Make it memorable
People are more likely to donate when they’re able to remember your organization and its cause. That’s why it’s important to make a memorable page. One way to do this is by using images of people who have donated before. You could also use colors that are uplifting, like red or green. People will feel inspired by the colors and the design of your page, which in turn will motivate them to donate as well.
Utilize design patterns
Design patterns are a great way to create a cohesive, consistent design for your page. It will help your page stand out from the crowd and show that you know what you’re doing when it comes to designing.
Use color to engage your audience
Color is one of the most effective ways to engage your audience. Color helps people focus on the message that you’re trying to convey. It also draws attention when it’s used in contrast to another color.
One good way to use color is by breaking up the page into different sections or areas, such as your website address, letterhead, and logo. Colors that contrast with each other will stand out more than colors that are similar and create a better visual experience for your visitors. For example, green and orange are opposites and will stand out on your fundraising pages.
The power of color goes beyond using it to help your audience see what you’re trying to convey; it also works well if you want to add some personality or brand-awareness into your fundraising page design. For example, if you’re raising money for a charity for cancer patients, consider using some bright colors in order to make people feel warm and fuzzy about donating money toward this cause.
Build trust and authenticity with your information
Making your fundraising page look trustworthy is a great way to establish a relationship with your potential donors. This could be accomplished by giving a summary of what you do and how you help people in the community. It’s also important to make it clear that this information is current, accurate, and up-to-date.
Avoid spelling mistakes and typos
It’s important to make sure your page is readable and easy to navigate. This is also true for the text on your fundraising page, which should be professional-looking but easy to read. One way to do this is by avoiding spelling mistakes and typos in the text on your fundraising page. You can use tools like Grammarly or web design tools like Canva to avoid these mistakes before you even begin drafting the text for the page.
Use visuals to define your page
Videos, photos, and graphics are great ways to engage your audience. By using visuals, you can help your audience visualize what you want them to do. For example, instead of asking people to donate money, you could ask them to color in a coloring book or donate stickers. If you’re using a video on your fundraising page, make sure that it’s short and visually appealing so that it doesn’t distract from the purpose of the page.
When it comes to fundraising, design is key.
Designing a fundraising page is not easy but it can make the difference between a successful campaign and not. Keep these six design tips in mind and you’ll be well on your way to raising the funds you need.