The WOW Blog
Helping Non-Profits with Websites and Digital Marketing
As of 2020, just over 50% of website traffic came from mobile phones (compared to 16% in 2013) and it’s likely that this number will continue to increase. In addition, 58% of Google searches are from mobile devices.
What does this mean for your website? If it is not optimized for mobile devices, visitors are most likely to abandon it because they can’t read it on a small screen. Let’s get to know more about mobile-friendly websites and how you can make the necessary changes.
Did you know there are a lot of similarities between promoting a for-profit business and a non-profit? Our article provides ideas on how to publicize your NPO.
In 2020 non-profit and not-for-profit organizations had to pivot and find new and innovative ways to raise funds. One of the reasons for this is that the traditional methods of fundraising for non -profits like in-person events, media coverage, print collateral or flyers, direct mail, or newsletters are not bringing in the numbers they should. Although these methods lead to touchpoint engagement with different donors, there is often overlap, leading to lapses in communication and lack of personalization, which may lead to a negative donor experience.
Fundraising has always been a challenge to non-profit or not for profit organizations. How much do we require? Where can we find donors? Why isn’t enough coming in? In the current times, the pandemic has crippled economies and businesses globally, compounding the difficulties that these organizations face.
Processing Fees Can Quickly Add Up For Organizations That Depend On Donations. These Fees Have Always Been Considered A Necessary Evil. But No More.
88% of consumers trust online reviews as much as personal recommendations.
Websites have always been an important marketing tool for all businesses, acting as virtual store fronts designed to attract visitors and therefore improves engagement with target audiences, building confidence in the services or products provided. Similarly, an HCO’s website becomes a platform to showcase its strengths and services, demonstrating the brand’s values in the healthcare ecosystem.
Patients are looking for a safe way to reach out to their physicians & healthcare organizations. HCOs are in need of donations & funding. Here are 3 of the web-based pathways that have benefited both patients and providers in the “new normal.”
Digital marketing may sound complex on the surface. You should learn the basics, gain hands-on experience, and possess creativity to become a digital marketer. We’ve compiled a list of 7 key points a digital marketer should utilize in a campaign. Want to find out what they are?
If you run a non-profit or not-for-profit, you have likely already realized that the concept of this type of organizational structure has changed significantly over the past couple of years. As a non-profit, should be able to engage donors to raise funds to execute projects and priorities successfully, but you can no longer rely solely on old-school strategies.
With the assistance of a professional website design firm/company/freelancer, you will be able to have a strong online presence for your organization or business created. Before you hire a web designer for your business, you should check if the respective service provider possesses the following characteristics.