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054 – Explode Your NonProfit Networking on LinkedIn with These Insider Tips from Daniel Alfon

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In today’s episode, we’re glad to have Daniel Alfon!

Daniel is a LinkedIn guru who helps organization leaders leverage their LinkedIn presence to get leads – and in the nonprofit world, that means raising awareness and getting more volunteers, sponsorships, and donors.

We brought him on the show to discuss how to get the most out of LinkedIn and how to leverage your network relationships to benefit your nonprofit organization

 

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Episode Transcription

David Pisarek: Wait, what? You can use LinkedIn to increase your nonprofit’s presence? What are you talking about, David?

Well, welcome to the Nonprofit Digital Success Podcast. I’m your host, David, and in this episode, I’m going to talk about leveraging your LinkedIn profile for your nonprofit with Daniel Alfon.

Daniel is a LinkedIn guru who helps organizational leaders leverage their LinkedIn presence to get leads. And in the nonprofit world, that means raising awareness and getting more volunteers, sponsorships, and donors. Thanks for joining, Daniel. How’s your day going so far?

Daniel Alfon: Thank you very much, David. It’s a pleasure to be with you today.

David Pisarek: Wonderful. So let’s start at the beginning and let’s talk about some myths that charity leaders might have about LinkedIn.

Daniel Alfon: Great. So there are many, many myths that LinkedIn users actually have, and with their permission, I’d like to go over a few of them that also affect charity managers and NGO managers.

The first one is that they usually think of LinkedIn as a way for them to think in terms of their page or company page. And in fact, just like you said, their individual profile is way, way more important.

Now, why is that, David? Because if as an NGO executive or leader, your team is made of, perhaps, only you and your one-person army, or maybe you have a couple of other people on your staff, even if you have thousands of volunteers, your page doesn’t count. The page starts being important enough when you have 1000 employees, so forget about the page.

Set it up, have it located every six months, and share it once every six months something.

The communication with your stakeholders, the donors, the volunteers, and your marketing efforts will actually happen through your individual profile.

That’s the first thing. If you look at your own LinkedIn profile, you have thousands of followers, whereas your page has hundreds of followers. And this is not something unusual, this is likely to be the situation for everyone listening.

The number of pages we follow is relatively limited, but the natural action on LinkedIn would be for someone to send an invitation request as an individual to David, Jane, or to someone else. So forget about the page and simply focus on your individual profile. This is where you’re going to get more exposure.

A very common myth is about the size or the importance of our network, and I found that there are three ways to look at it. One is to aim for quality, the second is to aim for quantity, and the worst is not picking a site.

Let me tell you why. Because most NGO managers and charity leaders start with quality, they connect with a couple of people they know very well, and then they keep hearing all the time that they need more exposure, and they need to grow their network, so they would increase the number of connections from a few hundred to a few thousand, but the truth is that a few thousand doesn’t count as exposure on LinkedIn.

Few people, maybe up to 2%, will see whatever it is we share.

That, unless you have 30,000 connections, 40,000 connections, or 50K, then few people will actually see it. So the simple question to ask is, as a leader, in two years’ time, would you rather be the most connected or the best connected? And because it’s so painful to move from one end to the other, it’s best to ask yourself for the long term.

In a couple of years’ time, where would you like to be? There is a great way for you to have to reach exposure if you have 400 connections? Because many people will see what it was you shared, but if you had 300 connections, and you knew all of them well, then you could run a simple advanced search on LinkedIn and you would find amazing stakeholders. They could be donors, they could be volunteers, and they could be staff members.

And if you know, David, the mutual connection, then that enables you to leave LinkedIn to communicate with that person and sometimes to gain a meaningful introduction to that interesting person. So pick one.

My choice is quality for most people when you start. But if you select quantity, go the whole way. Don’t stop when you have 3000 connections thinking you get exposure, because in most cases, I’m afraid we don’t.

