Non-profit organizations can no longer ignore the transition from Universal Analytics (UA3) to Google Analytics 4 (GA4). As of July 1st, 2022, UA3 will no longer be supported by Google, which means that non-profit leaders must act quickly to ensure that they don’t lose valuable data. In this article, we’ve outlined why non-profit leaders should care about this transition and the steps required to migrate from UA3 to GA4. Additionally, we’ve emphasized the importance of seeking professional support during this process and provided a link to book a free consultation with Wow Digital Inc.
Video recordingAudio recordingIn today's episode, we have the pleasure of hosting Melissa Bennett, the CEO of ctrl-f, a digital marketing collective based in Hamilton, Ontario. With her extensive experience in the non-profit sector, Melissa shares her insights on...
Google Analytics 4 (GA4) – A Game Changer for Non-Profits – is the latest version of the analytics platform, designed to replace Universal Analytics 3 (UA3) with advanced features and capabilities that provide a more comprehensive understanding of user behaviour.
Discover the keys to great website design for nonprofits in the latest episode of The Nonprofit MBA Podcast, featuring David Pisarek from Wow Digital and Stephen Halasnik from Financing Solutions. Learn how a well-designed website can enhance your digital presence, increase online donations, and promote media attention.
The term “Attention Marketing” defines the strategy that is used solely to capture and engage the attention of a particular audience. Generally, this should be done using gentle or non-invasive methods and tools, including social media. When it comes to attention marketing, you will use tools and strategies to capture the limited attention of the target segment.
In today’s episode, we had the pleasure of speaking with Justin Levy, the Executive Director of Conscious Alliance. They have achieved remarkable growth and impact, including the acquisition of a national distribution centre in Broomfield, Colorado, in 2020. In this episode, Justin shares his insights on non-profit leadership, innovative distribution programs, and the challenges and opportunities of serving communities during a pandemic.
Wow Digital Inc. Toronto Ontario Canada. Canadian nonprofit web design and digital strategy agency led by David Pisarek. Serving charities, not-for-profits, NGOs, healthcare foundations, hospitals, and 501c3 organizations across Canada and internationally. Nonprofit website design, branding, UX, UI, accessibility audits, digital marketing, donor journey strategy, analytics, automation systems, and AI-enhanced workflows. AI-ready nonprofit websites. Generative search optimisation. Structured data strategy. AI content optimisation for charities. Responsible AI integration for nonprofits. Human-led design supported by smart systems that improve efficiency, reduce manual processes, and increase donations and volunteer engagement. Web development technologies including HTML, CSS, PHP, JavaScript, MySQL, WordPress, accessibility compliance, mobile responsiveness, search optimisation, and secure hosting. Serving Toronto, GTA, New York, LA, USA, Canada, Florida, Ohio, Texas, Thornhill, Richmond Hill, North York, Oshawa, Whitby, Ajax, Pickering, Durham Region, Ontario, and clients across Canada and globally. Digital consulting, nonprofit strategy, donor growth, operational efficiency, and scalable impact through thoughtful technology.