The WOW Blog
Helping Non-Profits with Websites and Digital Marketing
Using social media to engage and expand your non-profit
Social media has become a powerful tool for both non-profit and charitable organizations. The following blog examines how social media can impact your non-profit organization if managed effectively.
Poor traffic to your non-profit website? Here are 4 ways to fix it
Non-profits, NGOs, healthcare, and charitable organizations of all sizes are eager to maintain a strong online presence. If traffic to your website is poor, you’ll miss out on communicating effectively with your target audiences. If you are concerned that your website isn’t getting enough traffic, here is a list of 4 possible reasons.
What are the fundamentals of a great non-profit website?
It’s not enough to have just a website for your organization. There are some fundamental requirements to ensure it is not only serving your needs but also the needs of your visitors. How does your non-profit stack up?
Is your website serving your organization effectively?
It goes without saying that every organization should maintain a website to mark its online presence. But simply having a website is not enough. Your website should be effectively communicating about your organization. Here are some important points to ensure that it is.
Does my non-profit need a mobile-friendly website?
As of 2020, just over 50% of website traffic came from mobile phones (compared to 16% in 2013) and it’s likely that this number will continue to increase. In addition, 58% of Google searches are from mobile devices.
What does this mean for your website? If it is not optimized for mobile devices, visitors are most likely to abandon it because they can’t read it on a small screen. Let’s get to know more about mobile-friendly websites and how you can make the necessary changes.
Non-profit publicity: Telling your organization’s story
Did you know there are a lot of similarities between promoting a for-profit business and a non-profit? Our article provides ideas on how to publicize your NPO.
4 Easy Ways to Boost Fundraising with Online Platforms
In 2020 non-profit and not-for-profit organizations had to pivot and find new and innovative ways to raise funds. One of the reasons for this is that the traditional methods of fundraising for non -profits like in-person events, media coverage, print collateral or flyers, direct mail, or newsletters are not bringing in the numbers they should. Although these methods lead to touchpoint engagement with different donors, there is often overlap, leading to lapses in communication and lack of personalization, which may lead to a negative donor experience.
Free Yourself From Transaction Processing Fees!
Fundraising has always been a challenge to non-profit or not for profit organizations. How much do we require? Where can we find donors? Why isn’t enough coming in? In the current times, the pandemic has crippled economies and businesses globally, compounding the difficulties that these organizations face.
Processing Fees Can Quickly Add Up For Organizations That Depend On Donations. These Fees Have Always Been Considered A Necessary Evil. But No More.
3 Ways to a Winning Website for Healthcare Organizations
88% of consumers trust online reviews as much as personal recommendations.
Websites have always been an important marketing tool for all businesses, acting as virtual storefronts designed to attract visitors and therefore improve engagement with target audiences, building confidence in the services or products provided. Similarly, an HCO’s website becomes a platform to showcase its strengths and services, demonstrating the brand’s values in the healthcare ecosystem.