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036 – How To Get Your Non-Profit Selling Online Using Shopify with Patrick McCarthy

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Want to get your non-profit up and running online? Do you also want to be able to set up a store for people to support your mission? Then Shopify might just be what you’re looking for!

In this week’s episode, we’ll be speaking with Patrick McCarthy, CEO and owner of Digifly, an eCommerce agency that focuses on Shopify. We’ll talk all about Shopify and how non-profits can leverage this platform to support their mission!

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Episode Transcription

David: Welcome to the Non-Profit Digital Success Podcast. I’m your host David, and in this episode, I have Patrick McCarthy on the show. Before I introduce him, I just wanna mention that I’m running a special contest. For every share of this episode on social media, you’ll be entered to win a $200 donation to a charity of your choice, even if it’s the one that you work at. You need to tag Wow Digital Inc. That’s W O W D I G I T A L, I N C.

There’s a limit of one entry per day. and the draw will take place two weeks from the date of publication of this episode. So let’s get onto the introduction.

My friend Patrick is the CEO and owner of Digifly, an eCommerce agency based in Dublin, Ireland, whose primary mission is to help those who sell online, think retailers, nonprofits with shops, that type of thing, scale their businesses on Shopify and Shopify Plus.

Having previously brought his own eCommerce business from zero to over seven figures in just a matter of 12 months, he now uses this experience he gained on that journey to help other organizations realize their goals. Patrick and I met in a community for digital agency owners, and we’ve become friends over the years. So it’s great to bring him on the show.

He’s a pilot also, which probably has something to do with the naming of his company, Digifly, which I think is pretty awesome. So, Patrick, thanks for joining the show. Where’s the last place you flew in from?

Patrick: Thank you for that lovely intro, David. The last place I flew in from, that’s a good question, last week I was in Dallas, Texas and flew in from, but I fly in from London whenever I fly somewhere. A lot of my flights these days are to the States at the moment, COVID being COVID Asia isn’t as open as it would normally be. So I’m doing a lot of stuff to Canada and the, and the US, yeah.

David: So from your perspective, what’s harder to figure out how to fly a plane or set up an eCommerce shop?

Patrick: Well, the risks of getting them wrong are different, but in terms of once you know how to fly a plane, it’s you know, I’d say it’s a bit like riding a bike, but you do kind of keep those skills with you. Obviously, you need to keep them refreshed. But in terms of eCommerce, setting up eCommerce stores, it’s very different.

Every store has its own individual challenge, and every client we work with has their own individual challenge. It’s not simply just, we want to sell a bunch of products and this is who we wanna sell them to. Everybody has their own unique situation in terms of their whole business journey and their fulfillment requirements and, and all sorts of other things. So it’s always a challenging thing and it keeps it interesting. It keeps it fresh, which is great, but yeah.

David: So during the intro, I spoke a little bit about what it is that you do. Can you tell us a little bit more?

Patrick: Yeah. So yeah, as you mentioned, I own and operate an eCommerce agency we’re based here in Dublin, in Ireland, and we basically help online retailers either set up new stores, new, online stores, eCommerce stores or optimize their existing ones to migrate from another platform potentially.

We exclusively work with Shopify, the reason being is that we’ve, my background is in, aside from the flying side of things, I obviously do that, but I have a background in web design as well. And over the years obviously worked with various different platforms. And then when I shifted into eCommerce, I started looking at various different options there as well, and kind of gravitated towards Shopify, just because it is easy to get in. And even if somebody without any technical knowledge, it’s actually quite easy to set up a Shopify store.

Where we come in though is actually then when we work with slightly bigger brands and bigger companies who really want to customize their offering, but still using Shopify, but which then requires some custom design and development, which is where we come in.

And we also, you know, we have a certain amount of expertise around actual eCommerce strategies and we can bring those to the table as well. So yeah, that’s that primarily what we do is we build Shopify stores for clients. We also do a bit of digital marketing specifically around eCommerce, the likes of email marketing, customer retention strategies and a bit of customer acquisition using things like Google shopping ads. Again specifically, eCommerce focused more than more so than maybe other industries

David: When you’re working with clients and they come to you and “we need help with our Shopify site, we need to look better. We need to optimize the sales process” or what, whatever that happens to be. Who’s your typical client in terms of size?

