I cannot imagine creating and implementing a marketing campaign for non-profits without the use of social media. You can find several social media platforms such as Facebook, Pinterest, Twitter, TikTok, Instagram, Snapchat, etc. These platforms are incredibly popular around the world, and they allow you to reach massive active audiences. In a nutshell, using social media to build a brand is very effective.
The standard features offered by these platforms are very useful. However, those platforms offer some extended (or advanced) features for digital marketers. One of the best examples of such a feature is Facebook Ads Manager.
You can also use social media management tools to integrate with these platforms easily and to schedule the posts and measure their engagement.
Graphic design programs such as Photoshop, Illustrator, CorelDRAW, and Canva are incredibly handy for creating attractive ads and content for blog posts, social media, and for your website.
Just as a well-designed and well-placed billboard can generate more interest in a product or service, well-designed graphics used in digital marketing can help grab attention and interest online, helping to boost visibility brand awareness, impact, and ultimately donations and engagement.
Digital marketing is based heavily on engaging your audience with visuals. Using graphic design tools, like those mentioned above, is almost mandatory for any digital marketer.
Analytics is one of the core elements of any digital marketing campaign.
To get a deep insight into the analytics, you need to use some smart tools that offer accurate results.
One of the most popular and powerful, yet free, analytic tool is Google Analytics. With that installed, you can track the statistics of website traffic. Also, there are tools such as Facebook Insights and Twitter Analytics that gather the statistics of the social media campaigns carried out on the respective platforms.
If you don’t have analytics on your website, get in touch with us, and we’ll do it for you – free of charge!
Observing the metrics and analytics of your campaign will allow you to identify its weaknesses and strengths, enabling you to use this information in data-driven decisions to improve over time.
Tools to market content
When it comes to digital marketing, content plays a vital role. According to digital marketing specialists, content is king.
Adding the right kind of content, on a regular and frequent basis, is crucial for any website to increase your website traffic. To market your content properly, there are many tools. Modern-day content marketing tools are very smart, and they can even identify opportunities for content.
Some content marketing tactics could be:
- Producing educational articles
- Publishing e-books
- Creating videos, and
- Running webinars
With these tools and processes, you can create social media content and blogs that will appeal to your audience.
Although emails are considered to be one of the oldest digital marketing strategies, they remain highly effective.
Email marketing for a non-profit is like canvassing for a political campaign. You are trying to reach a large number of people in order to spread your message and hopefully get them to take action.
There are a wide range of tools to make your non-profit’s email marketing campaign successful.
Here are some of the more popular platforms:
These programs enable you to handle e-mail campaigns, test them, and optimize them. These tools can save you a huge amount of time and effort. You can use these tools to send automated emails and follow-up sequences. As well, you can tag people in your audience, so you know how and from where they subscribed, view open rates, and test your CTAs.
Want to know more about CTAs? Check out podcast episode 39!
To make your non-profit’s digital marketing campaign successful, you should leverage the perfect combination of passion, correct strategy, and skill. The above tools can help you achieve better results with each campaign and save a lot of time.