Facebook Tag

Non-profit publicity: Telling your organization’s story

Laptop Showing Data And Tablet Showing Calender

There are a lot of similarities between promoting a for-profit business and promoting a non-profit. The following provides some inspiration for how to publicize your organization.

Focus on branding

Branding is not just for profit-focused companies.

Non-profits can benefit from a strong brand that will attract target audiences, e.g. volunteers, potential staff, donors, etc. In order to start a practical and results-oriented marketing campaign, there must be a strong focus to build brand awareness. If you do a little bit of research, you can end up finding exceptionally popular non-profit brands – The American Red Cross is such an example for your information.

Building a brand is as important for non-profits as for-profits. You will have to create a powerful mission statement that should represent the culture, vision, and mission.

Post Circlea Img
Post Circleb Img
Post Circlec Img

Develop a strong online presence

A strong online presence begins with a website that offers current, unique, and relevant content. This content will become an essential part of your digital marketing strategy. The site must also be configured to encourage online donations. In this case, you should integrate different payment options, for example, a one-click donation feature.

Stay active on social media

Social media has become a very influential tool. It is a massive community that grows faster and bigger. A social media strategy can help you take advantage of the substantial influence of social media platforms. A carefully planned campaign can engage your target audiences to support your organization. The best thing about social media is that it allows followers to share your mission with their followers.

Build relationships with the media

In addition to digital media campaigns and other approaches, your non-profit should have strong relationships with the media. You should develop thorough knowledge about your key media contacts and how they can help you share information about your organization. Additionally, you should understand how to pitch different types of stories and news to media outlets.

It is always effective to back fundraising with a marketing plan

It is true that fundraisers are an integral part of your non-profit organization. To make the best use of these fundraising programs, you are required to back them with a strong marketing plan. Regardless of the type of the fundraising program, you must combine it with a smart marketing strategy and brand your nonprofit.

We know
that your time is limited.

That’s where we come in.

Click the button below and book a free consult with us

We can get you on-track quickly to make your website have the impact your organization deserves.


Submit a Comment

Your email address will not be published. Required fields are marked *

Wow Digital Inc Incorporated Ink David Pisarek free accessibility audit non-profit non profit not-for-profit hospitals foundations Toronto's best digital agency focused on your business 1.888.238.9679 1-888-238-9679 Toronto Ontario Canada non-profit design agency for nonprofits non profit design non profit website best web design wow websites webdesign graphic design ux ui user experience user interface photography databases html php javascript jquery portfolio programming software operating systems hardware computer sales consulting adobe photoshop illustrator flash javascript mysql microsoft windows apple osx macintosh iphone android linux operational excellence operex the crossways complex art of noise web manager web master professor ceo networking streaming ftp update site full website solutions development develop Thornhill Richmond Hill Oshawa Whitby GTA Greater Toronto Area web design Pickering Ajax North York Downsview toronto ontario editing productions gta ago rss twitter instagram instagrm facebook company portfolio people adobe ajax apple art audio broadcasting business complex computer consulting corel corporations database databases deployment designing developing dhtml downsview draw hrs michael bookmarks categories mac pisarek the best digital company read required durham personal cad enterprises excellence feedback news new bit boards businesses cloud continue david's deals digg eat entries exchange niche form friend work functions dream complete freelance consulting agency crazy designmoo