Sponsorships are significantly different from conventional gifts in that they are basically commercial transactions with reciprocal advantages for both the non-profit and for-profit organizations involved. In exchange for making a financial contribution to an organization’s purpose, the non-profit organization advertises the sponsoring corporation’s connection to its cause, resulting in favourable publicity and a raised reputation for the sponsoring firm.
In this episode, we have another David as a guest! David Somerfleck is a digital marketing specialist providing digital marketing solutions with over 20 years of experience working for market agencies across North America and 10 years of experience as a certified small business mentor. We’re more than happy to have his insights and thoughts regarding how organizations handle their non-profit marketing.
A non-profit donation form is designed mainly to collect donor information and process online gifts. Interestingly, many fundraisers tend to use old-school donation forms. The truth, however, is that your donation form is a crucial aspect that cannot be taken lightly at all. As a non-profit, you are supposed to build your donation form as a wow-piece. That said, the remainder of this article reveals the best practices you should follow when creating a non-profit donation page.
In this episode, David interviews Karen Knight, a consultant volunteer relationship expert! This episode will be all about volunteer engagement, how to approach potential volunteers, how to manage them, and how to make them feel recognized and valued in your organization to keep them engaged.
The term “Attention Marketing” defines the strategy that is used solely to capture and engage the attention of a particular audience. Generally, this should be done using gentle or non-invasive methods and tools, including social media. When it comes to attention marketing, you will use tools and strategies to capture the limited attention of the target segment.
Fundraising is a vital part of all nonprofit organizations. It’s important to create a page that your donors will want to support and give back to, while also making sure that it’s easy for you to collect donations from them.
Wow Digital Inc. Toronto Ontario Canada. Canadian nonprofit web design and digital strategy agency led by David Pisarek. Serving charities, not-for-profits, NGOs, healthcare foundations, hospitals, and 501c3 organizations across Canada and internationally. Nonprofit website design, branding, UX, UI, accessibility audits, digital marketing, donor journey strategy, analytics, automation systems, and AI-enhanced workflows. AI-ready nonprofit websites. Generative search optimisation. Structured data strategy. AI content optimisation for charities. Responsible AI integration for nonprofits. Human-led design supported by smart systems that improve efficiency, reduce manual processes, and increase donations and volunteer engagement. Web development technologies including HTML, CSS, PHP, JavaScript, MySQL, WordPress, accessibility compliance, mobile responsiveness, search optimisation, and secure hosting. Serving Toronto, GTA, New York, LA, USA, Canada, Florida, Ohio, Texas, Thornhill, Richmond Hill, North York, Oshawa, Whitby, Ajax, Pickering, Durham Region, Ontario, and clients across Canada and globally. Digital consulting, nonprofit strategy, donor growth, operational efficiency, and scalable impact through thoughtful technology.
