Digital marketing is a broad topic that typically includes marketing concepts based on mobile apps, email marketing, websites, social media platforms, display ads, and more.
The goal of digital marketing is to increase the exposure of the respective organization and connect you with your target audiences.
Today, people turn to the Internet for information. By having an strategic web presence, your organization can expect excellent exposure, which is vital.
Digital marketing is exceptionally cost-effective, especially when compared to traditional marketing options. For instance, maintaining a website delivers long-term benefits at a very affordable cost compared to a direct mail campaign. With a single approach, you have the potential to reach a large audience, if a campaign is managed successfully.
A digital marketing strategy should include social media. Billions of people use social media, and the vast majority of them rely on social media as their preferred source of information.
They tend to believe what they see on social media and act accordingly. With a successful social media campaign, you can actively engage your target audiences and promote your product or service.
Blogs are another part of your digital media plan. A professionally maintained blog can help to explain your organization and what it offers. In addition to that, you can use it to showcase your projects.
As an added benefit, having a frequently updated blog will provide you with ongoing SEO benefits, which will drive more traffic to your non-profit website.
Websites and mobile apps
Mobile apps and websites are key components of a digital marketing strategy. Both can be used to encourage users to support your organization through donations.
More importantly, both apps and websites should allow visitors to easily donate through a single-click operation and can result in an increase in the number of donations. In fact, online donations can be done in small amounts as well so more individuals will start to donate.
Establishing a robust and effective online profile through a well thought out digital marketing strategy, increases the credibility of your organization.
Hiring a professional team that has experience in the field of digital marketing will help you further your cause and spread your mission.