It’s the end of the year, and you have a giving campaign to plan. Whether your campaign is focused on obtaining sponsorships for a community event or raising awareness and funds to support a cause, here are some tips to ensure that your efforts will be enough to make an impact this season.
This is not the time to slack off! Put in your best effort and reap the rewards of knowing that you’ve done all that you can to make this holiday season memorable and meaningful for those who need it most.
In this article, we’ll share some best practices for staying connected after your giving campaign is over so that you’re able to guarantee success for next year’s giving campaign!
What You Need to Know
It can be tough to know what your giving campaign will require. You should start by looking at the types of giving campaigns that are popular in your community or cause. If you don’t already have a giving campaign, then this is also a good time to look into building one.
Once you know more about the type of campaign that would work best for you, you’ll need to decide on your tactics and goals.
Your tactic could be asking for monetary donations, volunteering for a certain cause, working with a charity that supports your interest, or even holding an event with family and friends.
Your goals should align with your desired outcome. For example, if you want to raise awareness and funds for an issue close to your heart, then those are your goals. But if you’re just looking for quick cash, then this might not be the best goal for this type of campaign.
Be sure to consider how much time and money it will take to get the ball rolling on a new project like this before making any decisions!
1. Keep Your Goal in Mind
What is your goal for the giving season? Maybe it’s to raise money for a specific project within your organization. Or maybe you’re hoping to make a difference in the lives of your friends and family by supporting a cause close to them. It doesn’t matter what it is, just that you know what that goal looks like so that you can work toward it.
Make your goal clear from the start. This will help keep you on track and allow you to create an achievable plan of action.
Focus your content, imagery, and messaging around the goal to help drive the idea forward.
2. How to Get Sponsors
The first step to having a successful giving campaign is finding your sponsors. You can find the perfect company for your giving campaign by using these guidelines:
- Utilize social media channels to publicize and promote your giving campaign in order to attract a target audience.
- Search for companies that offer products or services that are relevant to your charitable cause.
- Follow up on any leads that you get from companies that you’ve reached out to about sponsorship opportunities.
- Create an easy-to-follow, step-by-step sponsorship package, and make sure you communicate it clearly via email or other methods of communication before approaching potential sponsors.
- Make sure the benefits of sponsoring your event outweigh the costs, and be realistic with how much money you need to raise in order to make it happen!
3. Consider Your Cause and Message
First, consider your cause and message. What are you trying to do with your campaign? Are you looking for sponsorship for an upcoming event? Maybe your goal is to raise awareness about a certain topic or issue that has been on your mind.
What is the goal of your campaign? What will people be able to do after they’ve taken part in the campaign? Will people be able to make donations, find out more information about the cause, or get involved in something through the campaign?
Once you have a clear idea of what you want people to do in the end, it will help you decide what the best strategy is going to be. And this will depend on how you plan to advertise and market your giving campaign.
Here are some ideas of how you can market effectively so that people know about it and donate:
- Put up signs or posters at points of interest around town
- Create a website with a personalized message
- Hold a press conference
- Work with local media outlets
- Have digital ads running on Facebook or Google AdWords
4. Create a Strategy for Success
What kind of giving campaign are you planning? Is it for a holiday or annual event, such as the Giving Tuesday campaign?
If your campaign is focused on fundraising for the holidays, then you’ll want to focus on getting sponsorships from businesses or people. If your campaign is focused on raising awareness and funds for a cause, then you can work with nonprofits and charities to increase donations and drive more support.
Whatever your strategy may be, you’ll need to create a comprehensive plan that will help ensure success.
Follow these steps to create a strategy for success:
- Map out your giving campaign goals
- Develop an outreach plan detailing what methods you’ll use to spread the word about your campaign
- Create a timeline with deadlines so that you can stay organized throughout the process
5. Social Media is Key!
To make a big impact, it’s important to use the right tools. Social media is an ideal tool because it allows you to share your cause with a large audience in just a few minutes.
Of course, social media isn’t the only tool that can help you reach out and build awareness for your cause. However, social media has the widest reach and will allow your campaign to reach more people more efficiently than other types of marketing campaigns.
Building awareness with social media can be accomplished by using paid advertising or through partnerships with other organizations. It all depends on what your goals are and what resources you have access to.
6. Be Unique and Creative
At the end of the year, organizations often set up giving campaigns to help raise awareness and funds for causes. There are many different ways that these campaigns can be structured, but they all have one thing in common: they must be unique and creative enough to stand out.
It’s important to think outside the box and create campaigns that will both bring your brand new recognition and make an impact on those who need it most.
Whether you choose a campaign based on your business or one focused on a cause, strive to come up with a campaign that is original and exciting.
Here are some tips to keep in mind when planning your giving campaign:
- ADVERTISEMENTS: A great way to spread word about your giving campaign is through social media advertising. Include hashtag promotions and photo contests for followers to enter so that people can see how their participation can help others.
- CONTESTS AND COMPETITIONS: If you’re hosting a contest, make sure it has large prizes like iPads or vacations so that it’s worth people’s time and effort. Make sure the rules of the contest are fair as well—no one should feel like they’re at a disadvantage just because they don’t have money or access to expensive prizes.
7. The Importance of Follow-Up
The key to success is in following up. If you want to make an impact with your giving campaign, you have to stay on top of things, and that includes following up with those who may be interested in your cause.
At the end of the day, it’s very important for you to be able to see the progress that you’ve made. This can help you identify what worked and what didn’t so that you can continue with what’s working and adjust where needed.
You should also do a little bit of research into the company’s audience before launching your campaign. Is this company on social media? Are they active on other platforms? What are their demographics like? These will help give you a clearer idea about how best to market to them for maximum success.
Follow-up is everything, so keep in mind that if you don’t plan ahead, then it might not happen at all!
7a. Social Media Follow-Up
First, make sure you’re using the right tool in the first place. You can use tools like Facebook, Twitter and Instagram to achieve your campaign’s goals. Keep in mind that these social media platforms have different audiences and the content you produce should be tailored to each one.
If you’re looking for a certain way of interacting with your audience, then consider creating a hashtag for your campaign. For example, if your campaign is focused on raising awareness for mental health, then create a hashtag #lovesickness and get people talking about it.
Once you’ve created your hashtag, stick to it! The key to success with social media is consistency–and relying on the same hashtag will help keep your message consistent.
To ensure that everyone who sees your post is seeing it at its most impactful time, think about when you want people to see it and what type of content will resonate best with them during those hours. Will they be getting off work? Then try posting at 7pm EST on Tuesday or Wednesday night in order to reach commuters–or whenever they are coming home from work.
7b. Follow up with your Sponsors
You’re going to need a lot of support to make your campaign successful, and you can find it in sponsoring organizations and individuals.
You’ll want to follow up with your sponsors before the holiday season is over and after they’ve made their donation. You’ll also want to thank them for their help throughout the year.