Non-profits, NGOs, healthcare, and charitable organizations of all sizes are eager to maintain a strong online presence. If traffic to your website is poor, you’ll miss out on communicating effectively with your target audiences. If you are concerned that your website isn’t getting enough traffic, here is a list of 4 possible reasons.
Marketing
What are the fundamentals of a great non-profit website?
It’s not enough to have just a website for your organization. There are some fundamental requirements to ensure it is not only serving your needs but also the needs of your visitors. How does your non-profit stack up?
Is your website serving your organization effectively?
It goes without saying that every organization should maintain a website to mark its online presence. But simply having a website is not enough. Your website should be effectively communicating about your organization. Here are some important points to ensure that it is.
Does my non-profit need a mobile-friendly website?
As of 2020, just over 50% of website traffic came from mobile phones (compared to 16% in 2013) and it’s likely that this number will continue to increase. In addition, 58% of Google searches are from mobile devices.
What does this mean for your website? If it is not optimized for mobile devices, visitors are most likely to abandon it because they can’t read it on a small screen. Let’s get to know more about mobile-friendly websites and how you can make the necessary changes.
002 – Email marketing for your non-profit
David discusses email marketing platforms, why email is 10x more successful than social marketing, integration with WordPress, and even gives a gift at the end.
001 – Intro – Why non-profit directors should listen to this show
Welcome to our first episode. In here you’ll find details about David’s background as well as outlining what to expect from the podcast.