David Pisarek: For anybody that’s listening to this, instead of watching it on YouTube, Daniel is sharing his screen right now, and on the slide, he’s saying that your individual profile is greater than your company page and that you should focus on quality over quantity, that you should look at your website over a CV. We’re going to talk about that in a second.

They should look at content over advertising and time over dollars. So let’s talk about this website over a CV that is greater than your resume. What does that mean?

Daniel Alfon: Excellent.

If you’re not looking for a job, then instead of thinking about your LinkedIn profile as a CV, you need to think of it, of it as a website that needs to convert your ideal reader.

Your ideal reader, if you’re a non-government manager, could be either people you’re working with, your staff, your external stakeholders, it could be donors, it could be employees, it could be volunteers.

And they need to understand fast why they need to read and why they need to reach out to you. So forget about the CV aspect, it’s not really important to the reader whether you worked at that agency starting in October 2016 or December 2015. Have you provided them with the information that is likely to make them convert?

And when I show your profile, what we see initially is a banner. So please take the time to upload a banner just like you’ve done.

The upload will take you less than a minute, and it is likely to make anyone who visits your profile stay longer on your profile. And David, you know that the more I stay on your profile, the likelier I am to stroll to see what you offer to better understand why I need to reach out to you and to be able to do it.

A visual banner that could be either from an event your NGO has produced or a slogan of your NGO, or something that relates to the charity, or even a slogan or a motor you believe in, is likely to make people understand that they need to get a little bit more information and stay here.

And that would be my recommendation for anyone listening.

Now, forget about the CV, think about it as a website that needs to convert your ideal reader, and even before that, ask yourself who’s the ideal reader you’d like to attract. On LinkedIn, this simple question is likely to help anyone understand what LinkedIn could bring them, and your answer could be different, or my answer could be different. Doesn’t matter, whoever is most important to us, is the person we need to serve.

And David, your profile is not here to serve you, nor is my profile here to serve me. It’s here to serve our ideal reader. Thinking about it from their perspective and looking at it from their perspective and understanding that the way you see a profile is not identical to the way someone else would see it is very important. And a quick suggestion I could make is:

simply ask someone you’re not connected to on LinkedIn to bring your profile up through the app or the website and tell you their thoughts.

When they look at it, do they really understand what you want? And in some cases, you would be amazed because you’ve used very simple language. But they look at it and say, “Okay, does it mean that you are doing X?” And instead of correcting them, you just nod, you say “Okay, why are you thinking that? Why do you say that?” And then you go on and think about why three people misunderstood what you wanted, and how can you best educate them in order to make them better understand not only them but anyone about what you bring to the table.

Ask someone you’re not connected to, have a look, and see what they’ll do. Some people will click, some people will go on to the contact info, and some people will stick somewhere here or check something else. Understanding it from their perspective is likely to make your own profile built or shaped in an even stronger way. So, so far we’ve covered three myths. I don’t want it to become too overwhelming.

David Pisarek: I think that’s a really interesting point to think of your profile as serving your organization, not serving yourself, and letting people really understand what it is that you’re passionate about.

Why is it that you’re working at this organization? What is it that drives you? And then also publishing content or republishing content into your profile to create more content and awareness?

Social media is what I would call a fickle kind of medium. You publish something, it’s in the feed for seconds, maybe you get some views on it, maybe you’ve tagged it and people are searching for those tags and it’s coming up a little bit more, but if your organization is publishing articles and content on their website, you can repurpose that for your own profile as an organizational leader to create some thought leadership around whatever that topic is that your organization does.

And one of the things that you should think about enabling in your profile is called “Creator mode”, enable that and then it opens up some other functionality in there, like this newer type of thing that’s happening with newsletters in LinkedIn, where you can actually get subscribers to your post. And then when you post it on LinkedIn, it’ll also shoot them an email after you publish, so you’re getting right into the inbox of people that you may not have otherwise connected with.

