The WOW Blog
Helping Non-Profits with Websites and Digital Marketing
Digitally enabled business and organization models have radically changed the world around us over the past decade, and the health care industry is no exception. In order to successfully engage with patients, in the background of the COVID-19 pandemic, this year as well as its long-term effects in the future, health care organizations have witnessed the value of disruptive digital service models for the industry.
Although social media platforms were initially introduced to connect individuals, things have changed. In fact, social media is considered to be one of the most effective tools used for digital marketing. As a non-profit or charity, you should be using the same tools to establish your online presence and engage your audience.
If you’re looking for a web hosting service, you may think that the most important factor to consider is cost. It is true that selecting a service based on price is appealing. However, if you make the decisions based solely on price, it’s risky.
Have you ever wondered what makes a good logo?
A logo helps to identify your non-profit and charity – whether it’s a product or service – and is an essential part of your brand. Look around and you’ll see a variety of logos featuring different colors, shapes, symbols, fonts, etc., but not all stand out. Why? What does a memorable logo look like?
The ultimate goal of your website should be to deliver your message to your audiences and grab their intention. Providing what is appealing to those audiences is the key.
Digital marketing is a broad topic that typically includes marketing concepts based on mobile apps, email marketing, websites, social media platforms, display ads, and more. The goal of digital marketing is to increase the exposure of the respective organization and connect you with your target audiences.
The healthcare industry is unique as patients put their health and lives in the hands of their providers… so it is essential to ensure that those are indeed good hands. It is challenging for healthcare organizations, hospitals and clinics to prove their excellence in a field where there are so many options to consider. We find that reaching out to prospective patients, clients, and employees is easier and more efficient through the power of testimonials.
A website is not simply an online presence for your organization. It requires some essential components to engage and encourage your visitors.
When you manage a non-profit, one of the biggest challenges is to engage visitors and, ultimately, gain their support. Every non-profit organization that wants to accomplish its mission should know how to increase credibility and gain more volunteers to support them. But it takes time to build credibility for your organization. Here are some ways to meet this challenge.