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International Federation on Ageing (IFA)

Consultative status at the United Nations Economic and Social Council (UN ECOSOC) and official relations with World Health Organization (WHO)

Project details

Sites: https://ifa.ngo and https://vaccines4life.com

Audience: Government, NGOs, academia, industry and individuals in nearly 80 countries who act as the voice and advocates for older people across the globe.

Objective: To update the outdated website with a WordPress redesign, implementing new IFA branding, account registration, payments, API platform integrations, and make it more user-friendly and visually current.

Work: Revamped the entire website including content structure, made it mobile/tablet responsive and ensured that it took full advantage of best practices and SEO. Designed, developed and launched the site, including content migration, building custom functionality for account registration and memberships, payment processing, access permissions, custom integration of ExpertFile APIs, and a members only area. We also conducted staff training and provided customized training sessions.

Team: This project was completed with a team comprised of a project manager, web designer, web developers, and graphic designers.

Timeline: Approximately 3 months, project launch was delayed 1 month as the client was planning a launch event at the United Nations.

Results: Analytics did not exist prior to May 2019. The website we created launched on November 19, 2019. Since then, we’ve served over 337,216 pageviews (170,678 unique). Year over year, there has been an increase of 21.96% page views, and a decline in bounce rate of -33.39%.

Ifa Website Screen Shots

100% Client

International Federation On Ageing (Ifa), United Nations, Health Care, Seniors, Website Design, Wordpress, Expertfile, Api

Stewart Wong

Communications, Marketing
and Advocacy
Holland Bloorview Kids
Rehabilitation Hospital
I was very pleased to work with Wow Digital, on a complex web redevelopment project that required us to move from a legacy system to Drupal.

David was essential to the project, providing support, technical analysis, quality assurance, testing, content migration, liaising with third party vendors, and consulting with internal staff.

He was an indispensable member of the project team.

International Federation On Ageing (Ifa), United Nations, Health Care, Seniors, Website Design, Wordpress, Expertfile, Api

Jane Barratt

Secretary General International Federation on Ageing (IFA)

Working with Wow Digital broke new ground in the work of the International Federation on Ageing and shifted our national and global position to a new level.

Creative excellence delivered stunning results for us, WOW has a unique listening power that is transformative.

International Federation On Ageing (Ifa), United Nations, Health Care, Seniors, Website Design, Wordpress, Expertfile, Api

Kerry Riordan

Communications and Fund
Development Manager
Springboard Services
We decided to hire Wow Digital based on the quick response, experience with the not-for-profit sector and competitive pricing.

The site David and his team designed works perfectly with our branding and is so much fresher and easier to navigate.

He properly trained us, and was there to answer any questions, making sure we were empowered to use the site effectively.

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