Daniel Alfon: You’re absolutely right. I was listening to the episode, the conversation you had with Abby about content and repurposing, and because the content is so important in social and on LinkedIn, specifically, the best type of content I found to work on LinkedIn is top of the funnel, educational evergreen content.

What does that mean? It means that if your organization or NGO has content that answers your ideal reader’s questions about the cause itself, not necessarily about what you want to achieve, not necessarily the donations, but the cause itself, the size of what’s happening, or “Why now?”, “Why should we pick you instead of something else?”

Then that sort of content would be likely to resonate with your ideal audience. You can educate people, and then when they visit your profile, some of them will leave their profile and go to your website. Conversion, as you know, is likely to happen on our websites and not on LinkedIn.

Simply think of LinkedIn as one channel that could increase the exposure of your website.

And even in terms of your website, you have all sorts of content. Think about the top of the educational content that is likely to resonate with your audience and try to highlight that you can do it through your profile, as you said, by featuring content, uploading a banner, by having rich media in your experience section, you could tweak your headline.

You can write the about section in an interesting way, and we mentioned the ideal readers. It’s natural for many NGO leaders to think about everyone and to try to serve everyone, the donors and the staff and the employees, and the volunteers, but when you try to serve everyone, in some cases you end up serving very few people, and sometimes no one at all.

So who’s the most important reader you’d like to focus on? If you have someone else on your team, then it could be, David, that you would speak to one type of audience, maybe donors, and the other person on your staff would actually cater to volunteers. So if you think about donors, what kind of actions can you perform on LinkedIn? Probably not what we’re thinking about. If I had a list of donors, I would find some of them on LinkedIn.

And another question is, when we run a Google search for ourselves and for the donors, in many cases our LinkedIn profile will top the Google results, so that’s another reason why it’s important. It doesn’t matter whether we visited the account, it lasted 24 hours or haven’t visited in two years. If Google remembers it, then we need to make it look professional.

You mentioned the creator mode. The creator mode makes it very easy to follow any LinkedIn member. LinkedIn has close to 850,000,000 members, and since we started this conversation, thousands of people have joined LinkedIn according to July 2022.

What are the statistics? Every second, David, three people sign up, so you need to really understand and remember the sheer size of LinkedIn. Find them on LinkedIn and simply follow them.

Even if they haven’t listened to this podcast and haven’t turned on creator mode, within two clicks, you can follow anyone on empty. You simply go to their activities section and click on Follow. And in some cases, if they have the creator mode, you will also have a bell that enables you to be notified instantly whenever they share something on LinkedIn.

Why is that so important? Because whenever they will share something on LinkedIn, you will be one of the first to be notified. And in some cases, that could bring you PR opportunities or an opportunity for you to reach out to them. Not necessarily on LinkedIn, and certainly not publicly. The fact that you monitor them doesn’t mean that you have to shout the name of your NGO every time you see them do something.

But it would help you and your team to know that that person will be giving a speech about XYZ or they now care about topic ABC that is related to your organization, of course.

Start by following them, and if you connected with people you know well, look at the names of the mutual connections and ask yourself, can you leverage that relationship?

When you look at someone’s profile next to their name, you’ll see a figure. If you’re connected on LinkedIn to that person, LinkedIn will tell you your first-degree contact. If it shows you a second degree, just like I’m showing your profile now, it means that you and I share at least one mutual connection.

And usually, LinkedIn will show us the name of that mutual connection. If we’re looking at this and we have no idea who Michael D. Levitt is, we’re in trouble, but if we know him, if we wanted to reach out to each other, if I wanted to reach out to you, I could actually leave them, communicate with Michael and ask him, “Could you put me in touch with David?” And if he says yes, then I will have a meaningful conversation with you. Thanks to Michael’s name, simply because I connected with someone I knew well, I took the time to live LinkedIn to speak with him, and he said, “Sure, with pleasure”, he shot a quick email, and now we’re having a conversation.

So, one: follow the donor or the potential donor, and two: if it’s important to you, leave LinkedIn. The best-kept secret in town is to know when to leave the platform.

