Cost Per Click (CPC) is your cost for each click your ad receives. Keep in mind that a click is not unique to the person taking action. If one person clicks on your ad 3x, you will be charged for 3 clicks. Formula: total cost =(clicks x CPC)
040 – Increasing donations with a coherent brand with Eric Ressler
Video recordingAudio recordingIn this episode, we're happy to have Eric Ressler as a guest! He's the founder and creative director at Cosmic, which is a social impact creative agency. He's an expert in branding and has vast experience in the non-profit world. We'll be...