When you manage a non-profit, one of the biggest challenges you face is to engage visitors and, ultimately, gain their support. Every non-profit organization that wants to accomplish its mission should know how to increase credibility and gain more volunteers to support them. Just keep in mind that it takes time to build credibility for your organization. Here are 4 ways to meet this challenge.
1. Use facts and data
Every statement you make on your website should be supported by facts and data. For example, you can use financial forecasting for your organization to explain how the funds will be used to accomplish the organization’s mission. It is always better to have this type of information available to potential donors and fundraisers.
Using data in this way provides evidence of the impact your organization has. This can be more convincing than slogans and lengthy paragraphs of text.
2. Show off the personality of your organization
If you want to become an organization with constant flow of support (e.g. funds, volunteers, etc.), you need to showcase your organization’s personality. You can do this by showing off what your organization wants to contribute to society. It’s exceptionally important to be 100% authentic if you want to acquire new supporters.
As you show your authenticity, it will increase your trustworthiness. In turn, support for your organization will grow. One of the easiest places to do this is on your website. A great website allows supporters to post their comments.
Spreading your name across social media platforms through your supporters is also an effective approach. When real individuals praise your organization, it increases your credibility.
3. Share stories that show your impact
Stories that demonstrate the impact of your non-profit also help to increase credibility. Such stories can be about the real-life experience of your staff members, or how your organization has helped an individual in one of your target audiences. You should emphasize the commitment of your staff to achieve the mission.
Support these stories with images, videos, audio clips, etc., and place a link to these stories in a prominent place on your website’s homepage.
In case you engage volunteers in the activities you organize, then make sure you are registered for various programs. Word of mouth in those organizations that run the programs and help to find volunteers will help people learn more about your NPO, while the volunteers themselves will share their impressions and spread information about your impact within their community (which is absolutely huge all over the world!). Then add a section to your website or/and profiles on Social Media where those volunteers will share their impressions, results of participating in your activities, information about their challenges & how they overcome them, etc.
4. Brand your non-profit consistently
It’s important to present a consistent brand. For instance, the logo of your organization should complement the rest of the visual identity. The overall design of your website and other print and online materials should create a feeling of what your organization is doing. Simply, the organization should be branded consistently, and it should represent your mission and your target community.
Additionally, you should maintain a blog with frequent and relevant articles that support your mission. Your social media accounts should always be active and responsive.