filter_blur=”1px” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Text” module_class=”post-content-text-module” _builder_version=”4.19.4″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#555555″ text_font_size=”16px” header_2_font=”|700|||||||” header_2_text_color=”#000000″ header_2_font_size=”38px” header_2_line_height=”1.2em” header_3_font=”|600|||||||” header_3_text_color=”#555555″ header_3_font_size=”22.1px” header_3_line_height=”1.4em” custom_margin=”0px||0px||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”off|phone” custom_padding=”0px||0px||false|false” custom_padding_last_edited=”off|phone” hover_enabled=”0″ text_font_size_last_edited=”off|tablet” header_2_font_size_tablet=”30px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|tablet” header_3_font_size_tablet=”19px” header_3_font_size_phone=”18px” header_3_font_size_last_edited=”on|phone” custom_css_main_element=”position: relative;” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Another way to see how well your logo matches your organization is to check if it has certain negative features, like the following ones:<\/p>\n This is very simple \u2013 if your logo looks old-fashioned, it should be refreshed.<\/p>\n<\/blockquote>\n If your organization changed even in the slightest way, then your logo should be updated too. Look at the business giants that have been there for ages \u2013 their logos change and adapt to each new day together with them. Nonprofits should follow this approach.<\/p>\n You might have seen logos that gave you the wrong idea about the companies they represented. This is a mistake. You cannot strive to save wildlife and have a chair icon as your logo, for example.<\/p>\n Try to give your audience the right idea about what your organization does \u2013 let your logo help your supporters and donors identify you the right way.<\/p>\n Now, when a person sees your logo and thinks about different NPO or even a business organization, it is not good for you.<\/p>\n A good investigation should always be performed before you accept and start using a logo. Moreover, if your logo is too similar to some other one then you might find yourself even in a lawsuit and this is not what you want.<\/p>\n What story does your logo tell? If there\u2019s no story but only silence, then you might want to consider transforming it into a better one. It can be just one element that it\u2019s missing, a flag, or a leaf, for example, to start talking.<\/p>\n Help your logo tell your story and your mission!<\/p>\n There is a certain connection between your organization and your logo. So each time your NPO grows, changes, or alters certain actions or approaches, your logo should do the same. Or it should be designed in a way to fit your organization with all those perspectives being taken into account from the very beginning.<\/p>\n Make sure your logo always represents your organization, its present, and future. Do not let it represent your past.<\/p>\n Yes, you run a nonprofit organization. But you do it professionally, right? Because you have a mission to complete and really important objectives that matter. Then make sure your organization uses branded elements and has an actual visual identity.<\/span><\/p>\n Your emails, business cards, letterheads, website, and social media should be designed in a professional and marketing-friendly way.<\/p>\n<\/blockquote>\n And your logo should fit all those materials, following this visual style. Multiple companies deal with designing for nonprofits professionally and know how to make an NPO-oriented & marketing-friendly logo.<\/p>\n It often happens that you get used to something, so it becomes a bit difficult to evaluate it objectively. Or maybe your friend designed a logo for your organization, and you do not want to offend them by not using it? In both cases, this logo will do your organization no good.<\/p>\n If you do not like it, if others do not like it, then you need a new one. As soon as possible.<\/p>\n A professional logo is usually authentic and timeless. Most probably if it is an amateur one then it certainly will require a professional remake or match at least one other mistake mentioned earlier.<\/p>\n Yes, you may want to save some resources by letting one of your supporters create it for engaging reasons or even allow your friends to do a good thing for your organization by designing a logo, but\u2026 Do you want your organization to be represented via a non-professional visual gateway? Designing for nonprofits should always be a task for professionals.<\/p>\n Take some time to design a good logo for your nonprofit, and you will see how a correct first impression and the power of associations help you engage your supporters, and donors and keep on making a difference.<\/p>\n <\/p>\n <\/p>\n Creating an effective logo is a critical step in any nonprofit\u2019s journey to success. It serves as the face of your organization, and it should be reflective of your mission, goals, and values.