Patrick: Yeah, good question. You know, we’ve, and again, you know, I mentioned that I was doing a lot of web design over the past few years and we shifted into eCommerce as an eCommerce agency, probably only maybe, well, probably about four or five years ago. And in the initial years of that,we were taking pretty much anybody that was willing to work with us on board. And over the years, we’ve grown a decent portfolio of eCommerce clients. And with that, you know, behind us, we’re able to start looking at bigger brands and bigger companies.

So now, I mean, ideally we’re looking at, we’re looking at companies that are, are doing it at least a million euros in revenue per year, which is I’ve forgotten what the Canadian conversion rate is at the moment, probably about 1.3, maybe 1.4 or something like that, and are with a company headcount of, you know, at least maybe 15 to 20 people in it. And upwards of that. So we work with that on the, probably the lower end and then getting up, you know, to hire even potentially eight-figure companies as well. So yeah, that’s where we are at the moment

David: From a nonprofit perspective. I think they have a lot of things that they can sell. If it’s a hospital, they have arts and craft shops or maybe there’s programs where children or seniors are producing artwork and they sell it to raise money for their charity. So I think there’s a lot of stuff that they could actually post online. What’s your opinion in terms of like, is it worth them exploring that?

Patrick: Yeah, I mean, probably eCommerce, isn’t the first thing you think of when you mention nonprofit organizations, but as you say, there are certain scenarios where it does potentially, it is potentially a fit. For instance, if, you know, you mentioned a hospital, if they have a, have a shop or a store inside the hospital, a gift store or something like that, then they could start selling those products online. I mean, there’s other potential other aspects in Shopify that are obviously very focused on product-based selling and physical products as well, but you can also sell digital products. So you can, you could use it to sell tickets to events. You could use it to do an online auction, something like that if you were auctioning off certain things.

So there are ways and means of doing it. I mean, traditionally Shopify is set up for physical product selling, but it does have the ability to be utilized in many different ways as well from, you know, in terms of generating revenue around selling, not just physical products, yeah.

David: A lot of nonprofits here have some mandates from government or funding organizations to produce educational materials for use in the public, you know, maybe monetizing that if they create an ebook, you know, they can sell it for $2 or $5 and, you know, just have it automatically shipped electronically over to the people or enabled for download, that type of thing.

I think there’s a really great place in the nonprofit world for eCommerce to help them backfill some of the funding needs that they might need. And over the last couple of years, a number of clients have come to, to me to ask us, “Hey, what about doing an online auction?” What are your thoughts on leveraging Shopify for that?

Patrick: Yeah, I mean, I said it a second ago. I mean, there is the possibility of doing something like an online auction using Shopify, like Shopify is, obviously, it’s a platform-based solution and it has its limitations when you just use what you get out of the box with Shopify.

The great thing about Shopify though, is that it’s supported by a huge ecosystem of third-party applications, which are designed by third-party developers, but they have to go through a rigorous vetting and approval process to actually get themselves be an approved Shopify application that will, that you can bolt on essentially to give added functionality to your Shopify store. And one of those, one of those things is, is likely, sorry, is like adding on online auction functionality so that you can create some timed auctions on, on your website and have other auction functionality built-in as well.

Again, as I said, it doesn’t come out of the box with Shopify, but by adding on a third-party app, albeit you do have to pay a little bit extra per month for the times that you’d be using it. But, you know, for that added functionality, it’s generally worth it. And, you know, as opposed to, and because it’s a vetted and approved app by Shopify it has to go through that rigorous process that it’s almost always really well thought out, coded development add-on to put on your website, yeah.

David: A lot of people in the nonprofit world are running WordPress. There’s a reason it powers, like I think almost 40% of the internet now. And so how does Shopify stand up against WooCommerce, which is probably the number one WordPress-based eCommerce ecosystem?

