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Why does your business need a responsive website?

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Having a website is the norm for businesses these days. Without maintaining a strong and credible online presence, businesses would hardly survive the competition, regardless of the niche. A business shouldn’t settle for an old-fashioned, outdated website that looks boring. Instead, businesses should invest in a responsive website. Read on if you’d like to know why your business deserves a responsive website.

1. Massive number of smartphone users

As of 2018, more than 4 billion people across the globe use the internet. A considerable percentage out of this number use smartphones or other mobile devices to access internet. As you may already know, conventional desktop websites don’t look nice (at all) on mobile devices. So, if you need to address this massive number of smartphone users, you should have a responsive website that matches all the screen sizes including smartphones, tablets and desktops. It is not hard to realize that maintaining a single, well-functioning and responsive website is easier than managing two different versions (mobile website and a desktop website) to represent the same business.

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2. Responsive websites are affordable

A significant benefit associated with responsive websites is affordability. Of course, it is really cost-efficient and easier to maintain a single responsive website, when compared to maintaining a mobile-friendly and a desktop version separately. Getting a responsive website up and running takes less time. When it comes to maintenance, responsive websites are of a great convenience. Updating content and switching the design and/or theme takes less time. You can invest this saved time on other important business tasks.

3. Responsive websites offer seamless user experience

When a non-responsive website is viewed through a mobile device, the experience can be an irritating and a nightmare for a viewer. Navigating through the menus, panning across the website and reading the contents become difficult when non-responsive websites are viewed through smartphones. In contrary to that, a responsive website delivers an unmatchable user experience. The overall structure and the content of a responsive website adjusts automatically according to the size of the screen (and that is why we call it a responsive website) and let the visitors see the content conveniently. So, if you need to retain the visitors by providing them a great user experience, go responsive!

4. Responsive websites gain better SERP rankings – aka SEO

Smart algorithms used by Google search engine are likely to treat responsive websites favorably when it comes to SERP (Search Engine Results Page) rankings. This is great news for those who are concerned about the SEO of their websites. When combined with top quality content, the ‘user-oriented’ experience of a responsive website can reach better rankings. In other words, a responsive website is more compatible with SEO strategies.

Your website is the online face of your business. So, you will have to get it designed properly in order to create a strong first impression. That is why you should consider hiring a professional to get a responsive website done to perfection.

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