Facebook Tag

Is your website serving your organization effectively?

Person In Black Clothes Checking Computer

It goes without saying that every organization should maintain a website to mark its online presence. But simply having a website is not enough. Your website should be effectively communicating about your organization. Here are some important points to ensure that it is.

Is it raising enough awareness?

The single most important purpose of a website is to raise awareness about an organization. The amount of engagement can be measured using several tools. Google Analytics is the standard tool, offering a range of data about website traffic. If your website doesn’t get sufficient traffic, it isn’t serving its intended purpose. Improving traffic will involve numerous changes, and hiring an expert is the recommended solution.

Post Circlea Img
Post Circleb Img
Post Circlec Img

Is it engaging?

If the majority of visitors leave your website just after landing on it, your website is not doing its job. A good website should be able to retain visitors and encourage them to perform some actions such as leaving comments, signing up for emails, sharing on social media, engaging in live chats, etc.

Are visitors making donations?

Being a non-profit organization, donations are very important to you. Your website should be convincing enough for visitors to make donations. If you are not achieving your targets, you will need to analyze the website, ideally with the assistance of a professional. There could be many reasons why visitors aren’t making donations. It could be the appearance of your website, the layout, user-experience, quality of the information, or even payment options.

The bottom line

In most cases, it is a challenging task to pinpoint the specific issues that are preventing your website from serving the intended purpose. There are a number of tools to understand what is and isn’t happening, but handling those tools properly requires some knowledge. In these circumstances, the best practice is to get the assistance of a website analyst, who can provide a comprehensive report about your website, which can include the changes required. The money spent is a wise long-term investment.

We know
that your time is limited.

That’s where we come in.

Click the button below and book a free consult with us

We can get you on-track quickly to make your website have the impact your organization deserves.


Submit a Comment

Your email address will not be published. Required fields are marked *

Wow Digital Inc Incorporated Ink David Pisarek free accessibility audit non-profit non profit not-for-profit hospitals foundations Toronto's best digital agency focused on your business 1.888.238.9679 1-888-238-9679 Toronto Ontario Canada non-profit design agency for nonprofits non profit design non profit website best web design wow websites webdesign graphic design ux ui user experience user interface photography databases html php javascript jquery portfolio programming software operating systems hardware computer sales consulting adobe photoshop illustrator flash javascript mysql microsoft windows apple osx macintosh iphone android linux operational excellence operex the crossways complex art of noise web manager web master professor ceo networking streaming ftp update site full website solutions development develop Thornhill Richmond Hill Oshawa Whitby GTA Greater Toronto Area web design Pickering Ajax North York Downsview toronto ontario editing productions gta ago rss twitter instagram instagrm facebook company portfolio people adobe ajax apple art audio broadcasting business complex computer consulting corel corporations database databases deployment designing developing dhtml downsview draw hrs michael bookmarks categories mac pisarek the best digital company read required durham personal cad enterprises excellence feedback news new bit boards businesses cloud continue david's deals digg eat entries exchange niche form friend work functions dream complete freelance consulting agency crazy designmoo