Have you ever considered the impact social media could have on your non-profit mission and how it could help with its digital marketing?
Social media has become one of the most important tools used in digital marketing. Businesses and organizations, including non-profits, rely heavily on social media because they know they can create a big impact with it.
If you are creating a new campaign for your nonprofit organization or plan to launch one soon, consider how much influence social media can have when launched properly!
Social media makes your business available everywhere
Today, there is no shortage of social media platforms and most people use one or two of these platforms. If you can present in a couple of those platforms, it makes it easier for people to find you where they are browsing.
Have you ever heard of the “rule of seven?”
According to this rule, a prospect will agree to your suggestions and perform an action after seeing your brand seven times. However, this number may be higher because we tend to see a massive range of brands every day.
You can make your non-profit visible everywhere and let potential segments see it frequently through social media.
Social media allows better personalization
Social media allows you to achieve a greater level of branding. According to many marketing experts, creating a personalized approach is significantly more successful. The same theory can be applied to your non-profit as well.
Studies say that more than 80% of prospective individuals prefer brands that come with a personalized approach.
With the assistance of social media, you can easily understand the activities of the prospect. This is more of a personalized approach because you serve them based on their interests. They are more likely to engage with ads related to the niche they prefer. To take it even further, you can also use a chatbot.
Social media generates more loyalty
As a non-profit, you will create your own page on several platforms.
When you regularly post content on social media, you will start to gather a loyal following.
Your audience will rely on your pages and profiles to gather information on your area of focus. You can reply to their comments, chat through private messages and share vital information.
The result will be that your non-profit will have a loyal base of prospective individuals who will spread the good word on your behalf.
Social media makes your brand more credible
Credibility is one of the most important aspects a non-profit requires to accomplish its goals.
If a benefactor wants to check your non-profit’s credibility, where would she look first? As you would expect, it’s social media. They’ll search for your non-profit’s page on social media platforms to learn more about you. The way you interact with the audience, the responses you provide, the information you share, and the evidence of the projects you have already completed can be found on social media.
As long as you manage your social media profile in a professional and active manner, the activity will build your credibility.
Social media boosts referrals
Another beneficial impact of social media is that it boosts referrals. In fact, social media is a platform that works based on word of mouth. If you’re successful, your audience will start to share your non-profit’s social media posts with their connections, which will then increase your brand awareness and referrals. These second and third-level contacts become referrals which are precious to the growth of your organization. The best way to get more referrals is just to do what you promise.
Social media can create many other beneficial impacts on your non-profit’s growth. It is one of the most powerful tools you should use with professional assistance to yield incredible results.
What social platforms do you use? How often do you post to your social channels?
Leave a comment below, and let us know!