<\/p>\n","protected":false},"author":1,"featured_media":227317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" [et_pb_section fb_built=\"1\" admin_label=\"Post Section1\" _builder_version=\"4.16\" _module_preset=\"default\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||false|false\" locked=\"off\" collapsed=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"2_5,3_5\" use_custom_gutter=\"on\" gutter_width=\"1\" module_class=\"experience-bg-img-row\" _builder_version=\"4.16\" _module_preset=\"default\" positioning=\"absolute\" position_origin_a=\"center_right\" position_origin_a_tablet=\"center_right\" position_origin_a_phone=\"center_right\" position_origin_a_last_edited=\"on|tablet\" position_origin_f_tablet=\"\" position_origin_f_phone=\"\" position_origin_f_last_edited=\"on|tablet\" position_origin_r_tablet=\"\" position_origin_r_phone=\"\" position_origin_r_last_edited=\"on|tablet\" width=\"100%\" max_width=\"100%\" custom_margin=\"-1px||0px||false|false\" custom_padding=\"0px||0px||false|false\" positioning_tablet=\"none\" positioning_phone=\"none\" positioning_last_edited=\"on|tablet\" custom_css_main_element=\"height: 100%\" global_colors_info=\"{}\"][et_pb_column type=\"2_5\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_column][et_pb_column type=\"3_5\" _builder_version=\"4.16\" _module_preset=\"default\" background_enable_image=\"off\" custom_css_main_element=\"height: 100%;\" global_colors_info=\"{}\"][et_pb_image src=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@\" title_text=\"experience-right-image\" module_class=\"height-full-object\" _builder_version=\"4.16\" _dynamic_attributes=\"src\" _module_preset=\"default\" custom_css_main_element=\"height: calc(100% + 1px);\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_2,1_2\" use_custom_gutter=\"on\" gutter_width=\"1\" module_class=\"experience-row1\" _builder_version=\"4.16\" _module_preset=\"default\" width=\"100%\" width_tablet=\"100%\" width_phone=\"100%\" width_last_edited=\"on|desktop\" custom_margin=\"0px||||false|false\" custom_padding=\"0px||0px||false|false\" custom_css_main_element=\"position: relative;||z-index: 9;\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" background_color=\"#FFFFFF\" custom_padding=\"70px|95px|70px|95px|true|true\" custom_padding_tablet=\"30px|30px|30px|30px|true|true\" custom_padding_phone=\"30px|30px|30px|30px|true|true\" custom_padding_last_edited=\"on|tablet\" custom_css_main_element=\"margin-top: -37px;||margin-bottom: -150px;||width: 45% !important;\" box_shadow_style=\"preset1\" box_shadow_color=\"rgba(0,0,0,0.1)\" global_colors_info=\"{}\" custom_css_main_element_last_edited=\"on|tablet\" custom_css_main_element_tablet=\"margin-top: 0px;||margin-bottom: 0px;||width: 100% !important;\" custom_css_main_element_phone=\"margin-top: 0px;||margin-bottom: 0px;\"][et_pb_text admin_label=\"Text\" _builder_version=\"4.19.1\" _module_preset=\"default\" text_font=\"|300|||||||\" custom_margin=\"0px||25px||false|false\" custom_margin_tablet=\"||20px||false|false\" custom_margin_phone=\"||18px||false|false\" custom_margin_last_edited=\"on|tablet\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"]<\/p> Social Media has already become an integral part of life for so many people. Most use at least one Social Media platform on a regular basis, having turned it into the main communication tool for both personal and business needs.<\/p> Businesses and nonprofits know that social media is also a powerful, informative, and promotional channel that yields great returns when used properly.<\/p><\/blockquote> Mass Media has already started using Social Media to talk to their audiences as one of their main platforms. So what\u2019s so special about Facebook, Instagram, TikTok, and other social networks? How can you benefit from having a profile of your nonprofit there? and are there any rules to follow or tips that could help you? Let\u2019s take a bit closer look.<\/p> [\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.16\" _module_preset=\"default\" custom_css_main_element=\"width: 55% !important;\" global_colors_info=\"{}\" custom_css_main_element_last_edited=\"on|tablet\" custom_css_main_element_tablet=\"width: 100% !important;\" custom_css_main_element_phone=\"width: 100% !important;\"][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|tablet\" admin_label=\"Post Section2\" module_class=\"post-content-sec2\" _builder_version=\"4.16\" _module_preset=\"default\" background_color=\"#ededed\" custom_padding=\"265px|30px|110px|30px|false|false\" custom_padding_tablet=\"50px||50px||false|false\" custom_padding_phone=\"40px||40px||false|false\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" positioning=\"absolute\" width=\"100%\" width_tablet=\"100%\" 