Facebook Tag

What are the fundamentals of a great non-profit website?

Person Typing On Laptop Showing Code Text

It’s not enough to have just a website for your non-profit. There are some fundamental requirements to ensure it is not only serving your organizational needs, but also the needs of your visitors.

Plot a logical roadmap

It is important for your website to have a logical roadmap that defines its functionality. A carefully planned roadmap will deliver an excellent user experience and also increases the likelihood for favorable treatment by search engines.

Post Circlea Img
Post Circleb Img
Post Circlec Img

Provide key information about your organization

This may sound like a no-brainer. However, a large number of non-profit websites lack basic information such as how to contact, directions to the physical location, etc.

This lack of information can create doubts in the minds of your visitors. Use minimal text for your mission statement, about us, etc., and give prominence to key information.

Provide a way to get in contact

Once a visitor lands on your website, it is important that they have a way to get in contact. For instance, you must have a contact phone number (or 2), an email address, and a physical address.

In addition, there should be a simple contact form. Donors and other visitors who want to get in touch with your non-profit should be able to reach you easily. If not, they might move on because your contact information has not been prominently placed.

Email lists

It’s one thing to have people coming to your website, it’s another to have a marketing list to send messages out. People who are engaged with your non-profit are more likely to donate. Think of it as cultivating your audience to donate financially or with their time as a volunteer.

In podcast episode 002, we covered email marketing for your non-profit.

Simplify the navigation

Your website must have clear navigation options. All the pages must come with logical names.

While it is good to think creatively, you shouldn’t make it frustrating for your visitors.

Ensure that you strategically place call-to-action buttons, so visitors to your website will know how they can engage with your organization.

Integrate your social media

There is no shortage of options when it comes to social media platforms to help you communicate with your organization. You should promote your website on all your social media platforms. To do that, you should integrate your social media on your website.

A website that is properly integrated with social media will also get a good SEO boost from search engines.

Make it mobile-friendly

An increasing number of people are using their mobile devices to browse the web – approximately 35-40%. If your website is not friendly to visitors using small screens, it may drive them away.

The best strategy is to design a responsive website that serves both mobile and desktop visitors equally.

Choose a good hosting service

Be sure that you choose a good hosting service provider that doesn’t compromise the speed and the security of your website. The loading speed of your website (or lack thereof) will also affect your SEO ranking. Check out our podcast episode 004, where we talk about how website speed affects your non-profit.

It is also important to include an FAQ page on your website to make the purpose of your organization clear to your visitors.

Lastly, have a donation option

Your non-profit organization relies on funding. Make sure that you have a donation function that is easy to use and provides monthly and annual giving.

Want to know how to raise more money in your communications? Get a free copy of our eBook and learn the 3 simple words to increase your donations by 20%.

We know
that your time is limited.

That’s where we come in.

Click the button below and book a free consult with us

We can get you on-track quickly to make your website have the impact your organization deserves.


Submit a Comment

Your email address will not be published. Required fields are marked *

Wow Digital Inc Incorporated Ink David Pisarek free accessibility audit non-profit non profit not-for-profit hospitals foundations Toronto's best digital agency focused on your business 1.888.238.9679 1-888-238-9679 Toronto Ontario Canada non-profit design agency for nonprofits non profit design non profit website best web design wow websites webdesign graphic design ux ui user experience user interface photography databases html php javascript jquery portfolio programming software operating systems hardware computer sales consulting adobe photoshop illustrator flash javascript mysql microsoft windows apple osx macintosh iphone android linux operational excellence operex the crossways complex art of noise web manager web master professor ceo networking streaming ftp update site full website solutions development develop Thornhill Richmond Hill Oshawa Whitby GTA Greater Toronto Area web design Pickering Ajax North York Downsview toronto ontario editing productions gta ago rss twitter instagram instagrm facebook company portfolio people adobe ajax apple art audio broadcasting business complex computer consulting corel corporations database databases deployment designing developing dhtml downsview draw hrs michael bookmarks categories mac pisarek the best digital company read required durham personal cad enterprises excellence feedback news new bit boards businesses cloud continue david's deals digg eat entries exchange niche form friend work functions dream complete freelance consulting agency crazy designmoo