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If you’re an organization and you’re thinking about digital marketing, you’re in the right place – after all, that’s what this podcast is all about. The good news is that digital marketing has become a critical part of marketing for many organizations.
In this episode, I’m going to dive into the 9 biggest digital marketing mistakes that I see time and time again, so that you can avoid them in the work that you do.
Episode Transcription
Digital marketing is a great way to bring new people to your nonprofit organization. Digital marketing can include things like social media marketing, search engine optimization, and content marketing. These are all great ways to connect with your audience and to help them learn more about your organization. But there are also some digital marketing mistakes that nonprofits should avoid. These digital marketing mistakes can lead to a poor online presence, and make visitors wary of your organization. If you’re a nonprofit looking to build your online presence, check out this list of digital marketing mistakes that nonprofits should avoid.
I’m going to start this episode with a challenge to you. After listening to this podcast, I want you to identify one of these mistakes at your nonprofit, and take action on it within 7-days. Let me know how it goes for you – email me at [email protected].
Also, I’m booking guests for the podcast. Interested in having your nonprofit featured? Reach out, and let’s connect!
Okay, now let’s get on with the episode.
Digital Marketing Mistake 1: Forgetting To Earn Credibility
Adding credibility to your online presence is vital to developing a strong online presence. A strong online presence can help you connect with your audience, build brand awareness, and increase donations. But how do you build credibility? It’s important to remember that the first step to building credibility is earning it. You can build credibility in the long term, but it’s important to be strategic about it.
Credibility can be earned in a variety of ways, including maintaining an accurate website with up-to-date information, using a professional logo, and using high-quality content.
Even if you’re a startup, you can earn credibility by partnering with a larger organization that is already well-respected in your field. This could be a local business, like a chamber of commerce or a charity, or a larger organization, like a national association or a professional society.
If you’re ready to start building credibility, it’s important to remember that credibility doesn’t happen overnight. It takes time, effort, and a positive attitude. A positive attitude will help you earn credibility and can attract a larger online audience.
Digital Marketing Mistake 2: Using Cold Calling Instead Of Creative, Targeted Marketing
Cold calling is a great way to generate leads, but it’s important to remember that every piece of marketing you do should be personal. Your email should feel like a personal message from you. Your websites should feel like informational resources from you. And your phone calls should feel like a conversation with a friend, not a sales pitch.
To build credibility, it’s important to remember that you don’t have to use every marketing tactic to get results. Digital marketing is no exception. You can build credibility without relying on cold calls. You can build credibility without spamming your email list with emails. You can build credibility by making sure that your website is easy to use and by posting engaging content. You can build your online presence by using social channels to share relevant content. If you want to use every marketing tactic, but you also want to build credibility, it’s important to remember that every marketing tactic should be personal and focused on your audience.
Digital Marketing Mistake 3: Over-Optimizing Your Website
Over-optimizing is a common digital marketing mistake that nonprofits should avoid. Sure, it’s important to ensure that your website is highly optimized and mobile-friendly. But it’s equally important to remember that your website should be a place for your audience to connect with you. The best websites are not only visually appealing, but include helpful information, useful resources, and relevant content.
A website that’s just filled with links to your organization and your services is not going to be as helpful to your audience as a website where your audience can find everything they need to know. As your audience becomes more knowledgeable about what you have to offer, it will lead them back to your website. From there, they can browse through all of your services and products until they find one that suits their needs. A simple link doesn’t do enough for a user who knows nothing about your nonprofit or service being advertised; in order to get conversions from this type of visitor, your organization should include information on its purpose and how it can benefit them with every potential touch-point (i.e., email marketing campaigns).
It’s important to remember that your website is a representation of your organization. So, make sure that it’s representative of your organization, but it’s also useful for your audience.
Digital Marketing Mistake 4: Not Using A Branding Strategy
Branding is an important part of building your digital presence. But it’s important to remember that branding is more than just the logo on your website. It’s about how you represent your organization online. It’s about creating a digital culture that your organization can be proud of. It’s about setting the tone for how you want your organization to be perceived online. And it’s about creating something that represents your organization.
So, before you start building your branding strategy, it’s important to keep these things in mind.
- What is your organization’s personality?
- What is it you want to be known for?
- What is the vision for your organization?
Once you know these things, you can start the design process. But remember, the logo is only part of the branding strategy. A great logo is only as good as the organization it represents. So, make sure that the logo you choose fits with your organization’s personality, vision, and mission.
Digital Marketing Mistake 5: Not Using A Blogging Strategy
Blogging is an important part of building your digital presence. But it’s important to remember that blogging is more than just writing a new blog post every day. You can build a large following without annoying them with too many irrelevant posts. You can build your personal brand without spamming your followers. So, don’t be afraid to take a break from blogging for a while. Blogging is about creating a voice for your organization that your audience can relate to. It’s about developing your identity and showing the world who you are. But it’s also not about being annoying or over-shareworthy. So, don’t be afraid to take some time off from blogging. When you feel like blogging again, you can bring back the relevant, interesting, and helpful content that your audience is craving.
