There are 5 things you need to learn about the best online fundraisers within the next couple of minutes. How come? The tools they use are worth being added to your fundraising toolkit. And in case you don’t have one – it will be super easy to create after just a fast overview in this article. Let’s go!
Fundraising is not only about the idea. It’s actually about a well-balanced combination of an idea, technologies (tools), and management.
Knowing how to approach fundraising you will be able to both run a successful campaign and complete a comprehensive, which is the most important, practically applicable fundraising strategic plan.
Simple campaigns for crowdfunding
Simple and user-friendly crowdfunding campaigns are a perfect choice for those who do not need to attract huge gifts, but rather midsize and small donations to quickly complete a certain project or initiative.
Action Plan
- Choose a dedicated platform for a crowdfunding campaign.
- Fill in all the information about the campaign: its needs & objectives, your NPO mission, a clear plan on how you will use the revenue & share the results with donors.
- Add contact information: your website address, links to your Social Media, email, and phone numbers.
- Set up an email campaign to inform everybody about the fundraising terms & conditions, and encourage your volunteers, workers, supporters, and donors to share information about the campaign.
- Regularly update the campaign page to make sure it mentions all the important details and changes to update your supporters and stimulate more donations.
Useful tools & resources
Crowdfunding websites for non-profits include:
Virtual Event
To involve more people and erase geographical boundaries, transform any event you usually run or want to run into a virtual one, be it an auction, competition, or even a gala!
Action Plan
- Make a list of events you could host online and choose one.
- Inform your supporters and donors about the upcoming event.
- Sign up, buy, rent, update, or test the existing software and hardware you will need to technically run an online event.
- Create and publish content, explaining how and when to join your event, as well as how to donate during it.
- Host an event and collect donations.
Useful tools & resources
Some of the platforms for the best online fundraisers you could use for an online event include:
Walk-a-thon
Use this interesting and engaging event to create better relationships with your supporters and present your NPO mission, initiative, and projects to potential donors.
Action Plan
- Create a team of your supporters, willing to participate in a walk-a-thon and decide on the process and its tracking methods.
- Let the participants customize the fundraising pages you created for them.
- Explain to the participants how and where to share their fundraising page and information about the campaign.
- Make sure each page mentions and is connected to your non-profit.
- Host the event you have chosen for your walk-a-thon.
- Inform the sponsors about the results achieved.
Useful tools & resources
Peer-to-peer giving platforms include:
Raising funds on Social Media
With so many digital tools and social media programs available, it’s almost a sin not to use the power of Social Media to raise money for your NPO projects and initiatives.
Action Plan
- Create a profile for your NPO on each social media your target audience (supporters, donors) uses.
- Work on the content of your profiles (both texts and media).
- Set up fundraising campaigns and target them for your audience.
- Use inbuilt tools or give a link to other fundraising pages to collect donations.
- Regularly publish updates and results of your campaigns, both completed and ongoing.
Useful tools & resources
- Social Media Strategy (usually included in the non-profit marketing strategy)
- Social Media Content Calendar
- Facebook Fundraising tools
- Donate buttons on Instagram and TikTok
Matching gifts
Consider adding matching gifts to the strategic fundraising plan of your non-profit to get better results with your campaigns, and develop strong partnerships with socially-friendly businesses and donors.
Action Plan
- Create a base of donors
- Start an email campaign to inform the donors about matching gifts. Make sure you include a useful and clear explanation of their benefits for donors.
- Generate useful and informative content about matching gifts on all platforms of your NPO (website, Social Media, etc.)
- Regularly monitor the efficiency of the matching gifts program and express your gratitude to the participating donors.
Useful tools & resources
- Searchable database tools
- Software for donor management and CRM for non-profits
The best fundraisers know how to deal with the processes of raising funds at all stages, starting from the correct planning of idea implementation, using efficient resources, and ending with the right set of tools, and reporting. Become one yourself – build strong relationships with your donors, use the power of communications, and set each endeavor of your non-profit up for success.
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