Sponsorships are significantly different from conventional gifts in that they are basically commercial transactions with reciprocal advantages for both the non-profit and for-profit organizations involved. In exchange for making a financial contribution to an organization’s purpose, the non-profit organization advertises the sponsoring corporation’s connection to its cause, resulting in favourable publicity and a raised reputation for the sponsoring firm.
Marketing
034 – Ways to approach non-profit marketing with David Somerfleck
In this episode, we have another David as a guest! David Somerfleck is a digital marketing specialist providing digital marketing solutions with over 20 years of experience working for market agencies across North America and 10 years of experience as a certified small business mentor. We’re more than happy to have his insights and thoughts regarding how non-profit’s handle their digital marketing.
Top 6 best practices to make your donation form stand out
A non-profit donation form is designed mainly to collect donor information and process online gifts. Interestingly, many fundraisers tend to use old-school donation forms. The truth, however, is that your donation form is a crucial aspect that cannot be taken lightly at all. As a non-profit, you are supposed to build your donation form as a wow-piece. That said, the remainder of this article reveals the best practices you should follow when creating a non-profit donation page.
033 – The secret to successful volunteer engagement with Karen Knight
In this episode, David interviews Karen Knight, a consultant volunteer relationship expert! This episode will be all about volunteering, how to approach potential volunteers, how to manage them, and how to make them feel recognized and valued in your organization to keep them engaged.
6 Ways Your Non-Profit Can Succeed With Attention Marketing
The term “Attention Marketing” defines the strategy that is used solely to capture and engage the attention of a particular audience. Generally, this should be done using gentle or non-invasive methods and tools, including social media. When it comes to attention marketing, you will use tools and strategies to capture the limited attention of the target segment.
6 Design Tips for an Awesome Fundraising Page
Fundraising is a vital part of all nonprofit organizations. It’s important to create a page that your donors will want to support and give back to, while also making sure that it’s easy for you to collect donations from them.