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Marketing

040 – Increasing donations with a coherent brand with Eric Ressler

040 – Increasing donations with a coherent brand with Eric Ressler

In this episode, we’re happy to have Eric Ressler as a guest! He’s the founder and creative director at Cosmic, which is a social impact creative agency. He’s an expert in branding and has vast experience in the non-profit world. We’ll be talking about the mindset non-profits need when thinking about branding and other aspects of their digital presence, and how beneficial this can be for them.

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The most effective non-profit digital marketing tools

The most effective non-profit digital marketing tools

With a little bit of research, you’ll find a number of digital marketing tools. Those tools often claim to have the ability to make your non-profit digital marketing campaign more effective and powerful. The correct use of the right kind of tools allows digital marketers to create, measure, and test the overall performance of their campaigns.

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039 – All About CTAs

039 – All About CTAs

If you’re running a non-profit, you know that every donation and volunteer hour makes a difference. And one of the best ways to encourage donations and volunteers is by using Calls to Action (CTAs) on your website, blog, and social media. But what are CTAs, and why are they so important? And that’s what I’m going to be talking about in this podcast episode.

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038 – The value of podcasting for non-profits with Travis Johnson

038 – The value of podcasting for non-profits with Travis Johnson

In this episode, we welcome Travis Johnson as a guest! He’s the podcast host for the Nonprofit Architect podcast and he has extensive experience as a board member for foundations and has helped raise over $500.000 and provided seed money for six startup non-profits. He’s an awesome guy and we’re happy to have him discuss how he got into the non-profit world, how he started podcasting, and the value that podcasting can bring to non-profits.

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Wow Digital Inc. Toronto Ontario Canada. Canadian nonprofit web design and digital strategy agency led by David Pisarek. Serving charities, not-for-profits, NGOs, healthcare foundations, hospitals, and 501c3 organizations across Canada and internationally. Nonprofit website design, branding, UX, UI, accessibility audits, digital marketing, donor journey strategy, analytics, automation systems, and AI-enhanced workflows. AI-ready nonprofit websites. Generative search optimisation. Structured data strategy. AI content optimisation for charities. Responsible AI integration for nonprofits. Human-led design supported by smart systems that improve efficiency, reduce manual processes, and increase donations and volunteer engagement. Web development technologies including HTML, CSS, PHP, JavaScript, MySQL, WordPress, accessibility compliance, mobile responsiveness, search optimisation, and secure hosting. Serving Toronto, GTA, New York, LA, USA, Canada, Florida, Ohio, Texas, Thornhill, Richmond Hill, North York, Oshawa, Whitby, Ajax, Pickering, Durham Region, Ontario, and clients across Canada and globally. Digital consulting, nonprofit strategy, donor growth, operational efficiency, and scalable impact through thoughtful technology.