A website is a crucial part of your organization’s presence. It needs to have an overall design and structure that effectively represents your company and engages with your target audiences. Here are the essential elements to consider.
Digitally enabled business and organization models have radically changed the world around us over the past decade, and the health care industry is no exception. In order to successfully engage with patients, in the background of the COVID-19 pandemic, this year as well as its long-term effects in the future, health care organizations have witnessed the value of disruptive digital service models for the industry.
The healthcare industry is unique as patients put their health and lives in the hands of their providers… so it is essential to ensure that those are indeed good hands. It is challenging for healthcare organizations, hospitals and clinics to prove their excellence in a field where there are so many options to consider. We find that reaching out to prospective patients, clients, and employees is easier and more efficient through the power of testimonials.
Non-profits, NGOs, healthcare, and charitable organizations of all sizes are eager to maintain a strong online presence. If traffic to your website is poor, you’ll miss out on communicating effectively with your target audiences. If you are concerned that your website isn’t getting enough traffic, here is a list of 4 possible reasons.
In 2020 non-profit and not-for-profit organizations had to pivot and find new and innovative ways to raise funds. One of the reasons for this is that the traditional methods of fundraising for non -profits like in-person events, media coverage, print collateral or flyers, direct mail, or newsletters are not bringing in the numbers they should. Although these methods lead to touchpoint engagement with different donors, there is often overlap, leading to lapses in communication and lack of personalization, which may lead to a negative donor experience.
88% of consumers trust online reviews as much as personal recommendations.
Websites have always been an important marketing tool for all businesses, acting as virtual store fronts designed to attract visitors and therefore improves engagement with target audiences, building confidence in the services or products provided. Similarly, an HCO’s website becomes a platform to showcase its strengths and services, demonstrating the brand’s values in the healthcare ecosystem.