Non-profits, NGOs, healthcare, and charitable organizations of all sizes are eager to maintain a strong online presence. If traffic to your website is poor, you’ll miss out on communicating effectively with your target audiences.
If you are concerned that your website isn’t getting enough traffic, here is a list of possible reasons.
1. Quality of the content
Search engines have become very smart and can recognize good content. If the website for your non-profit doesn’t have enough high-quality, relevant, and current content, search engines may give your website a low ranking. Make sure that your website is updated regularly with current, unique, and relevant content.
2. Website speed
There is no shortage of options for people who are searching for information on a particular subject. In fact, a search for a specific subject can return hundreds of thousands of websites. With all those choices, individuals won’t wait for a slow-loading website and will look for an alternative website in the same niche. The technical term is “bounce”.
Boosting the loading speed of your website will also improve search engine results, which will deliver better search rankings for your website. Think of it this way – do you really like to spend your time staring at a screen until a webpage is loaded? You don’t and neither do others. If your website takes any longer than 4 seconds to load on any device, it is time to make improvements.
3. Responsive design
Did you know that the majority of individuals access the internet through their smartphones? If your website is not optimized for mobile devices, it is likely to be abandoned by smartphone users. Websites that are designed to target only desktop computers will look distorted, hard to read, and navigate on mobile devices.
It is crucial to ensure your non-profit’s website is designed for the multitude of devices available to your audiences.
4. Using social media
Social media has become exceptionally important as a way to communicate about your organization. In fact, it has become a key tool that can direct more traffic to your website and raise awareness among your key audiences. If you are not using social media to promote your website, it may be one of the reasons for low website traffic. Ensure that you include social media buttons on your website and maintain active social media profiles.
If you are looking for solutions to the low traffic to your organization’s website, ask a specialist to conduct a thorough analysis. It will be a wise investment that can create a huge impact on the growth of your website.