The WOW Blog
It’s not enough to have just a website for your organization. There are some fundamental requirements to ensure it is not only serving your needs but also the needs of your visitors. How does your non-profit stack up?
It goes without saying that every organization should maintain a website to mark its online presence. But simply having a website is not enough. Your website should be effectively communicating about your organization. Here are some important points to ensure that it is.
As of 2020, just over 50% of website traffic came from mobile phones (compared to 16% in 2013) and it’s likely that this number will continue to increase. In addition, 58% of Google searches are from mobile devices.
What does this mean for your website? If it is not optimized for mobile devices, visitors are most likely to abandon it because they can’t read it on a small screen. Let’s get to know more about mobile-friendly websites and how you can make the necessary changes.
Did you know there are a lot of similarities between promoting a for-profit business and a non-profit? Our article provides ideas on how to publicize your NPO.
In 2020 non-profit and not-for-profit organizations had to pivot and find new and innovative ways to raise funds. One of the reasons for this is that the traditional methods of fundraising for non -profits like in-person events, media coverage, print collateral or flyers, direct mail, or newsletters are not bringing in the numbers they should. Although these methods lead to touchpoint engagement with different donors, there is often overlap, leading to lapses in communication and lack of personalization, which may lead to a negative donor experience.
Fundraising has always been a challenge to non-profit or not for profit organizations. How much do we require? Where can we find donors? Why isn’t enough coming in? In the current times, the pandemic has crippled economies and businesses globally, compounding the difficulties that these organizations face.
Processing Fees Can Quickly Add Up For Organizations That Depend On Donations. These Fees Have Always Been Considered A Necessary Evil. But No More.