Patrick: Yeah, no, absolutely. That’s a good one, I mean, WordPress is almost, you know, getting to be the industry standard in terms of websites now. I mean, it’s, as you say, 40% of the internet is pretty much powered by it. So I think, you know if anybody listening doesn’t know what WordPress is, they’ve certainly seen a WordPress website, but, and as you say, WooCommerce is that add-on to WordPress to give that eCommerce functionality to a WordPress store. And it’s, it’s an easy built on to add in that functionality, the pros and cons of both, I mean, WordPress is such a versatile platform. You can build pretty much anything on it, whereas Shopify isn’t, you know, Shopify is, is very eCommerce focused. I wouldn’t be suggesting building anything other than an eCommerce solution on Shopify, like a blog post or a content-rich post probably wouldn’t sit very well on Shopify.

But from an eCommerce perspective, it does what it’s supposed to do really, really well. And for us, the benefits that we see over the likes of WordPress and WooCommerce is number one, it’s a fully hosted solution. And it’s fully secure by Shopify. So you’re not, you know when you set it up, you’re not having to go and find somewhere to host your website. You’re not having to worry about how secure it is if the hosting isn’t great, you’re not looking at all the payment processing is all built-in. So you’re not having to go off and get a third-party payment processing account, and then add that into your WooCommerce side of things as well. So it’s, they’ve, they’ve kind of tried to think of everything so that it’s all in one in one box. The downside obviously is that you know, even though you do have to pay for WordPress hosting and things like that, WordPress itself is essentially free.

WooCommerce is essentially a kind of a free add-on as well. Albeit as I say, you do have to, you know, think of the hosting and security side of things. So you do have to pay for Shopify and you do have to pay, you know, a monthly fee to Shopify. And then those, those third-party apps that I mentioned previously to you, you generally have to pay a monthly fee. So if you start, you know, building up a few of those to add on functionality, you know, your monthly costs can go up, but the pros, I think, far outweigh the cons in terms of that.

So, yeah, I mean, if, and, and again, you know, look, there’s so many websites, so many eCommerce websites out there using WordPress and, and WooCommerce, and, and they do it really well. And they, they have a huge amount of success, but, you know, for us, and, and obviously we’re biased because we’re a Shopify agency, but, you know, if, if a client was coming to us now, you know, we would highly be highly recommending Shopify for, you know, for the previous reasons I mentioned, you know, especially around the hosting of the security side of things.

David: I think Shopify is a really great platform. It’s a shop out of the box, right? Like you, like you mentioned, you don’t need to find extra add-ons for payment gateway and, and pieces like that. You don’t have to worry about compliance and like PCI compliance for credit card processing, any of that, I mean, Shopify, will take a cut, but if you’re using Moneris, if you’re using Stripe, if you’re using PayPal with WooCommerce, they’re gonna take a cut also. It’s kind of like a net on that. Right.

So being able to, to set it up, and I think a lot of people are a little bit hesitant because they want to make sure that the site, if they’re gonna add eCommerce functionality, that it looks and feels like it’s part of their site. They don’t want people to feel like they’ve been transported to, you know, a third-party system. What can you talk about in terms of being able to match the branding on that side of it?

Patrick: Yeah. So, I mean, and, and, you know, I did mention a few minutes ago that if you’re, if you’re building out a content-rich site, then, then having all that content on the Shopify site, isn’t always the best solution. You know, there are, don’t get me wrong, there are some Shopify sites out there that have some really nice content and, and that side of things, but it’s something that doesn’t come straight out of the box with Shopify. So if you wanted to build that in, it can be built-in, it just requires a little bit of custom development. What sometimes a lot of companies do if they have this domain.com, but matching the branding completely to the original website as well. You know, that’s it, you know, as I said, you can build content into the Shopify website.

It just sometimes requires a little bit more development. And in terms of like the other platforms out there, the other eCommerce platforms out there, there’s, there’s, I mean, there’s, as I mentioned, there’s lots of platforms that will do eCommerce, obviously WordPress, WordPress with WooCommerce. You know, you’ve got Magento as well, which is a mass, you know, kind of a massive platform, which problem with Magento is it requires a huge amount of initial building, and capital outlay to get a site up and running. You’ve got the likes of, you know, Wix and Squarespace, which are very easy to get into, but then they’re really limited in terms of design and functionality.

