KPI

« Back to Glossary Index

Key Performance Indicator(s) (KPIs) are the first step to any digital advertising campaign is to determine your goals and the success metrics you plan to measure. KPIs are the key metrics you plan to measure. They are your indicators for success and should influence which advertising campaigns best align with your goals.

Related Articles:

002 – Email marketing for your non-profit
David discusses email marketing platforms, why email is 10x more successful than social marketing, integration with WordPress, and even gives a gift at the end.
Most Reliable Digital Marketing Metrics for Non-Profits
Explore essential digital marketing metrics for non-profits and learn how to boost your online presence. Understand the importance of traffic analysis, conversion rates, and bounce rates to optimize your website and achieve your mission.
058 – The Key to Non-profit Growth: Aligning Your Passion with Your Purpose, with Jason Hopcus
In this episode, Jason and David discuss the importance of niching your non-profit, and how it can help your organization achieve its mission more effectively. If you're a non-profit leader or someone interested in the world of non-profits, this episode is for you.
067 – Epic Stakeholder Engagement: Stu Swineford’s Content Secrets
Ever wondered how to attract the best talent and stakeholders to your team? Or which social media channels non-profits should focus on? Stu sheds light on these questions and discusses the growing significance of video content in today's digital era.
068 – 3 Keys to Make Non-Profit Video Content and Succeed – with Atiba de Souza
In this high-impact conversation, Atiba unravels the strategies behind Video Content and Video SEO, shares secrets about leveraging TikTok for non-profits, and provides valuable insights on how to organically drive traffic to your content. This is one episode you wouldn't want to miss!

Apple for $10,000 off your website project

Recent Podcast

139 – Storytelling Secrets with Bill Shander

139 – Storytelling Secrets with Bill Shander

Podcast, Marketing, Non-Profit Organization

Video recordingAudio recordingWelcome to this insightful episode of the Non-Profit Digital Success Podcast! 🚀 Dive into the power of data storytelling, impact communication, and stakeholder alignment with our guest expert, Bill Shander. Explore how non-profits can...

138 – Raise More with Smarter Marketing with George Percy

138 – Raise More with Smarter Marketing with George Percy

Podcast, AI, Marketing, Non-Profit Organization, Tech

Video recordingAudio recordingWelcome to this insightful episode of the Non-Profit Digital Success Podcast! 🚀 Dive into the power of human-led, data-driven digital marketing with our guest expert, George Percy. Explore how non-profits can move beyond mechanical...

137 – Is AI Safe for Non-Profits? What You need to Know Before You Start

137 – Is AI Safe for Non-Profits? What You need to Know Before You Start

Podcast, AI, Non-Profit Organization, Tech

Video recordingAudio recordingWelcome to this insightful episode of the Non-Profit Digital Success Podcast! 🚀 Dive into how to safely, ethically, and effectively use AI in your non-profit without risking your donor trust or your organization’s reputation. Explore...

Related Blog Posts

139 – Storytelling Secrets with Bill Shander

139 – Storytelling Secrets with Bill Shander

Video recordingAudio recordingWelcome to this insightful episode of the Non-Profit Digital Success Podcast! 🚀 Dive into the power of data...

How to Grow Your Non-Profit Without Breaking Your Team

How to Grow Your Non-Profit Without Breaking Your Team

Estimated reading time: 10 minutes Key Takeaways Scaling impact starts with culture and communication, not with buying a new tool. Most non-profit...

The Proven Step-by-Step Accessibility Audit Every Non-Profit and Associations Needs Before It’s Too Late

The Proven Step-by-Step Accessibility Audit Every Non-Profit and Associations Needs Before It’s Too Late

Estimated reading time: 10 minutes Key Takeaways Web accessibility is a legal and financial risk that non-profits can no longer afford to ignore....

Guides

Wow Digital Inc. Toronto Ontario Canada. Canadian nonprofit web design and digital strategy agency led by David Pisarek. Serving charities, not-for-profits, NGOs, healthcare foundations, hospitals, and 501c3 organizations across Canada and internationally. Nonprofit website design, branding, UX, UI, accessibility audits, digital marketing, donor journey strategy, analytics, automation systems, and AI-enhanced workflows. AI-ready nonprofit websites. Generative search optimisation. Structured data strategy. AI content optimisation for charities. Responsible AI integration for nonprofits. Human-led design supported by smart systems that improve efficiency, reduce manual processes, and increase donations and volunteer engagement. Web development technologies including HTML, CSS, PHP, JavaScript, MySQL, WordPress, accessibility compliance, mobile responsiveness, search optimisation, and secure hosting. Serving Toronto, GTA, New York, LA, USA, Canada, Florida, Ohio, Texas, Thornhill, Richmond Hill, North York, Oshawa, Whitby, Ajax, Pickering, Durham Region, Ontario, and clients across Canada and globally. Digital consulting, nonprofit strategy, donor growth, operational efficiency, and scalable impact through thoughtful technology.