Cost Per Click (CPC) is your cost for each click your ad receives. Keep in mind that a click is not unique to the person taking action. If one person clicks on your ad 3x, you will be charged for 3 clicks. Formula: total cost =(clicks x CPC)
059 – The Neuroscience of Non-profit Fundraising, with Cindy Wagman
Video recording Audio recording In today's episode, we're excited to have Cindy Wagman as our special guest! Cindy is the President and Founder of The Good Partnership, a consultancy that helps small non-profits unlock their potential through effective fundraising...