So Shopify sits in a kind of a, in the middle, a little bit in terms of its, it’s very easy to get up and running with Shopify, but it has the ability to scale.

And, you know, you can start off as a small, to medium size business and scale as, as high as you can dare imagine without the, without there being limitations, because they have various different plans and they have an enterprise solution as well, that you can move into. Once you start getting into the realms of, you know, even billion-dollar companies that are using Shopify for their eCommerce solutions.

David: Yeah. So I think as a, as a takeaway from what you just said, you can have a hybrid approach, right? If you’re if you love your WordPress website and you don’t want to ditch it because you want to add some eCommerce, not a problem, right? Put a link, and create this subdomain. That’s a free thing, as long as your IT knows what they’re doing, they can set it up, right? And you can have a store that matches your live website. You don’t have to start from scratch. You don’t have to redesign. You don’t have to, do anything like that, Digifly will be able to help you get to that point where you’ve gotta shop, that matches your brand.

And it’ll be a seamless transition across, across the two of those. So don’t dump WordPress because you want to add a shop because like, as Patrick said, it’s not, Shopify is not built for the content. Yeah, you can create pages with content, but WordPress has some phenomenal builders, like Beaver Builder, Elementor, etcetera. That really allows you to take control over the content. My experience with Shopify is that you can’t control the content in that kind of way. So if you love your WordPress site, stick with it. If you want to add eCommerce, I think Shopify is a great platform to leverage that.

Patrick: Yeah, it, yeah. I mean, a hundred percent. I’ll just add to that. I mean, it is. And as you say, if you have a really developed WordPress website, you love it, and you don’t want to try and reinvent the wheel. It’s a really easy add on, as you say, with something like a subdomain.

I mean the other great thing about Shopify is, because it’s built for merchants as well, it’s built for the sellers, you know, and while we do a lot of work custom developing Shopify sites, once you get into the backend of Shopify, as a merchant, it’s very easy to use.

They’ve got a fantastic, you know, mobile app that you can use. And it’s very, you can fulfill orders straight from your phone. And, you know, I think that’s where it really is heads and shoulders above a lot of the other eCommerce solutions out there that it just makes it very easy to operate your eCommerce store as a, as a merchant, as a retailer.

David: Yeah. So for everybody that wants to leverage the Shopify platform, there’s a lot of really great things on the backend that you can leverage. So if you’re doing inventory for you have multiple things, so if you have books or, or multiple, I don’t know, maybe you’re selling umbrellas for fundraising or something like that. You can track the inventory in the system. You know how many you have on hand, you don’t need a separate management system for that, that could cost hundreds or thousands of dollars a year to be able to leverage, it’s all built-in with Shopify, right?

So from a functional perspective, you can use that as well as if you have a shop on site where people can physically come in and, and buy something, you can leverage it as a point of sale.

Patrick: Yeah, you’re absolutely right. You take the example of a hospital gift store, and Shopify has their own point of sale system, Shopify POS, and all you need is a mobile device, like an iPad that you load their app onto. You have all your inventory on the system.

The Shopify backend operates like a backend. And then the website is just one channel of that. And then you can have your point of sale as another sales channel. And you can, you can sell products directly from inside a gift store, for instance, and all the stock will be managed so that, you know, it’s syncing all the stock, so if somebody buys something in the, in the store, it goes down by one, but also if they buy it online, it still goes down by one. So you’re not, you’re not running out of stock or having stock issues online versus in the store.

I mean, the other, and the other side, I talk about channels there. The other thing is it’s set up for omnichannel selling, which is one of the, king of the big things that people are looking at now in the world of eCommerce, it’s not just “where am I gonna sell this product?” It’s like, “how many places can I sell this product?” And it’s selling it on Instagram, it’s selling it on Facebook, it’s selling it on Amazon and you can link all those seamlessly directly into Shopify. And they just become, Shopify becomes the hub, and you have all these sales channel spokes coming out of it. And with the website, just being one of those, it’s just another extension, but you can have all these other sales channels as well to help support your business.

