Have you ever wondered what makes a good logo?
A logo helps to identify your non-profit and charity – whether it’s a product or service – and is an essential part of your brand. Look around and you’ll see a variety of logos featuring different colors, shapes, symbols, fonts, etc., but not all stand out. Why? What does a memorable logo look like?
A logo needs to be memorable, instantly recognizable, and most importantly, representative of your brand. To help you create a strong logo, we’ve compiled a list of the 6 most important qualities of a good logo, along with tips and tricks to help you design a logo that will really stand out.
1. Simple design
An impactful logo always follows a simple design allowing you to reproduce and maintain it easily.
Although your logo should express the main characteristics of your organization, it doesn’t mean that you should use it to express your entire business plan.
Don’t imitate the logos of your competitors. Set your non-profit and charity apart with a unique design that tells your story. Never ever copy someone else’s logo no matter how good it looks.
Don’t try your logo in one size and one media environment and give an ‘OK’ to your designer. Instead, you should test the logo in different sizes and on different mediums such as papers, cardboards, fabrics, metal, websites, videos, etc.
If your logo is not versatile, that might prevent you from launching a successful branding campaign.
At Wow Digital, when we produce brands and logos for our clients, we provide a Brand Standards Guide. This outlines the full suite of why, how, and what your logo is and is to be used. Included is a set of primary and secondary colours, fonts, sample collateral, and more. Interested in learning more about how we can help your brand? Head over here and book a free consult with us!
Your logo should give a glimpse of your sector and what you do. However, this doesn’t mean that you need to make it too obvious and include weird graphics, while at the same time this doesn’t mean it needs to describe every piece of your organization.
The key is to describe your organization to potential clients, donors and volunteers while maintaining an appropriate appearance.
5. Target your audience
If your logo fails to address your target audience, it won’t be effective. The design should catch the attention of your target audience without making them do too much thinking. A powerful logo can deliver a strong message to make them curious about your organization.
Related resource: Non-Profit Brand Guides: Why It Matters And How To Create Your Own
Making your logo memorable may sound like a difficult task. However, a creative and skilled designer will be able to create a memorable logo for your non-profit and charity and help you grab the attention of your target audience.
Getting a logo designed for your organization is a big responsibility. A lot depends on your logo when it comes to branding and credibility. It’s crucial to let a professional design your logo. Your investment in a creative logo designer will help you attract donors and volunteers, and help build your organization.