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How can a Mobile-Friendly Website Improve Engagement?

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If you want to reach a larger audience, your organization’s website needs to be mobile-friendly. 

Mobile-friendly websites are ranked better by search engines

The algorithms of Google and other popular search engines check the user-friendliness of websites. If your website is mobile-friendly, it will get better search engine results page (SERP) rankings on any search engine.

By gaining a better SERP ranking, you can reach a larger audience and thereby increase the number of people who will engage with your organization.

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The internet has become an essential part of our daily lives and thanks to advances in technology, it is now more accessible than ever.

According to the latest data from Statista, over 60% of the global internet population uses a mobile device to go online.

This percentage is expected to continue growing in the coming years as smartphones become increasingly ubiquitous, and internet access becomes more available worldwide.

Mobile optimization has become an increasingly important factor for success, as people are now spending more and more of their time on their devices than ever before. Non-profits have to pay special attention to this trend if they want to stay competitive and reach the most potential donors.

The majority of non-profits need donations in order to operate, and having a mobile-friendly website will help them maximize the number of donations they can receive. People are often browsing websites on their phones, so if it isn’t optimized for mobile use, they may lose interest and not donate at all. Having a website that is accessible on any device will make it easier for people to find what they need quickly without any hassle or frustration.

Mobile-friendly websites load faster

In general, mobile-friendly websites load more quickly than sites not designed for mobile traffic. Users do not want to spend too long waiting for a website to load. If your website takes more than 3 seconds to load, half of your visitors will leave for another website.

If it takes more than 5 seconds, about 90% will leave it.

Eventually, your website will experience a high bounce rate. However, a mobile-friendly website comes with a fast loading time – ideal for busy, impatient visitors.

Standing up to the competition

Surprisingly, there is no shortage of websites that are not yet optimized for hand-held devices like smartphones and tablets. This means that you can stand out by switching to a mobile-friendly website. As a result, you start to gain more visitors. In fact, this is a relatively simple, yet very effective way to gain an edge over the competition.

Higher Search Engine rankings

In the ever-changing landscape of the digital world, Google and other search engines have recently announced their commitment to prioritizing mobile-friendly websites in their search results. This means that if your website isn’t optimized for mobile usage – meaning it has a design layout and content tailored for smaller screens – then you risk being left behind by competitors whose sites are.

The goal of this change is to make sure users on phones or tablets are getting the same easy access to information as those using desktop computers. As part of this initiative, Google will be increasing its focus on mobile versions of websites when determining which pages appear at the top of search engine rankings. It’s important that businesses understand how important a mobile-friendly website is for internet success and take steps to ensure their sites meet this new standard.

A more effective approach to backlinking

Mobile-friendly websites are becoming increasingly important in the world of digital marketing. With the advancement of smartphones and tablets, businesses must adapt to their customer’s needs and make sure their website is easily accessible via mobile devices.

Not only do mobile-friendly websites provide convenience for customers, but they also have a positive impact on backlinks.

Backlinks are an important part of SEO, as they help to establish a website as an authority on a given topic. Backlinks can come from other businesses or industry sites that link back to yours, increasing your visibility on search engines like Google. Mobile-friendly websites create more opportunities for acquiring these valuable backlinks since many users access them through phones or tablets instead of desktop computers.

Hire a professional

If you need to get an effective mobile-friendly website designed, your best bet is to hire a professional.

The mobile web has become increasingly important for businesses of all sizes and having a well-designed responsive website is essential for success. It can be tricky to design a great site that works seamlessly across multiple devices and platforms, which is why it’s important to hire someone with the right experience.

There are numerous agencies out there that specialize in creating custom websites optimized for any device or platform.

These professionals can make sure your site looks beautiful on any device while providing the features and functionality you need it to have. You can also work closely with these agencies during the design process, so you know exactly what they’re doing and how they’re helping your business succeed online.


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