Digital Marketing 101 – What is digital marketing?

The term ‘digital marketing’ may sound complex on the surface. You should learn the basics very well, gain some hands-on experience and possess excellent creativity to become a digital marketer. You cannot become a digital marketer over a night.

In a nutshell, digital marketing knows no limitations or boundaries. When it comes to digital marketing, you will use a variety of Internet channels and platforms. The more channels you use, the better the exposure rate. The Internet is one of the best mediums used in digital. In addition to that, conventional mediums like TV and radio can also be leveraged.

As of now, digital marketing has become a massive industry and it is only likely to become more popular in the future. The main purpose of a digital marketing campaign is to promote products, services, and brands across a spectrum of digital channels.

Regardless of the type of organization, a powerful digital marketing campaign would help you gain better exposure. You can set your organization apart from the rest using the creative concepts in digital marketing strategies.

In general, a digital marketing campaign should be deployed across several channels. For instance, it must be done using social networking, PPC ads, SEO, email marketing and mobile apps. As you expect, a smart and powerful digital marketing campaign can come with various facets which are mentioned below.

1. Pay Per Click (PPC) Advertising

This is a pretty broad term that represents any digital marketing strategy in which you have to pay for each click made on your ad. Google AdWords is one of the most popular examples of PPC ads.

2. Paid Search Advertising – Search Engine Results Pages (SERP)

Major search engines allow you to run text ads on their SERPs. This is a very effective way to target potential customers who make searches related to the niche of your organization.

3. Search Engine Optimization (SEO)

SEO is the process of ranking your website organically on SERP. This is a great way to add exposure without spending money on advertising. Having said that, you will need to spend time or hire content developers to curate and write. In addition, this process is slow to deliver results.

4. Paid Social Media Advertising

All the major social media platforms allow you to have advertisements on their platforms. This is a paid method that can target a specific crowd.

5. Social Media Marketing

This is another free method of advertising through social media platforms. Sharing your content on the social platforms garners additional publicity. Although it takes time to deliver results, the affordability is impressive.

6. Content Marketing

This is another broad term used in digital marketing. It covers all the efforts such as blogging, ebooks, infographics, videos and many other types of content. It is generally used to build brand awareness.

7. Email Marketing

This can be considered as the oldest digital marketing strategy and it still maintains its popularity. It is a very effective strategy, as long as your content resonates with the audience you’re targeting. There are several platforms you can use on a free or low-cost basis. Some of them are: Mailchimp, Constant Contact, Campaign Monitor, or even a robust CRM platform which your organization might utilize.  Alternatively, a digital agency can build and integrate a bespoke platform into your workflow.


So, that’s about digital marketing and it’s different facets. A great digital agency can design an effective campaign combining multiple strategies to leverage and increase your brand awareness.

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