LinkedIn has shown us the name of the person, and the most important name is the mutual connection, but it doesn’t mean that we have to stay on LinkedIn.

And the worst thing to do would be to hit Connect because we would basically bypass our network, and nothing is likely to happen after we connected with that person. The reason for accepting our connection does not mean they have become donors, they don’t necessarily care about the organization, but if we leverage the conversation to have a meaningful chat with a person, thanks to a mutual connection, that could bring a lot more exposure, a lot more donations, and a better outcome for the organizations and for ourselves.

David Pisarek: Absolutely. And with millions and millions and millions of people out there on LinkedIn, it might be helpful if you’re a larger organization (if you don’t have a lot of time) and if you leverage your team to help with that willingness to give them access to your profile, to do some of this outreach, to have some of those conversations on your behalf and make some of those connections, will help you in the long run.

But there’s a certain comfort level that people would need to have in order to give up access to their profile. If you are going to, I guess, go against what Daniel just mentioned and hit Connect, you want to make sure that in that message, you have a really clear conversation about “Hey, Daniel mentioned that I should get in touch with you because X-Y-Z. I’d love to chat with you”, etc. Versus an “I see you’ve got a lot of money, and you’re a philanthropist, and I’d love for you to donate to our charity”.

It’s a very different tone and a very different way to have that conversation, and you want to do it in a very organic, meaningful, and progressive way.

Daniel Alfon: Well, I couldn’t agree with you more because everyone expects you to run your research before you reach out to someone, certainly a donor, certainly an influential person, and within a couple of hours, you can gain a lot more information about that person for you to understand what’s the best way to approach.

In some cases, that means you don’t approach them now, or you find some other way. We’re seeing that some donor has become more interested in the field of education, so we can look at, let me mention, a number of wild digital educational clients. The University of Toronto versus Leo Baeck or Durant College.

Everyone here is basically competing for the same attention, but what makes someone become a donor? Are there alumni or is it important for them because they like to contribute to medicine, research, or something else? That is something that your research is likely to help you uncover, and leveraging your team and your staff and your volunteer could also be done very organically if you share photos and images, and videos from your events.

If you have a yearly event or something that involves the people you’re working with, then sharing that and commenting on that, even if you’re a small team, could gain you a lot more exposure for volunteers, donors, and for other stakeholders.

David Pisarek: Absolutely. So we’re talking about this platform and there are hundreds of millions of people on this platform. As you said, there are 3 seconds of signing up, those are some pretty fantastic numbers.

Let’s talk about numbers for a second. In terms of people’s profiles and numbers of connections, what’s the upside versus the downside of connecting with people that you don’t know? Should we, as nonprofit leaders, be racing to get 500 followers or 500 connections as quickly as possible?

Daniel Alfon: And then let’s say that many people listening to this or watching this have 499. So, David, when they hit the 500, will the cause they’re trying to help, will it disappear? Will something change?

David Pisarek: Probably not.

Daniel Alfon: Probably not, so I think connections are a means to an end. And even before tackling the issue of connections, I’d like to mention the timing.

When is it a good idea for you to grow the number of connections you have? So what I’ve put up here is something from a book, and it shows the number of connections we have. Whenever we opened up or signed up for LinkedIn, we were here in the X axis, and each connection we had moved us further to the right, so, if I have 100 connections, maybe I’m here. If you have 2000, maybe you’re closer to the right, but I’d like to draw your attention, David, to the Y axis.

That is related to the amount of information you’re providing your ideal reader for them to convert. So if no information is available here, we’re probably in the lower quadrant. If we have provided a banner as you have and an interesting headline and the about section and featured links, that gives a lot more information to whoever sees this. So we want to reach the fourth quadrant.

Let’s imagine, David, we had only two ways to do it. One is to grow our number of connections and then care about our profile, or improve our profile, make sure it converts, and then send all those invitations, which would make sense for you to go right or go up.

