You already know that people want the websites they visit to load very fast, don’t you? So, if your website takes too long to load, your visitors will feel the same way you do when visiting slow websites. In fact, a slow load time is considered to be one of the major reasons for users to leave your website (aka bounce) quickly.
If you intend to retain existing users and attract new visitors to your organization’s website, you must take all the measures to speed it up. Mentioned below are merely the basics you should consider in order to make your website load faster.
1. Use images wisely
In general, images contribute to a major portion of the “weight” of any website (over 60% in most of the cases). So, you must be able to utilize the images wisely and save bandwidth. If you are using WordPress, there are several plugins to optimize the images. There are several plugins you can use to maintain the quality and have lightweight images. For instance, you can use a plugin like Adaptive Images or WP Smush.
2. Make sure that you do a proper evaluation of the installed plugins and/or modules
It is true that plugins and modules play a major role when it comes to the functionality of your website and the features it offers. If you have installed too many, you should definitely evaluate them once again and choose what is exactly required and what is not. Perhaps there is a plugin or module available that can provide the functionality of a few, so you can lower the quantity. You can find plenty of plugins that are outdated, corrupted or no longer required as a result of such evaluation. These plugins can surprisingly slow down your website. So, go through them at your earliest and decide what to remove. If you are not an expert of such, it is best to get the assistance of a professional.
3. CSS Sprites and images should be combined
If there are several images on a webpage, the server should perform the same task several times to get that information secured. As a result, you will see a lag when the website loads. However, when it comes to sprites, they combine multiple images into a single image. As a result, when the main sprite loads, all those images will load at once as a single element. This approach will deliver smooth browsing experience for users. The coding of the site will indicate which image from the single image to display.
4. HTTP keep-alive response headers should be enabled
When it comes to HTTP requests, they are pretty simple. All they do is grab an individual file, distribute it and close it. Although it sounds pretty simple, it will not be as fast as it sounds. With keep-alive, you can have both web browser and server utilize a particular connection to acquire and send those files together. So, as per this technology, the server will keep the connection open, so the user will remain in the site without opening a new connection. As a result, the workload for the processor, memory and the network would be lessened.
In addition, there are a variety of other effective ways to speed up your website. Compressing the content, minify JS and CSS, configure expiry headers, changing your hosting package, utilizing a CDN, migrating to VPC, etc. are some of them. We suggest you to get the assistance of a professional to have your website analyzed if it shows significant drop in performance.