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global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/wowdigital.com\/wp-content\/uploads\/2022\/04\/post-circleB-img.svg\" title_text=\"post-circleB-img\" _builder_version=\"4.16\" _module_preset=\"default\" width_tablet=\"100%\" width_phone=\"100%\" width_last_edited=\"on|tablet\" max_width_tablet=\"200px\" max_width_phone=\"150px\" max_width_last_edited=\"on|desktop\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" positioning=\"absolute\" position_origin_a=\"center_right\" width=\"100%\" width_tablet=\"100%\" width_last_edited=\"off|tablet\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||false|false\" locked=\"on\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/wowdigital.com\/wp-content\/uploads\/2022\/04\/post-circleC-img.svg\" title_text=\"post-circleC-img\" align=\"right\" _builder_version=\"4.16\" _module_preset=\"default\" width_tablet=\"100%\" width_phone=\"100%\" width_last_edited=\"on|tablet\" max_width_tablet=\"200px\" max_width_phone=\"150px\" max_width_last_edited=\"on|phone\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"3_4,1_4\" use_custom_gutter=\"on\" gutter_width=\"1\" make_equal=\"on\" _builder_version=\"4.17.4\" _module_preset=\"default\" width=\"100%\" width_tablet=\"100%\" width_phone=\"100%\" width_last_edited=\"on|tablet\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"3_4\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"|60px|||false|false\" custom_padding_tablet=\"|0px|30px||false|false\" custom_padding_phone=\"|0px|||false|false\" custom_padding_last_edited=\"on|tablet\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Text\" module_class=\"post-content-text-module\" _builder_version=\"4.19.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#555555\" text_font_size=\"16px\" header_2_font=\"|700|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"38px\" header_2_line_height=\"1.2em\" header_3_font=\"|600|||||||\" header_3_text_color=\"#555555\" header_3_font_size=\"22.1px\" header_3_line_height=\"1.4em\" custom_margin=\"0px||0px||false|false\" custom_margin_tablet=\"||||false|false\" custom_margin_phone=\"||||false|false\" custom_margin_last_edited=\"off|phone\" custom_padding=\"0px||0px||false|false\" custom_padding_last_edited=\"off|phone\" hover_enabled=\"0\" text_font_size_last_edited=\"off|tablet\" header_2_font_size_tablet=\"30px\" header_2_font_size_phone=\"26px\" header_2_font_size_last_edited=\"on|tablet\" header_3_font_size_tablet=\"19px\" header_3_font_size_phone=\"18px\" header_3_font_size_last_edited=\"on|phone\" custom_css_main_element=\"position: relative;\" locked=\"off\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> Most nonprofits realize how powerful and efficient promotion through social media is., and also cost-effective! Social Media tends to be one of the most affordable marketing channels, and sometimes all you need to reach one of your goals and objectives are accurate and timely created content.<\/p> There are 4 basic objectives that social media can help you reach, and you should set them right away, as well as KPIs for them. Then adapt all your content, attach in-media tools, and track performance to get the best result<\/p> You should share your mission and messages \u2013 let people learn about them, so they will want to join you in the battle for a better future.<\/p> The power of communities should not be underestimated. You can attract the attention of donors and volunteers, recruit workers, and get advocates for your organization \u2013 just create a group or a channel for them to stay in touch, share their ideas, results, and thoughts, and inform each other about your common progress.<\/p> A call to action is not just a marketing element \u2013 it is a basic stimulation your audience needs to start doing something. Encourage people to speak out, stand for their rights and ideas, share them with others, and so on.<\/p> What you do matters and Social Media is the best way to spread the word about your activities, projects, achievements, difficulties, and challenges. Use the power of social media to prove that your NPO really makes a difference.<\/p> \u00a0<\/p> [\/et_pb_text][et_pb_image src=\"https:\/\/wowdigital.com\/wp-content\/uploads\/2022\/10\/pexels-pixabay-267482-scaled-e1666211255648.jpg\" alt=\"Smartphone Showing Facebook Application\" title_text=\"Social Media for Non-profits: 6 Essential Tips for Success\" _builder_version=\"4.18.0\" _module_preset=\"default\" filter_blur=\"1px\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_text admin_label=\"Text\" module_class=\"post-content-text-module\" _builder_version=\"4.19.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#555555\" text_font_size=\"16px\" header_2_font=\"|700|||||||\" header_2_text_color=\"#000000\" header_2_font_size=\"38px\" header_2_line_height=\"1.2em\" header_3_font=\"|600|||||||\" header_3_text_color=\"#555555\" header_3_font_size=\"22.1px\" header_3_line_height=\"1.4em\" custom_margin=\"0px||0px||false|false\" custom_margin_tablet=\"||||false|false\" custom_margin_phone=\"||||false|false\" custom_margin_last_edited=\"off|phone\" custom_padding=\"0px||0px||false|false\" custom_padding_last_edited=\"off|phone\" hover_enabled=\"0\" text_font_size_last_edited=\"off|tablet\" header_2_font_size_tablet=\"30px\" header_2_font_size_phone=\"26px\" header_2_font_size_last_edited=\"on|tablet\" header_3_font_size_tablet=\"19px\" header_3_font_size_phone=\"18px\" header_3_font_size_last_edited=\"on|phone\" custom_css_main_element=\"position: relative;\" locked=\"off\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> \u00a0<\/p> Do not get lost in the ways you can set up your profile on different social media. You will get different options when registering directly as a nonprofit organization. There are also different programs available for nonprofits, such as <\/span>Facebook Fundraising<\/span><\/a>, Payments, and Charitable Giving Tools. <\/span>YouTube also has a Nonprofits Program<\/span><\/a>, while TikTok runs a <\/span>TikTok for Good<\/span><\/a> extended features.