A good website is the end result of the hard work of several experts. Those experts have to consider various elements to get things done right and produce the wow-piece that is your non-profit’s website. Mentioned below are the most important elements that contribute to an excellent charity website.
Simplicity
Simplicity is one of the most important principles you should consider when designing a website.
The main goal of visitors is to grab the information they need and not to get confused. A fresh and clean front-end design makes navigation easier and displays excellent aesthetics that are not complex. In addition, simplicity is loved by the smart algorithms of search engines like Google. Those sites tend to load faster as well. In a nutshell, a simplified web design is an excellent approach for your charity organization for a number of reasons.
Innovativeness
An excellent charity website combines creativity with innovativeness.
The designers should pay attention to how to use “white-space” (negative space) effectively to deliver a sleek and modern appearance.
The use of graphic elements, text, and images is an art that should be carried out with a lot of practice and skill. The correct use of white space and graphic elements will definitely create a more appealing design. It will then guide visitors to navigate through your charity website effortlessly. Moreover, less distracting websites are more memorable. Even your logo should feature minimal design to make it more memorable.
Aesthetics to match the target segment
Does your non-profit target a specific segment? If so, the design of the website should be able to target them effectively.
For instance, if you target female benefactors, the colors of the website must be appealing to them. If it targets nature lovers, use a natural, greenish color code.
Credibility
As a charity, you have many ways to show your credibility on the website. First, it is recommended to dedicate a page to display the events you have already handled – your portfolio. You can also mention the beneficiaries of your programs.
The contribution you have made to the betterment of society, the world, or the environment should be clearly displayed with facts and figures.
Such a portfolio should be easy to navigate. Displaying pictures of real-life events is the most effective way to build credibility. In addition to that, you should extend this to social media platforms like Facebook, Instagram, and Pinterest.
Designed with usability in mind
Your charity website must be designed with usability and functionality in mind. If any element distracts from the usability, it should be removed. Navigation options must be clear and simple. They should drive your visitors to important segments of the website easily. Each link, button, and form should work smoothly and swiftly.
Cohesiveness
Your charity maintains a unique personality and you should be able to display that personality.
Your website must display the services offered, your mission, history, members of the team, successful projects, and so on. Every segment should blend with others perfectly. That helps to build the cohesiveness of your website and speak loudly on behalf of your charity.
If you can follow the above principles when creating or revamping your charity website, your online presence will be a stronger one.
The ultimate goal of your website should be to deliver your message to your audiences and grab their intention. Providing what is appealing to those audiences is the key.
By: David Pisarek
Last updated Jan 25, 2023 | Published on Jun 2, 2021
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