David: I think that’s really interesting for nonprofits to think about, you have these really dedicated audiences following you on social media, right. Leverage that platform, and try to use a system that can generate a bit more money for you. You might not sell, you know, $50,000 a month worth of product. Right. But, you know, even if it’s a thousand dollars, right, that’s an extra chunk of money that you can use to leverage and, and create other program opportunities in your organization.

Patrick: Yeah, absolutely. I mean, as you say, even on social media, you can sell directly on Instagram. So, you know, the, the classic example as you, you have an Instagram post stuff that might have some products in that picture or in that image and you can click on it and it’ll pop up a little, a little tag showing how much that product is, clicking the tag brings you straight to the, the product page itself. And then you can, you can shop from right within your Instagram web browser and check out.

So yeah, that, it’s all those small things that Shopify does really well. It really thinks about the customer journey and, and also how to, how to help the retailer make the most out of their business.

David: That’s amazing. So obviously, I mean, I think this is kind of a new-ish development in terms of online sales and, and hitting out and reaching out to social media. What do you anticipate is like the, how the eCommerce landscape is evolving?

Patrick: Yeah. I mean, how far into the future do you want to go? But if we, if we look at the short term, it’s, you know, I mentioned omnichannel selling that’s been kind of one of the big buzzwords over the last few years, and it’s, again, it’s not just selling through your, your physical store or your website. It’s how do you connect all other channels, you know, even connecting up eBay and, and things like that directly into a hub like Shopify so that your, all your stock is managed in one place.

And yeah, it, you know, obviously, the last 24 months or so has seen a huge shift towards eCommerce and, you know, consumer confidence in terms of shopping online, you know, a lot of people would’ve been, not that confident giving away their credit card details, even this day and age, but, you know, because of COVID, and a lot of physical stores having to temporarily shut down, people have been forced to shop online.

So it’s catapulted eCommerce a good few years into the future in terms of people being confident to now shop online. And a lot of people are, you know, the amount they shop online. it probably won’t change, you know, they’ll, they’re used to it now, they’re confident and they’ll continue to do so. You know, as I said, how far into the future do you want to go? I mean, you know, then we, we’re looking into, you know, the likes of augmented reality and you can also, I mean, Shopify also already has augmented reality functionality built-in.

So that for instance, you know, the likes of an Ikea are somebody selling furniture or bicycles or anything physical that you would want to see what it looks like even down to, to, you know, clothing shoes and things, you know, you can get your phone and you can, you see a visual representation through your phone using augmented reality as to what that object would look like in your house or on your feet. And then, you know, you push beyond that into virtual reality and metaverse, but that’s a whole other conversation for another day, I think.

David: So anybody who doesn’t know, augmented reality is basically where you take your phone and you load up an app and it will show you through essentially the lens of the camera, what something looks like in a space, or like Patrick said, you know, shoes on your feet, what it could look like. And it leverages basically like 3d rendering technology in it to show you what it could look like, but that is mind blowing, being able to like walk through a big store, something kind of like Ikea, like you mentioned, without having to go there and actually check everything out and, and see at all, that would be phenomenal. And to be able to, to sell something through that medium would be that, that just, that blows my mind.

Patrick: Yeah, yeah. The technology is getting a little crazy now, and I think it’s gonna be going in that direction for the next few years, but for now, you know, still, you know, being able to just browse on your phone or browse on your laptop or your desktop and, and pick and choose when you want to have it sent to your house is, you know, is fantastic. And it’s, it’s something that’s improving. You know, obviously, shipping times are improving, deliverability of items is improving, being able to do returns and things, that’s all improving. And there are so many new services coming online as well, to help with that.

You know, Amazon aside, obviously Amazon is one of the kings at all that, but there’s many other third party providers now helping and, and assisting and, and complimenting the likes of Shopify and online merchants in order to improve their own customers experience, yeah.

