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Is it time for your non-profit website to be redesigned?

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When was the last time you gave a revamp on your website? If your answer is yes to any of the following, now is the time to make some changes.

Outdated appearance

The design of your website plays an important role in attracting and retaining visitors. If it has an outdated appearance, you are likely to have a significant bounce rate. When visitors see an outdated interface, they might assume that your organization is also outdated and may not feel confident about the information provided. So, it is important to go for a sleek, simplified design.

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Non-responsive design

Responsive design means that the website will scale and still look and function well between desktop, tablet and mobile devices. Did you know that more than 50% of internet searches take place through smartphones? What if your website does not support mobile devices properly? Google doesn’t treat your website favorably when it comes to search results if it doesn’t have a responsive design – it’s part of their algorithm. Ensuring that your website design is responsive is crucial.

High bounce rate

If your website gets enough traffic, but the bounce rate is high, your website needs a revamp. Bounce rate measures those who visit your website and exit quickly without clicking on any link or visiting another page. There are many reasons for a high bounce rate, but a revamp may help resolve these issues.

Pages load slowly

Ask yourself this question: how long do you wait for a website page to load before you move on? Probably not long. Visitors to your website are the same. Slow loading pages will turn away visitors. Your website must be carefully checked and solutions must be identified.

Broken links

When you experience multiple error messages on your website due to broken links, it provides a poor experience for the visitor and is the result of a disorganized structure. Links must be regularly reviewed and fixed or removed.

Not visible in SERP (Search Engine Results Pages)

If you have managed a website, you know how frustrating it is to have low SERP rankings. A low SERP means that your website has a low amount of traffic. The reason? Google’s algorithms assume your website doesn’t qualify for better rankings. To gain better SERP rankings, a review and revamp with the support of an expert will help.

In addition to that, a revamp might require on your website if it doesn’t sever the intended purpose. For instance, if your website doesn’t attract donors or fails to make substantial awareness about your non-profit, it’s time to go for a revamp.

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