If you are a business owner, you should know that your website deserves timely updates. You cannot expect the same old website to last forever. If you notice any of the following signs, you should immediately update your website and get it back on track.
1. Your website looks weird on mobile devices
A significant number of internet searches take place using mobile devices. If your website doesn’t appear perfect on those small screens, the users will leave your website. If you need to reach potential clients who use mobile devices, you should revamp your website and make it compatible with mobile devices (make it mobile-friendly). Typically, about 30% of website visits, for an average organization, is on a mobile device.
2. You have a Flash-based website
Flash is an outdated technology when it comes to websites. If your website is developed using Flash, you should consider an immediate upgrade. Otherwise, those who use iOS devices will not be able to access your website. More importantly, leading search engines such as Google will stop linking people to your website. So, get rid of Flash and go for a lightweight and convenient website design.
3. You notice a significant decline in your search engine rankings
Search engine algorithms evolve rapidly. Over the past couple of years, search engines have become exceptionally smarter. As per the recent updates, Google algorithms will consider the genuineness of your website content rather than giving preference to keyword-stuffed writing. In addition to the content, Google’s algorithms consider elements like ease of use, images, user-friendliness etc. when it comes to ranking. So, if you notice a decline in ranking of your website, it is time for you to go for a complete restructure of your website and get back up and running stronger.
4. You notice very low conversion rates
Web analytics are a great way to get an overall idea about the usability of your website. If the results show that visitors don’t spend much time on your website and visit fewer pages, your website probably needs a redesign. Also, if the conversion rates of your website has gone down, you will need to take a serious look at your website.
5. Your website has an outdated appearance
As a modern-day business owner, you might know that the design trends of the websites change often. If you feel like your website is outdated when compared to your competitors, that’s a strong sign for you to think of redesigning. For instance, if your website still plays a music or a video every time you load it, you have been living under a rock.
6. You’re hesitant to share your website’s URL
If you just feel ashamed or hesitant to share your website URL, that is a really strong sign of an outdated website.
Apart from that, you should consider updating if your website is really slow to load, however it might also be your webserver, and you should look at that as well. Remember, people are not that patient; they really want your website to load within a couple of seconds.