David: Yeah. When I was working at the hospital, I was there for about five years and we were talking about selling stuff online and I investigated Shopify. We had our WordPress website, I set up a Shopify site for us, and we had manuals and guides and, and there was some training materials and some DVDs and things like that, that go along with those workshop books and stuff. But one of the things that always stuck out, one of those things that always out for me was what’s gonna happen when somebody isn’t happy with the product, right? What is, what is the fulfillment process? Who’s gonna be boxing up the product and mailing it out and who’s gonna deal with returns. So I think that’s something really important for anybody that’s listening to this, whether you’re a nonprofit or business, is to really think through the entire life cycle of a sale, right?

Being able to be found. So dealing with SEO, getting your products in front of people, leveraging social, that type of thing, through boxing, shipping it. And, you know, there are gonna be people that aren’t happy with it, you know, not everything is, you know, rainbows and, and butterflies, and the world is great. Sometimes there’s a product that gets damaged during shipping, right? It’s not your fault. It’s not their fault. It’s just, you know, something that happens. Do you have any advice for anybody on steps that they can do to think about through what that process would look like?

Patrick: Yeah. And one of the things we, we emphasize to all our clients is to try and have five star customer service, you know, not just from an after sales perspective, but from a, from a presale perspective, if somebody’s making an inquiry about a product, that they can do it easily, they can either get you on the phone or they can get an, they can email you and get a quick response to that email. Or, you know, a lot of companies have live chat on their website, although now, little chat bubbles are popping up here, there, and everywhere starting to get a little bit annoying. I think people are getting used to ’em or are getting a little bit annoyed with them. But as long as you can have, you’re contactable and you can provide a good level of support that goes a huge way.

And then obviously post sales as well. If somebody has a problem with a product that they can get in touch with, they can return the product easily. It’s worth so much if you can give that high level of service to a customer, especially if they’re a first time customer, because it’s so much easier to get an existing customer to purchase from you again than it is to get them in the door the first time when they don’t know much about you. So if you, if you, you know, if you give that first time customer a really good experience, obviously they, you know, if it’s a product you want the product to be good, but you also want the service around the product to be good.

The fulfillment of that product, the fact that they get it, they get it without any damage.And if it is, is damaged for any reason, even if it’s not your fault that you deal with it in a professional way and, and offer some, either compensation or replacement of the product or, and things like that.

And if you can keep that level of service and customer support up, it’s, you know, it’s worth a fortune to you. And that’s one of the things we really emphasize with clients, because it’s one of those things that tends to be a little bit overlooked.

Well, I just need to set up a website, I put my products on there, and then I ship them out and see you later, and it’s bye-bye. But there’s so much more beyond that. And it’s, those bits that beyond that, that sometimes get overlooked sometimes are, are also the most important parts to consider.

David: One other thing, I guess I’ve got two questions is what is a good response time, right? Like if, if somebody were to email you or open up a chat bot or, or get in touch in some way, you know, hearing back from you 3, 4, 5 days later, that doesn’t feel like good customer support. So, you know, the first question is what’s a good response time. The second question is, what can you do if you have a shop to market or remarket back to the people that have already purchased from you?

Patrick: Yes. Like two great questions. The first one in terms of a response time for, you know, I mean, obviously the, you know, the ideal response time would be you have somebody on a live chat that they could actually have a live conversation with. And they could ask questions about products and, and things like that, but that’s not always feasible for especially small businesses to have somebody on that, you know, all the time, not even, not all the time, but even during opening areas and, you know, during the week, Monday to Friday. So what, you know, I think at a minimum, most people would expect a reply within 24 hours that, you know, to, to an email.

And, and there’s some really great software out there as well now that you can add onto your shop store, that funnels all your communication channels into one place.So, you know, if, you know, if Bob contacts you by Facebook Messenger, but then the following day, he emails you that sits in one, you know, in, on one screen in one place that whoever’s doing customer can support, can see all the information about Bob. They can see if he’s purchased anything in your store. If that thing has been fulfilled and how much he’s spent over his lifetime, and he can, and they, and, and all the other channels that he’s communicated with you on, so that when you’re responding to him, you, you have a much clearer picture of what his question or his issue is.

