Call to Action (CTA) is your call to action is your “request” and the users next step after seeing your ad. Examples include: “Learn More,” “Donate Now,” or “Watch Video.”
040 – Increasing donations with a coherent brand with Eric Ressler
Video recordingAudio recordingIn this episode, we're happy to have Eric Ressler as a guest! He's the founder and creative director at Cosmic, which is a social impact creative agency. He's an expert in branding and has vast experience in the non-profit world. We'll be...