David Pisarek: You would want to have a full profile, so as you connect with people, they’ve got more detail, more insight, more background, and more information.

Daniel Alfon: Absolutely. Because this is the equivalent of promoting your website before it’s built.

You don’t promote your website before it’s built. You build it, and then you want people to see it. So I’m not saying that connections are absolutely worthless, but if you focus on connections before your own profile converts, then you’re living money on the table because many people will see that profiles are not likely to convert.

And according to LinkedIn statistics, can you guess what is the number one activity that all LinkedIn members worldwide are performing on the LinkedIn platform? What is the single most important action that everyone does more than any other action on LinkedIn?

David Pisarek: Looking at people’s profiles.

Daniel Alfon: Absolutely. You’re absolutely right. So LinkedIn is peculiar in the sense that if we’re heading to TikTok or Instagram or Facebook or Twitter, we’re usually here for the content, and we don’t spend that much time visiting and reading and analyzing the person’s profile. But on LinkedIn, people are here to basically assess you.

And they would do it not by what it is that you shared, but by the quality of your profile, and if your profile helps them understand what you bring to the table, then they’re likely to reach out to you or to perform the action you want to perform.

So before sending a million invitations just to have a look at your profile, make sure it converts, and then you will gain a lot more traffic from adding more connections or sending more connection requests.

The good side about it is that I was listening to, I think, it was another episode you had with Devin Miller about guerrilla marketing.

David Pisarek: Yes.

Daniel Alfon: And you mentioned the number of the frequency of sharing. So the good news for the audience here is that you don’t have to share that much on LinkedIn. No one is going to call the cops if you haven’t shared for 20 hours, it’s perfectly normal and most of our network is actually not interested in seeing us post too frequently.

If they know that we share every couple of hours, then they might become blind to our content at one point, or unfollow or disconnect, and certainly not engage with our content.

You don’t have a quota of things to share. Simply ask yourself, maybe even every quarter or every month, if you have a lot of content, what is the single high-quality piece of content you would like to share as an individual? And that will could take you five minutes, and that will be good enough for most people, but do make sure that your profile converts.

David Pisarek: Let’s pretend I’m a nonprofit CEO president, and you’ve convinced me, all right, I need to be on LinkedIn. I need to have this profile. I need to get my team access to it, so they can have some of these conversations, I’m a busy person, I’ve got lots of stuff to do, I’m in meetings all the time, and I don’t have time to deal with this, and I’ll get people to help.

What are three questions that nonprofit, NGO leaders, and marketers should ask themselves to turn their LinkedIn presence into something that will return some kind of result for their organization?

Daniel Alfon: Excellent. So the three questions I would ask are these:

Number one, who is your ideal reader? Number two, what action, David, would you like that person to perform when they visit your profile? And number three, are you helping them? Are you showing them the right information in the right order at the right time, in order for them to understand that they want to reach out to you?

When people visit your profile, they come through a variety of sources, in some cases, it’s a piece of content you shared. In other cases, it’s the fact that you commented on someone’s post or someone who shared something.

So, if Michael shared something, and you commented on it, even though we are not connected on LinkedIn, I may see it and discover you simply through that.

So, the first question was who’s your ideal reader? The second question, is what action would you like them to perform? And we would usually want them to reach out to us, visit our website, attend an event, or register for a forthcoming webinar or something that would basically move them to our system. Hopefully, we have some kind of system for us to nurture them.

Maybe they will not be able to act today, but in three months or six months, they would be allowed to help us. And the third question, the most difficult one when we look at our own profile: Does it make sense that anyone visiting our profile will understand within 5 seconds why they need to read it and why they need to care? You mentioned the importance of storytelling.

As someone who leads an NGO, you have human stories, and the human stories could bring you more attention and more donations than the abstract problem. We know that there is a problem of poverty or illiteracy, whatever it is we care about.