Blogging has an additional benefit – it tells search engines that there’s new content. This, in turn, will drive more organic search traffic to your website, bringing in potential new donors and supporters.
The more traffic that’s driven to your website, the better. The general point is this: organic search will only bring you in new potential donors and supporters if people are searching for you on Google or other search engines. Content marketing should be a major concern of yours because it can help drive plenty of natural, free traffic to your site with no work needed from yourself whatsoever!
Digital Marketing Mistake 6: Not Investing Enough In Your Website
It’s important to remember that your website is an opportunity to build your brand and increase donations. You can build a large online presence without spending millions on digital marketing campaigns. But it’s important to remember that your website should represent your organization. It should be easy to use and informative.
A website that’s easy to use and informative will be more helpful to your audience than a website that looks great but is difficult to use.
The idea is to simplify the user experience so they find your content easily. That way, they can benefit from what you have to offer without being bogged down with difficulties or distractions. The purpose of a website is not just for information—it’s also about engaging visitors in various ways and getting them involved in future activities including purchases, donations, contacting you for more information on your services/products etc.
So, make sure that your website is easy to use, visually appealing, and helpful. And remember, don’t be afraid to invest some money into your website. This is another one of those digital marketing mistakes that nonprofits should avoid.
Digital Marketing Mistake 7: Not Surveying Your Donors and Supporters
Surveys are an important part of digital marketing. Surveys allow you to get feedback from your audience, which can help you improve your digital presence. But they are also a great way to build your online presence. Surveys can help you gain insights into your audience, which can help you identify their needs and challenges.
As a result, surveys are one of the best ways to build a sense of community. This is because they allow you to engage with your audience on an individual level and give them something valuable in return for their time that will encourage them to come back again. Surveys can be used as tools for customer feedback or marketing purposes, but also as educational tools–providing information about what needs improvement and how it might better connect with its target demographic.
It can also help you understand how you can better meet those needs and challenges. So, make sure that you ask your audience for feedback and make use of the insights that you gain from the feedback. But remember, surveys are not the only types of digital marketing strategies you can use to grow your audience.
Digital Marketing Mistake 8: Not Researching Similar Nonprofits
When you’re looking for inspiration for your digital marketing strategy, it’s important to remember that you don’t have to reinvent the wheel. You can find great digital marketing ideas by looking at the online marketing strategies of other nonprofits.
Whether it’s on their site, social media channels, or blog posts—these are the people who have already succeeded in digital marketing. Get inspiration from them by checking out what they’re doing to engage with audiences and share their messages. You can learn a lot about how you might be able to use different platforms too!
There are lots of great digital marketing blogs and there are many great digital marketing books that you can read. So, make sure that you’re doing your research in order to find inspiration and learn from other nonprofits. But don’t copy their digital marketing strategy verbatim. Make sure that you’re taking inspiration, but that you’re still developing your own digital marketing strategy.
Digital Marketing Mistake 9: Not Using Analytics To Help Improve Your Digital Marketing Campaigns
Now, this is one of those digital marketing mistakes that nonprofits usually avoid. Analytics are an important part of digital marketing. They allow you to understand how your audience interacts with your website and with your social media posts. This can help you improve your digital presence and can help you identify what works and resonates, from what doesn’t.
Analytics is the measurement and collection of data about your digital presence, specifically in relation to how people interact with your posts on social media platforms. Analytics can help you understand what works best when it comes to content creation and marketing. You will be better able to identify which aspects of a post resonate most with readers or listeners by looking at analytics (such as likes, shares, retweets).
Reviewing your digital marketing analytics on a regular basis is important.
You want to make sure you are on track for your goals, and that the work you’re doing is reaching your target audience. Reviewing analytics can tell whether or not a post was shared across social media platforms like Twitter or Facebook. You could also see how many impressions a video had in relation to the number of views it received; these insights help marketers understand what type of content resonates with their consumers, which helps them figure out future posts/ads they should be creating.
Conclusion
These are the 9 digital marketing mistakes that often come to light when I start working with new clients through my agency.
Know this, if you don’t have the budget to hire a partner who can help you with these mistakes, start fixing one of them today. Take your time to prioritize and strategize. But know this, the key to success is to take action. Planning and meeting are great, but you’ll only be able to create a difference when you start taking action.
I hope you’ve enjoyed this episode and I’m looking forward to having you listen to the next ones that we’ve got coming up. If you’ve enjoyed this episode please leave feedback on iTunes or wherever you listen to this podcast, I’d love to hear your feedback and it would also help others find the show.
Be sure to check out the show notes for the episode, head over to wowdigital.com, click on podcast, and search for this episode number and you’ll find all the links, details, and other information that has been discussed in this episode.
Are there any other topics that you would like to hear about? Just send an email to [email protected]. Thanks for listening to the Non-profit Digital Success Podcast!
By: David Pisarek
Last updated Dec 18, 2023 | Published on Apr 13, 2022
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