The WOW Blog
Helping Non-Profits with Websites and Digital Marketing
With a little bit of research, you’ll find a number of digital marketing tools. Those tools often claim to have the ability to make your non-profit digital marketing campaign more effective and powerful. The correct use of the right kind of tools allows digital marketers to create, measure, and test the overall performance of their campaigns.
As a non-profit, you have plenty of options to consider in terms of marketing channels. However, to yield the best results, you should be able to differentiate the best marketing channels from the rest. If you’re a non-profit that’s looking for the best marketing channels, let the below list be your inspiration.
For any organization, knowing the significance of brand science is crucial for success. In simplest terms brand science is the practice of a strategic business approach that creates lasting memories so that people will recall them easily, also known as “cognitive associations.”
Are you wondering why your donation website is not delivering the results as expected? Before you read the remainder of this article, take a look at your website and do an unbiased evaluation. Think like an outsider; is it persuasive enough? In other words, does it encourage you to donate? Be honest. If it doesn’t, you probably have missed some important tips. With that said, let’s take a look at the top things you shouldn’t miss when creating a donation website.
In order to sell tickets or seats for your nonprofit’s events, your website should play a major role. Attendees can find all they need to know about the event on your event landing page, which serves as the core point for all of your marketing efforts.
Sponsorships are significantly different from conventional gifts in that they are basically commercial transactions with reciprocal advantages for both the non-profit and for-profit organizations involved. In exchange for making a financial contribution to an organization’s purpose, the non-profit organization advertises the sponsoring corporation’s connection to its cause, resulting in favourable publicity and a raised reputation for the sponsoring firm.
A non-profit donation form is designed mainly to collect donor information and process online gifts. Interestingly, many fundraisers tend to use old-school donation forms. The truth, however, is that your donation form is a crucial aspect that cannot be taken lightly at all. As a non-profit, you are supposed to build your donation form as a wow-piece. That said, the remainder of this article reveals the best practices you should follow when creating a non-profit donation page.
The term “Attention Marketing” defines the strategy that is used solely to capture and engage the attention of a particular audience. Generally, this should be done using gentle or non-invasive methods and tools, including social media. When it comes to attention marketing, you will use tools and strategies to capture the limited attention of the target segment.
Fundraising is a vital part of all nonprofit organizations. It’s important to create a page that your donors will want to support and give back to, while also making sure that it’s easy for you to collect donations from them.