So, the third question is about the human story. Thinking or describing the journey of one underprivileged teenager who managed to go and attend college or university and then became a world-known scientist. It’s just an example, but it could resonate with your audience way more than saying that you have helped thousands of people or X millions of dollars.

Whatever it is, the human story is often very powerful, and we can also take that lesson to our own profile. If we manage to write the about section or the headline as an interesting story, then we’re managing to make people more interested in what it is we want to show them.

David Pisarek: I think those are really important pieces as an organization. If you’re a large organization, you could talk about how you’re raising all this money and how you have this gala, but bring it down to that small little story that you can help people feel empathetic about, and I talk about this all the time, and probably, I would say, at least half of the podcast episodes, you need to tell that story.

You need to weave that through everything that you do, and that also means doing that in your LinkedIn profile.

Daniel Alfon: Absolutely. I think you also have a content workshop and strategy program, so I don’t think our audience needs to create content for the sake of LinkedIn.

But David, I do believe that once you’ve created high-quality content, making sure that people see it on LinkedIn is a no-brainer, because producing that content may take you a lot of time and a lot of energy, a lot of resources, but sharing it smartly across the LinkedIn platform is relatively easy.

You can do it within minutes, and you can gain a lot more eyeballs and interesting people to see it once you’ve produced it and repurposed it or used it in a way that would be appropriate for the LinkedIn platform 100%.

David Pisarek: So, when we’re talking about our profile and making sure we’re creating kind of some story there and letting people know what it is that we care about and why it is that we do what we’re doing, you need to look at your profile headline.

So why is that so important, and how should we be thinking about that?

Daniel Alfon: Excellent. By default, the headline is usually the title of the latest position and the name of our company, but is that so important for our ideal reader? In many cases, David, the answer is no.

Think about it this way, when we run a search or when we look at someone’s profile, the headline is the most expensive real estate, because that’s the only piece of information we see.

Even before visiting your profile, say I’m looking at someone’s profile, or I ran a search, I see here a number of people, and what I see is basically their name, their photo, and then a text. You don’t have to have your default headline.

The default headline for you would be probably chief Digital Aficionado, Wow Digital Inc, but that doesn’t necessarily tell the story from the reader’s perspective. And I’d like to read out the headline you’ve tweaked, that’s “I’m passionate about helping nonprofits with strategic digital accounts”, with the Canadian flag that I can’t show here on the desktop. This is way more engaging for the type of people you want to attract.

Again, we can’t attract everyone, so if you’re not into nonprofits, maybe you won’t be interested in this, but if you are into a nonprofit, this is way more important than knowing the name of the company you’re heading.

So have a look at your profile and have a look at your headline and make sure that the headline is inviting. Or if you just had a look at it, would it make people move and check you out?

Especially David, if you want to search, and we have 600 results, and we’re basically scanning and seeing one, two, three, or four, and whenever we hit on David or Sean or Chris, there’s a huge clock ticking in our brain saying, “Hey, don’t spend more than 2 seconds here because there are many other curtains out there”.

So, the headline is really the single most important piece of text that could draw people into a profile, and once they’re there, thanks to the banner you’ve uploaded and thanks to the featured items you’ve added here, the visitors to your profile are likely either to click on one of those or to better understand what you bring to the table.

And everything we mentioned doesn’t cost anything. It costs you some time, but you don’t have to pay for a LinkedIn premium account, you just have to use your brain and focus on your objective.

If you’re not looking for a job, turn your LinkedIn profile into a way for you to gain more volunteers or more donors, or stakeholders interested in the cause you’re matching.

David Pisarek: Awesome. Some fantastic insights on that.

You’ve convinced me, as a leader, I need to use my profile. You’ve convinced me I need to have a byline in there, a description that will show up that is engaging, and that talks about what we do, you convince me I need to spend a bit of time in terms of getting content into my profile so that I’m doing some stuff in the space where my potential audience is hanging out. I’ve done a little bit of searching, I’ve done a couple of connections, and I found an ideal donor or volunteer.