So there’s, there’s some great tools out there to help with that. But yeah, response time, I’d say, you know, within probably 24 hours, unless it’s the weekend, you know, I think people do expect if they contact you on a Saturday, they might not hear from you until Monday.

But, and then of course, if you do have weekend response times it’s even better. It, it, it does seem like a, a, a pretty gold star service, but, and then your other question in terms of kind of customer retention in getting those customers to come back and purchase a second time, you know, it’s one of the services that we provide, and there’s various things you can do such as kind of loyalty and reward programs, and you can add them into Shopify as well, you know, earning points and, and having referral links that people can send out to their friends to give, and, and that give incentives for purchasing. But ultimately we focus on email marketing and, you know, typically, you know, when, when somebody shops with you, they, when they shop online, you get their, their email address. And as long as they’re willing to be marketed to then, you know, we, we build in a lot of automation with emails to keep the client’s brand in customers thinking, you know, far into the future, far beyond the actual purchase and engaging with customers consistently over email we’ve found gives the best return on investment, because, you know, as regards to, you know, there’s obviously all various methods of advertising, you know, paying for pay per click advertising on social media, on Google ads and stuff.

Email marketing is essentially, you know, you’re not, you’re paying a little bit for your email software potentially, but, but it, you know, so small compared to what you’d be paying for pay per click advertising, and, you know, it gives such a great return on investment.

So that’s the tool that we would utilize the most with clients in terms of retaining customers and, and getting them to come back and purchase a second, third, and, and main, you know, keeping them as lifetime customers are as, as long as, as you can, it obviously depends on, on the product that’s been sold, but, but yeah, that’s what we would focus on. And again, you know, it’s, it’s one of those things that is sometimes overlooked, you know, that people think just build a website, put the products on and then get some people in and they buy the products, but they don’t a lot of, sometimes people don’t think about what do you do with that customer afterward and, and well if you get them come back and purchase a second time, and that’s where the customer support and customer retention strategies come into play.

David: Absolutely. And I, I think everybody listening to this at some point has bought something online. Maybe it was big, maybe it wasn’t right. And if you need any support being available and, you know, level setting that at the beginning saying, you know, these are our contact hours can really help the customers understand and appreciate, you know, if you don’t work weekends, you don’t work weekends. Not everybody has the ability to respond over the weekends, some need downtime, right? You need to be able to, to step away from work at some point and, and enjoy life. So I, I think being able to, to a level set that I, I think is really great.

You know, Shopify is such a powerful platform. It does what it does extremely, extremely well. Digifly should be your first stop if you’re thinking of setting up a shop, Patrick and his team are phenomenal. I’ve gotten some really great insight out of this episode as well, that I’ll be able to, to chat with my, my prospects and current clients with. And yeah. So I know, like during our pre show, we were talking a little bit about a special offer that you might have for listeners. So let let’s hear what that’s about.

Patrick: Yeah, look, we’re, we’re looking to offer anybody who’s interested, an absolute free audit of their existing setup. If they have an eCommerce site up, we can, we can do a full audit of that. Plus we’re, we’re running for anyone that’s interested that’s listening to this. We can offer a full free one an hour and a half discovery session. So where we would sit down with you on a call, go through all your requirements and actually build out a solution for you at, with no commitment to, to building that out. So that’s something that we’re currently offering to, to your listeners

David: That is an amazing value. Patrick knows what he is doing, what he is talking about, and gets in touch with him. But speaking of which, how can they get in touch with you? What do they need to do?

Patrick: Good question. We, our website is Digifly.ie. That’s D I G I F L Y dot I E. And my email, you can contact me directly is [email protected], probably the best way to get me, but either that or through the website.

David: So we’re gonna have the show notes all put together for this. So go to wow, digital.com/podcast, and find this episode. You’ll get all the links and, and email and everything that we’ve spoken about today, all the great value that Patrick and I have discussed. Thanks again so much, Patrick, for having you on the Non-Profit Digital Success Podcast, and looking forward to connecting with you. If you have questions, you can leave comments on the episode page, and until next time stay successful.

Patrick: Thank you, David. It is an absolute pleasure.

David: Awesome.

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