For any organization, knowing the significance of brand science is crucial for success. In simplest terms brand science is the practice of a strategic business approach that creates lasting memories so that people will recall them easily, also known as “cognitive associations.”
Are you wondering why your donation website is not delivering the results as expected? Before you read the remainder of this article, take a look at your website and do an unbiased evaluation. Think like an outsider; is it persuasive enough? In other words, does it encourage you to donate? Be honest. If it doesn’t, you probably have missed some important tips. With that said, let’s take a look at the top things you shouldn’t miss when creating a donation website.
In order to sell tickets or seats for your nonprofit’s events, your website should play a major role. Attendees can find all they need to know about the event on your event landing page, which serves as the core point for all of your marketing efforts.
Digital marketing is a great way to bring new people to your nonprofit organization. Digital marketing can include things like social media marketing, search engine optimization, and content marketing. But there are also some digital marketing mistakes that nonprofits should avoid. If you’re a nonprofit looking to build your online presence, check out this list of digital marketing mistakes that nonprofits should avoid.
Sponsorships are significantly different from conventional gifts in that they are basically commercial transactions with reciprocal advantages for both the non-profit and for-profit organizations involved. In exchange for making a financial contribution to an organization’s purpose, the non-profit organization advertises the sponsoring corporation’s connection to its cause, resulting in favourable publicity and a raised reputation for the sponsoring firm.
In this episode, we have another David as a guest! David Somerfleck is a digital marketing specialist providing digital marketing solutions with over 20 years of experience working for market agencies across North America and 10 years of experience as a certified small business mentor. We’re more than happy to have his insights and thoughts regarding how non-profit’s handle their digital marketing.