They accepted my connection request, but nothing happened. Why is that? Do you have any tips on how we can kind of make that conversation happen in a more meaningful way?

Daniel Alfon: Okay, so I think it would make more sense to prevent the situation rather than try to handle it now.

Now, why has this happened? Because you’ve probably received hundreds of unsolicited connection requests, and the minute you accept them, you’re spammed with all sorts of services there is no chance on earth you would need. So people and donors and volunteers have become a lot more cautious about who they accept.

It’s basically receiving a phone call from an unknown number or having a spam alert when you do this, but you don’t necessarily have to send them a connection request.

In some cases, if you connect with people you know well, then you run a search, and you see that you have two or five or 15 interesting donors live on LinkedIn, find the name of the mutual connection and find a way for you to start a conversation with them. The easiest step for you to do would be, maybe, to invite them to an event or to help them better understand the cause that you’re defending.

And if you make it easier for them to attend, if it’s a Zoom meeting, if it’s something that would not be too difficult for them, maybe you could move them one step further to what is it you wanted, but don’t bypass your network. Start with getting introductions from people you know well. You need to have a system either before connecting or after connecting.

If you decided you wanted to go for the quantity, and you want to have 30,000 connections, then, David, you need to have a system.

As soon as the person accepted the invitation, LinkedIn will pop up a message saying, “See what Jane is up to”, or “Start a conversation with Bob”, and that means they have accepted your invitation request.

Now, for the first time, usually you have access to their email address at one point or another. It makes sense to leave the LinkedIn platform to communicate with them through email and to nurture them based on the system you have if you have one. Or forget about this.

Focus on connecting with people you know well and gainful introduction, meaningful introductions thanks to mutual connections.

David Pisarek: Daniel, this has been a fantastic conversation, with some amazing insights that you’ve brought to the table. Thank you so much for your time.

I hope that the people listening have been able to get some great advice from you on how they can leverage their profiles. They likely already have a LinkedIn profile. If you don’t, it takes a minute to go and create one and then get the (I think they send) an authentication email to make sure it’s a legitimate email, but that’s about it. It’s super easy to do. Go and set one up.

Use Daniel’s information and resources and items that he spoke about today to help you get more traffic and build your profile and create those meaningful conversations that need to happen.

And 20 years ago, you would be having these conversations in person at events. You’d be having these conversations walking through your facility or walking down the street or at dinners with friends and family, right?

Take those conversations, apply the same way that you would speak with people, but in the digital realm. Everything’s gone digital, certainly over the last two and a half, three years with COVID, but take these insights, apply them, and you’re going to start to see some kind of movement from there. If anybody wants to get in touch with you, Daniel, what do they need to do?

Daniel Alfon: Thank you very much. It’s been a pleasure to be part of the Nonprofit Digital Success.

And the best way is to go to DanielAlfon.com. You’ll find all sorts of information there, and I’m happy to help. Awesome.

David Pisarek: So before our show, Daniel, we were talking… You have a freebie for people, so head over to DanielAlfon.com.

We’re going to have a link on our Show Notes page for you so that people can just click and jump right over there. It’s a PDF that you’ll get access to that talks about creating a profile headline that sells. It’ll give you instant access to all that information and why that’s super important for you to do.

Daniel also has a book available on Amazon, it’s called “How to Build a LinkedIn Profile for Business Success: An Ultimate Guide”. Go and check it out. There are some amazing resources in there.

Thanks again so much, Daniel. It’s been great having you on the Nonprofit Digital Success podcast.

Hey, everybody listening. If you find this concept a little bit abstract, or you don’t have the time or a team to help you deal with this, Daniel also has a done-for-you package, so head over there and connect with them, and he’ll help you out.

If you want any of the resources, as I mentioned, we’re going to have them up on the Show Notes page. Just head over to nonprofitdigitalsuccess.com/podcast.

Click on this episode for all the details. And until next time, keep on being successful.

 

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