<\/span><\/p> Have you added a donation button to your profile? And what if people want to donate and find no button? Nobody likes long paths and processes when they have to put much effort to find an option for something. So let people donate easily.<\/p> There are loads of training and workshops directed at nonprofits and their teams. For example, you can complete a <\/span>Meta Blueprint Training<\/span><\/a> online to learn the peculiarities of the promotion of nonprofit organizations or join <\/span>YouTube Creator Academy<\/span><\/a> to enroll in one of the courses to promote your organization efficiently. Hootsuite, TikTok, Twitter, LinkedIn \u2013 there are options to study and get very useful information everywhere.<\/span><\/p> A content calendar is a necessary basic plan for publications. You can create a separate one for each Social Media you use and then combine those plans into a master calendar to know exactly what, when, and where posts should be published.<\/p> Be sure to include collaborations and promo events, media and texts, hashtags, and locations. Do it online and use handy tools to plan your publications, track their performance and analyze general efficacy.<\/p> Your content is what talks about you, what you do, and why you do it. Make sure that all your publications can be easily shared by your followers or those who have just discovered you and became interested to learn more about you or were inspired by something you do.<\/p> In order for people to want to share your content, it should be informative, stand out visually, motivate, feature strong visual elements, and be of different formats (separate photos, galleries, videos, illustrations, etc.).<\/p><\/blockquote> Tell the stories of your volunteers and workers, stories of your donors, and those people who benefit from your activities. How and why they joined you, what they feel when joining your activities or receiving help from you, and what inspires, scares, and motivates them to move.<\/p> You will be right if you suppose that social media nowadays is one of the most efficient ways to form and control public opinion, simply because they can help you approach an almost unlimited audience. And then you can talk through it directly, using multiple advertising options, both free and paid. Use the power of social media to make a difference!<\/p> \u00a0<\/p> [cboxarea id=\"cbox-gVAJhJVT3bR5ZTFn\"]<\/p> [\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.16\" _module_preset=\"default\" custom_padding=\"||||false|false\" custom_padding_tablet=\"|||0px|false|false\" custom_padding_phone=\"|||0px|false|false\" custom_padding_last_edited=\"on|tablet\" global_colors_info=\"{}\"][et_pb_code admin_label=\"Sidebar Column Section\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][divi_shortcode id=\"222749\"][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[73,12],"tags":[],"_links":{"self":[{"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/posts\/227309"}],"collection":[{"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/comments?post=227309"}],"version-history":[{"count":18,"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/posts\/227309\/revisions"}],"predecessor-version":[{"id":227345,"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/posts\/227309\/revisions\/227345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/media\/227317"}],"wp:attachment":[{"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/media?parent=227309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/categories?post=227309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wowdigital.com\/wp-json\/wp\/v2\/tags?post=227309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Why a logo is an important element of the NPO identity?<\/h2>\n
5 features of a good logo<\/h2>\n
1. Unique & Meaningful<\/h3>\n
2. Easy-to-remember<\/h3>\n
3. Colour smart<\/h3>\n
4. Well-balanced<\/h3>\n
5. Adaptive<\/h3>\n
<\/h2>\n
<\/h2>\n
8 mistakes to avoid when designing a logo for your NPO<\/h2>\n
1. Being outdated<\/h3>\n
\n
2. Confusion<\/h3>\n
3. Similarities<\/h3>\n
4. Silence<\/h3>\n
5. Missed connection<\/h3>\n
6. Marketing-free<\/h3>\n
\n
7. Disliked<\/h3>\n
8. Non-professional<\/h3>\n
The key advantages of Social Media for nonprofits<\/h2>
4 easy ways for your nonprofit to be successful with social media<\/h2>
1. Concentrate on raising awareness.<\/h3>
2. Let people form a community<\/h3>
3. Action time<\/h3>
4. Show the difference<\/h3>
6 tricks to stimulate your social media performance<\/h2>
Trick #1 - Register wisely<\/h3>
Trick #2 - Button up<\/h3>
Trick #3 - Educate yourself<\/h3>
Trick #4 - Use a content plan<\/h3>
Trick #5 - Let people share<\/h3>
Trick #6 - Be a storyteller<\/h3>