It’s good that most non-profit marketing and donation/foundation staff want to have a website for their organization, but only some of them know the right reasons for having an awesome website. If you work in marketing, communication, public relations, foundation, donations, Human Resources, or volunteer services at a non-profit, charity or NGO, here are some strong reasons for having a remarkable website.
1. It’s an online brochure for your NPO
Gone are the days when you had to rely solely on printed brochures and materials. The organization also had to take the time to hand over or pay to deliver the brochures to the community, donors, and such. Those methods experienced low conversion rates. By having a website, you encourage your audience to visit and get to know all the details about the products and services you offer. More importantly, it is a very cost-effective advertising method.
2. To gain more clients, donors, volunteers, and customers
With billions of active internet users, the potential of gaining new clients, donors, volunteers, and customers every day is high if you have a website. By having an awesome website that comes with really great interface, user-friendliness and beautiful appearance, you can stand above your competition and gain the attention your cause deserves.
3. To represent your NPO 24x7x365
You never know when people will be looking to explore your services and offerings. If your non-profit organization has a fully functional website, visitors can explore it any time of the day, regardless of their location. It can become really handy as majority of people make their decisions based on what they see online. This is more important today than ever, with the Covid-19 and Coronavirus affecting and changing how people shop and buy products and services.
4. To add more value to your organization
You should add value to your organization using all possible means. A credible non-profit not only gains new clients but also it convinces other parties like donors, investors, suppliers and financial institutes. In simplest terms, without credibility, an NPO, charity and NGO cannot survive the competition. With a well-designed, professional-looking website, you will be able to add more value to your profile and help build credibility.
5. To help you approach international market
Becoming an internationally knows organization has become easier than ever before thanks to the Internet. If you expect to expand your outreach to an international audience, your website will be the first destination for people to learn about you. Your website can help you a lot in this case. Foreign parties interested in learning about your organization can do so through your website.
6. To offer better client and customer support
If you have a fully functional website to represent your charity, you can use it to help your donors, volunteers, and audience in many ways. You can provide new details, troubleshoot their potential problems and answer any other questions as a responsible and caring organization should. Such an approach will definitely set you apart from your competition.
It is a necessity to make your website a good-looking, fully functional and unique one if you expect the best results. After all, your website is your online face. So, be sure to hire a professional and experienced web designer and agency to get your website done right, the first time.