For any organization, knowing the significance of brand science is crucial for success. In simplest terms brand science is the practice of a strategic business approach that creates lasting memories so that people will recall them easily, also known as “cognitive associations.”
Marketing
037 – Why You Need Website Backups and Tools to Protect Your Website
In this episode, I’m going to explain why you should start backing up your website, the different types of website backups, and the best website backup tools to protect you, your organization, and save you time and effort if something should happen.
5 How To’s For Creating A Donation Page That Converts Like Crazy
Are you wondering why your donation website is not delivering the results as expected? Before you read the remainder of this article, take a look at your website and do an unbiased evaluation. Think like an outsider; is it persuasive enough? In other words, does it encourage you to donate? Be honest. If it doesn’t, you probably have missed some important tips. With that said, let’s take a look at the top things you shouldn’t miss when creating a donation website.
036 – How To Get Your Non-Profit Selling Online Using Shopify with Patrick McCarthy
Want to get your non-profit up and running online? Do you also want to be able to set up a store for people to support your mission? Then Shopify might just be what you’re looking for!
In this week’s episode, we’ll be speaking with Patrick McCarthy, CEO and owner of digifly, an ecommerce agency that focuses on Shopify. We’ll talk all about Shopify and how non-profits can leverage this platform to support their mission!
Impactful Fundraising Event Pages: What you need to know
In order to sell tickets or seats for your nonprofit’s events, your website should play a major role. Attendees can find all they need to know about the event on your event landing page, which serves as the core point for all of your marketing efforts.
035 – 9 Biggest Digital Marketing Mistakes Nonprofits Need To Avoid
Digital marketing is a great way to bring new people to your nonprofit organization. Digital marketing can include things like social media marketing, search engine optimization, and content marketing. But there are also some digital marketing mistakes that nonprofits should avoid. If you’re a nonprofit looking to build your online presence, check out this list of digital marketing mistakes that nonprofits should avoid.