Digital Marketing for Non-Profits: 2023 Trends You Need to Know!

Using No-click Searches

Think of Google as the main street of the internet. Most people use it to find what they’re looking for. When people search for something, Google sometimes provides a quick answer at the top – this is a “snippet” or a mini-preview of a website’s content.

While this feature can be handy for users (they get quick answers without clicking on any website), it can be challenging for those who run websites. Why? Because if someone gets their answer straight from Google, they might not visit the actual website.

But here’s a tip: if your website has great content and many people visit it, Google might pick information from your site for these snippets. So, ensure your snippets are catchy and provide good info to encourage people to click on your website!

The Power of Google Listing for Local SEO

Imagine you’re trying to find the nearest coffee shop on your phone. You’ll probably search on Google, right? Many supporters look for local non-profits online as you would for a coffee shop. And this is where Google Listing becomes your best ally.

Local SEO (or Search Engine Optimization) helps your non-profit show up when someone nearby looks for your services. Google Listing lets your non-profit’s name, address, and other details appear right on Google Maps and search results.

Even if your non-profit’s goal is to reach a global audience, don’t underestimate the value of local supporters. They can become volunteers, attend events, or provide in-person donations. Registering with Google Listing makes it easy for local supporters to find and connect with you. It’s like setting up a digital welcome sign for locals who might want to drop by and join your cause.

Be present on visual search

Advanced technology has changed how people look for content on search engines. As of today, individuals can seek the assistance of visual search, which is more convenient compared to typing long queries.

Many tools can use your phone’s camera to take photos and perform searches based on those visuals. Google Lens and Pinterest Lens are good examples of such tools. You can easily upload those images and find relevant information within seconds. Users tend to use this feature when searching for information. So, your non-profit should comply with the visual search feature.

To do that, you should upload high-quality photos and relevant and add informative keywords. Moreover, you may use social media platforms like Pinterest and Instagram to increase your online visibility through images. Also, include descriptive file names and alt tags with those images.

Here’s your action plan:

1. High-Quality Imagery: Start by ensuring your non-profit has high-resolution images available online. These aren’t just for aesthetics, but they also serve as vital touchpoints for visual searchers.
2. Keyword-Optimized: Attach relevant keywords to your photos. These are the ‘hidden hooks’ that pull in visual searchers.
3. Leverage Social Media: Platforms like Pinterest and Instagram aren’t just for sharing; they’re mighty visual search engines on their own. Regularly post and tag your photos to expand your non-profit’s digital footprint.
4. Details Matter: Make sure every image you upload has a descriptive filename and an ‘alt tag.’ This might sound techy, but it’s just a brief description of the photo, which can make all the difference in being discovered.

In Conclusion

Digital marketing is like water—always flowing and changing its course. What works today might not be the gold standard tomorrow. For non-profit leaders, the key is to stay informed, be adaptable, and always seek new ways to connect and make an impact. Stay curious and keep innovating!